Surgeon Website Design in Dallas, Houston & Fort Worth: What to Build and Who to Hire
Updated: 14 hours ago
Website Design for Surgeons in Dallas, Houston and Fort Worth
A surgeon website design agency in Dallas plans how your practice website looks, reads and books patients. Plastic surgeons, orthopedic surgeons and spine surgeons need a site built around their procedures.
A good website page is important because it reflects your practice positively and consistently. Beyond that, a good website makes navigation easier for its users, increasing the time patients spend on your website.
Having a website with the appropriate layout and appealing color can also attract a significant number of potential patients. You can maximize your online presence with a great design of the website. Intellius Medical is a marketing agency for surgeons in Dallas, Houston and Fort Worth, and medical website design is one of our core services. We understand the importance of a high-quality website to any surgical practice.
This is why we invest in a team of expert web designers that build surgeon websites for our clients.
Continue reading to see what plastic surgery and orthopedic website design needs, and how to choose an agency.
What a surgeon website needs | ||
Page or feature | Plastic surgery | Orthopedics and spine |
Procedure pages | One per procedure, with the city in the title | One per procedure and condition |
Proof | Before-and-after gallery | Outcomes and return-to-activity stories |
Cost | Cost range and financing | Insurance accepted |
Surgeon | Board certification and training | Fellowship and subspecialty |
Booking | Consult request, virtual consult | New-patient forms, referrals |
Locations | Office pages for each city | Clinic and surgery center pages |
How to Judge a Website Design Agency as a Surgeon
Key factors when evaluating a surgeon website design agency include:
Portfolio of Surgeon Websites
One of the major criteria to consider when evaluating a medical website design agency is its portfolio. The agency you're considering for your surgical practice website should possess a portfolio of previous work that a potential client can go through to decide whether to work with the agency or not.
Carefully go through the agency's portfolio to check their past works and the websites they've designed to know if they're good enough to hire. You should also consider how the agency has helped other surgeons and specialists achieve results.
Reviews From Other Doctors
Another factor to consider when evaluating is their client reviews and testimonials. Research online to discover what past clients say about the agency and its services.
By reading about their online reviews, you can tell if they've more satisfied customers than unsatisfied customers. You will also know if they're worth trusting with your practice website.
Experience With Surgical Practices
The level of experience of a surgeon website design agency is crucial when evaluating them. A website design agency with extensive years of experience knows what a surgical practice website needs.
They know what users want to see in a website and how to attract potential clients by using an appealing website. It will greatly benefit your practice if you work with a web design agency with extensive experience in medical website design for surgical practices.
Medical Expertise
The importance of expertise when it comes to choosing a website design agency can't be overestimated. It's only a agency with adequate skill and expertise that can design a high-quality website for your surgical practice.
Plastic surgery website design isn't something an unskilled agency should handle. Having a website with poor design can negatively affect your practice growth.
Research properly to ensure you're hiring an agency with expertise in designing.
Services Offered
One of the criteria to look out for when evaluating a surgeon website design agency is the services it offers. The agencies offer a wide variety of services to ensure that the practice website is fully functional and effective.
Some of the services offered include brand and logo design, theme design, content management, blog management, SEO optimization, and many others.
Pricing
This is another important criterion to consider when it comes to choosing a web design agency. The agencies have different pricing systems and structures. Hire a surgeon website design agency that fits your budget.
Take your time to understand the different pricing plans offered by the agencies that you're considering and ask questions for further clarity before making your final decision.
Communication
A medical website design agency needs great communication skills. This way the agency can easily communicate with their clients to know their objectives and desired results.
The agency will also be able to effectively communicate your practice to patients through proper web design.
Website design agency scorecard for surgeons | ||
Criterion | Ask the agency | Good sign |
Portfolio | Show me surgeon sites you built | Live sites with procedure pages |
Reviews | Can I call a doctor you work with? | Clients who will talk to you |
Experience | Which specialties have you built for? | Plastic, ortho, spine, pain |
Services | Who writes the content and SEO? | One team for design, SEO and ads |
Pricing | What exactly is included? | Written scope and price |
Ownership | Who owns the site and domain? | You do |
Our Surgeon Website Design Work in Texas
Good surgeon website design can take your practice to a new level. Dallas has many web design agencies, but few build sites around surgical procedures. Intellius Medical builds websites for surgeons and specialists. Intellius Medical Agency works hand in hand with its clients to create highly functional and aesthetically pleasing websites for practices.
