Increasing the conversion rate (traffic) to your website is the primary focus of every ecommerce website owner or online marketers. If more people do not visit your online store, it will lead to lesser sales of your products which invariably leads to lower revenue from your business.
Adding product reviews to your online store can increase ecommerce conversion rate by 14-76%. Consumer reviews are an effective way to increase your ecommerce conversion rate.
Study shows that 88% of consumers trust reviews much more than personal recommendations. This shows that reviews play a very important part in the conversion rate of your online store website.
The question in the mind of most online marketers and ecommerce website owners now must be, how can I add more shopify reviews to my ecommerce website?
We are going to explain some very effective steps you need to take in order to increase your shopify reviews.
Ways you can increase your shopify reviews
Make your online website user-friendly and easy to use
For anyone to be willing and happy to leave a review on your website page, the first important thing is the service you rendered to them.
Is the customer happy with your service or not?
This will determine if the customer will willingly leave a review for you or not. Your website needs to be user-friendly and easy to use.
Users should be able to easily navigate your website without any difficulty or stress.
Try as much as possible to minimize the steps that users need to take when they want to make an order and make payment.
When your website is easy to use with minimal steps to make purchases then users will be happy with your services and that will encourage them to leave a review on your website.
If users find your website difficult to use, they won’t leave a review and the few that might leave a review will write negative things about your website which will invariably scare other potential users away.
Deliver good and fast services
After creating an easy-to-use ecommerce website, the next important thing is to deliver good and fast service. Make customers happy by timely delivery of their goods to them.
The quality of service you render to your customers will determine if they will buy from you again. A good quality service will also encourage customers to leave positive reviews.
Ask for reviews
If you want more reviews just ask. Study shows that 7 out of 10 people will leave you a review if you ask them. This shows that the more people you ask, the more reviews you will get.
You can ask for reviews by sending a direct message to your customers that have already bought products from your online store.
Before you ask for reviews, first appreciate them for buying your products, then you kindly solicit for their reviews. Asking in a respectful and amicable manner will make anyone want to do what you ask them to do.
Asking for reviews is not about asking anyone available, you need to ask for reviews from people that have actually made business transactions or bought goods through your ecommerce website.
This is the only way you can get sincere reviews because they’ve had experience with your online shopping website. Ask them to give reviews based on their experiences with the website and the services rendered without being biased.
Respond to reviews
Responding to reviews is another effective way to motivate more people to write reviews about your products and services. Reviews could be positive or negative.
When a customer writes a positive review, reply the customer with an appreciation message and encourage them to make more future purchases.
In the case of a negative review, appreciate them for their review, assure them of providing solutions to their problems and also assure them of further improvement in the quality of service.
Doing this will create a reassurance in the mind of other customers and potential customers which will invariably increase your customer base and also increases reviews.
Share your website review URL link
Some people want to write a review but they do not know how to go about it. This is where you need to assist them and make it easier for them. You can do this by sharing your website review URL link and stating in a very clear easy way how they can easily make a review.
People should be able to go straight to the review page when they click on the link without any difficulty. You can share your URL link through personal emails of your customers, family members and friends.
You can as well take it a step further by sharing your URL link on different social media platforms so as to get your product to more people around the world.
Using review apps
There are some apps which are advantageous in helping you get more reviews. These apps such as Stamped.io, Yotpo, Judge.me, automate reviews and send post-purchase emails to customers for reviews.
You can write and schedule the delivery of the post-purchase emails and ask customers for reviews.
Create Incentives
Incentives is one of the effective ways to get people to do what you ask of them. It motivates and encourages someone to do something, hence for you to get more people to leave reviews on your ecommerce web page, you need to give them some form of incentives. Incentives can be in the form of discount, sales, or reward.
Study shows that 8 out of 10 people will agree to do what you ask them to do if you give them some form of incentives. Incentive is not a bribe, it is giving out a little to encourage people to do something for you.
They can still decide whether to do it or not even after receiving the incentive. In this case, it is better to promise them the incentives after they have given their reviews.
Conclusion
These are some of the effective ways you can add more shopify reviews to your ecommerce page which will invariably increase your conversion rate for more sales.
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