One of the things you will love about Intellius Medical is our specificity and expertise. The team at Intellius deals with offering web design and branding for surgical and medical practices. At Intellius agency, we offer a wide range of services including surgeon website design, web development, search engine optimization, content marketing, social media marketing, pay-per-click advertising services, and many others.
Our portfolio features the surgeon websites we've helped design while partnering with surgical and medical practices in Dallas.
Some of our notable clients include Graff Wound Care, MD Ageless Solutions, Southlake Pain Center, Lonestar Heart Wellness, and many others. We have a team of skilled professionals with over a decade of experience helping practices achieve their marketing goals. One of our most successful projects is maximizing the online presence of Southwest Regional Wound Care Center which has been in operation for more than 20 years. The practice had poor visibility online, making it challenging for new clients to find them online.
Intellius Medical Agency has helped the care center maximize its online presence and increase its online visibility by offering excellent search engine optimization services and Local SEO services to increase the practice's reach online.
Our Website Design Process for Surgeons
Our approach to surgeon website design is customized. A consultation takes place first to understand the objectives and concerns of our clients. After which we then customize solutions that best suit the objectives of the business.
The steps involved in the design process at Intellius Medical Design Agency include:
1. Set Goals: Procedures and Patients
This is the first step involved in our work process. At this phase, we discuss with our clients to discover their goals for the practice website, starting with the procedures they want more of. Knowing this will help us in designing the exact kind of website you want for your practice.
2. Define the Scope
It's very essential to clearly define your scope as a web designing agency. We do this to know what exactly we are to work on for our clients and to make determining the price and deadline easy.
We also try to avoid a situation whereby a client sets out with one objective in mind and along the line it gradually extends, this greatly impacts the workflow.
3. Build the Sitemap and Wireframes
We create a sitemap which is the basis for an excellently designed website. It's similar to a blueprint and it provides the architectural framework of the client's website.
It also shows the relationship between each of the website pages and elements. With wireframes, we can easily discover the gaps within the sitemap created.
4. Write Procedure Content and Design
At this point, the creation of relevant and high-quality content begins. Contents that promote engagement and drive action are essential for website optimization. Every procedure page should be written for search, with the procedure and city in the title.
After content creation is the creation of the visual style of the website. The client's stipulations use the brand colors, logo, and elements. High-quality and aesthetically pleasing images are used in the design process.
5. Test and Launch
This is the final step involved in our designing process at Intellius Medical. We start testing the website after the content and the web design is complete. Any mistakes discovered during testing are instantly fixed before launching.
After testing to check the working condition of the site, it's launched if nothing is wrong and if there's an issue, it's fixed before the launch date. An example of successful projects completed by Intellius Medical is Prashant Kedia MD, a gastroenterologist. His practice suffered from the effect of a poorly designed and optimized website in Dallas.
Intellius Medical helps surgical and medical practices by developing a well-optimized and visually appealing website to increase its reach and drive more traffic.
Features Every Surgeon Website Needs
The unique features of Intellius Medical's designs include:
Navigation by Procedure
One of the features that distinguish Intellius Medical is intuitive navigation. The surgeon websites we design are easy to navigate and highly functional.
At every point in time, when you're on the website, you can easily determine where you're on the site and also easily locate where you would like to visit the site. The website also caters to all the needs of our visitors seamlessly to save time.
Patient Portal and Online Booking
The site should link to your practice's patient portal and online booking, so patients can request appointments, refills and lab results without calling.
For orthopedic and spine practices, add new-patient forms and an insurance page too.
Mobile-First Design
Mobile responsiveness is essential in orthopedic and plastic surgery website design. We design our client's websites to make them easily accessible for the target audience on different sizes of devices. Our web designs easily adapt to any screen size from which the site is being viewed.
This way your patients can easily view your web content wherever their location and on whatever device they are using.
Fast and Accessible
Speed and accessibility are part of design. Google's Core Web Vitals set clear speed targets, and an HHS rule requires practices that receive HHS funding, including many Medicare and Medicaid providers, to meet WCAG 2.1 AA accessibility.
Speed and access targets for a surgeon website | ||
Target | Standard | Source |
Main content loads (LCP) | 2.5 seconds or less | |
Page responds to a tap (INP) | 200 ms or less | |
Layout stays still (CLS) | 0.1 or less | |
Accessibility, 15+ employees | WCAG 2.1 AA by May 11, 2027 | HHS |
Accessibility, under 15 employees | WCAG 2.1 AA by May 10, 2028 | HHS |
Why Surgeons Choose Intellius Medical
Below are the highlighted benefits your practice can get from working with Intellius Medical.
Expertise in Surgical Marketing
One of the major reasons why you should choose Intellius Medical for your web design is our focus on surgeons.
Our team of experts includes skilled website designing professionals with years of experience designing websites for surgical and medical practices.
Personalized Approach
Another reason why Intellius Medical fits your website project is our personalized approach.
We customized solutions that suit the practice's objectives and help achieve the web designing goals of our practice partners.
Commitment To Client Satisfaction
Our commitment to satisfying our client's demands is also one of the reasons why you should choose our web design team at Intellius Medical.
We communicate and collaborate with our clients for the success of each project. We put our clients' ideas, suggestions, and demands into action to ensure their optimal satisfaction.
What Our Clients Say
Dr. Joe Wolcott, a wound care specialist in Lubbock, says Intellius Medical helped his practice rank for the keywords his patients search, and ran online ad campaigns that keep him ahead of his competitors.
Surgeon Website Results From Our Clients
Every result below comes from a site we built and grew. Click through for the full case study.
What we built, and what it did | ||
Practice | What we built | Result |
A procedure library for one organ: rhinoplasty | 100+ new patients a month from search | |
Procedure pages plus female plastic surgeon pages for Dallas, Fort Worth and Plano | Ranks without fighting for "plastic surgeon Dallas" | |
Treatment pages, then city pages, built Texas city by city | 2.5M Google impressions in 6 months | |
Condition pages and local SEO | Found online after 20 years of low visibility | |
Before You Hire: Budget, Scope and Timeline
Tips for surgical practices choosing a design agency:
Defining Your Budget
It's essential to know the budget you're working with when evaluating a good agency for designing your practice website. You should have a price range for your design project of website to assist you in making the final decision.
Determine Your Needs And Goals
Another factor to consider when choosing the right website design agency in Dallas, Houston, and Fort Worth, Tx. You should identify your practice needs and goals to help in selecting the agency whose workflow aligns with your objectives.
Knowing your practice's exact needs and goals will help you find the best website design agency for you.
Project Scope
You should also clearly define your project scope and evaluate a design agency based on these criteria. This is because some agencies might not be skilled enough to cater to your project scope's demands appropriately.
But when you find potential design agencies that offer comprehensive digital marketing services, they can easily perform all the tasks within your project scope.
Timeline
You should also communicate your timeline with the potential design agency you're looking to work with. This is to avoid any misunderstanding about the time frame for the project.
Most agencies are honest about the time duration of the project beforehand to avoid disappointment.
Compatibility And Communication Skills
It's also important to evaluate agencies based on their communication and compatibility skills. You should research agencies that are compatible with your practice and with great communication skills to effectively communicate your goals as a surgical practice.
Types of Website Design Agencies
The different types of design agencies available include:
Digital Agency
This type of design agency partners with a practice to increase traffic using various digital services.
Some of the services offered by this agency include designing website, SEO services, social media marketing, and email marketing. Most of their clients range from small and medium-sized businesses.
Advertising Agency
This is also a type of website design agency that deals with running advertising campaigns ranging from radio, television, online, and outdoor ads.
This agency performs market analysis and media planning to find the best ads for a practice.
Creative Agency
Another type of agency is the creative agency. This agency offers multiple or single types of marketing and advertising services.
The agency helps in developing strategies, website development, brand and logo designs, and many other creative services. The creative agency works with big businesses with a huge budget for brand identity.
Branding Agency
This type of design agency is tasked with creating, planning, and managing brand strategies to scale the brand to another level whilst maintaining its identity.
This agency helps businesses of different sizes to run creative ad campaigns and design brand identities.
UI/UX Design Agency
This is the type of agency that helps practices design user-friendly, intuitive, and aesthetically pleasing websites.
Medical Marketing Agency
This type of agency builds websites for doctors and surgeons and also runs their SEO and PPC, so the site is designed to rank and book consultations.
How to Pick the Best Fit for Your Practice
Tips on how to determine the best fit for your business include:
Determining the kind and scope of services you require from the agency.
Research the agencies on your list and compare them.
Consider your budget and the pricing plans of the potential agencies on your list.
Speak with their previous and new clients.
Get a Surgeon Website That Books Consultations
The design of a website for a brand is the concrete feature that either contributes to the brand's success or negatively affects the brand's reputation. One of the most effective ways to maximize your online presence as a surgical practice is professional surgeon website design.
Many surgical practices that invested in medical website design have recorded significant increases in the number of website visitors and conversion rates. The best website design agency in Dallas, Houston, and Fort Worth, Tx that you should hire to create a high-quality website for your surgical practice is Intellius Medical.
