For Healthcare, Doctors & Medspas
100+ Healthcare Clients Served · 10+ Years in Healthcare Marketing · Dallas, TX
For Healthcare, Doctors & Medspas
LINK BUILDING FOR HEALTHCARE
Healthcare Link Building Services:
For Doctors & Medspas
How we build high-quality, high-authority backlinks for our clients' healthcare practices including medspas, doctors, and other
healthcare providers. No spam links. No bots. No shortcuts.
150+
Calls/Month for Pain Client
400+
Calls/Month for GI Client
$100K+
Monthly Revenue per Client
DA 2→40
Domain Authority Growth
Why Healthcare Link Building Is Entirely Different from Typical Link Building
Most of the agencies hired by doctors get paid a lot of money for doing SEO and other services. But even the top agencies in Dallas actually hire a $500-a-month agency from Upwork or Fiverr.com to build backlinks for your practice.
Google does not value a normal website the same way it values a healthcare website. Google has separate rules for link building and other ranking factors for healthcare websites, which fall under what is called "Your Money or Your Life" (YMYL). Google holds a higher standard for healthcare websites. The facts and details shared on a healthcare website need to be very, very credible. Google gives more importance to whether the information is correctly presented or if it is wrongly presented just to get users to book an appointment with a doctor or practice which is misinformation, and Google does not like that. Google will penalize those websites.
What Most $500-a-Month Link Building Agencies Actually Do
Most of the agencies that get paid $500 a month or something basically go ahead and use a bot. That bot will take the link they are given and post it across hundreds of different blog websites that are open for publishing comments. The comments are randomly posted with generic text like:
"Hey, I found this article very interesting. Click the link below to read more."
"I found this article is life-changing and it is giving me anti-aging up to five years."
For a cardiology backlink, the bot might post something like "My heart age is reduced by five years."
For a pain doctor backlink, these bots will put a generic comment like: "Yeah, I love your article. It's really great and detailed. I love the way you presented your article. I also read another article about pain management and how to reduce your chronic pain instantly by following these steps at home." And then a backlink to the pain doctor's website. They create hundreds of comments like that, all backlinking to the pain doctor's website. Then the doctor is told, "Hey, we gained 200+ backlinks."
There are a lot of Web 2.0 directories that accept links, and those links get submitted. They are not local directories. They are all spam link building directories. All 200 links are posted randomly. They are not relevant. They are not informational. They are not backlinked by higher domain authority platforms. They simply post anywhere on the internet that accepts a backlink.
It should not be like that.
The Right Approach to Healthcare Link Building
Instead of building backlinks from random sites, you need to be getting backlinks from healthcare publications and health-related blogs not from technology blogs that talk about AI and other things. Instead of getting a backlink from a domain authority 80 tech blog, you can get a backlink from a domain authority 20 healthcare blog or website. Both are entirely different in terms of value for a healthcare practice.
For example, let's say a medspa wants to build a backlink for their Botox page. Instead of posting backlinks across a lot of websites that accept comments, you can focus on outreaching to five different blogs that talk about Botox in detail educational blogs. You can email them, asking if they can allow you to write content to post on their website.
You can either write an article for them and post the content. Most probably, they will ask you to do a nofollow link to your website, but you are gaining a link. Though nofollow is not as powerful, it is a relevant link from a relevant website that talks about Botox and links directly to your Botox page. You see the relevancy score an educational site that talks about medspa aesthetic services, and you are writing content for them about Botox, and you are backlinking to your Botox page, which is also relevant. Everything is pure and natural. Google loves this kind of approach rather than posting 100 links from different domain authority sites throughout the world. All of those are spam links and nothing helps.
One relevant link beats 100 or even 1,000 backlinks from comments and spam.
Do not buy backlinks from: Private blog networks (PBNs), link farms, Fiverr link sellers, comment spam services, or directory spam services. Each one of them will hurt you to the core, and you can never recover from these backlinks for almost a year.
7 Types of Backlinks That Actually Work for Your Healthcare Website
1
Medical Directory Citations
You can register your practice and add your link on medical directory websites. You can even contribute on websites like RealSelf and WebMD. You can add comments, update your listings, and do everything you can on those platforms.
There are platforms like Cermo and MDU where medical doctor influencers share content, and SoMeDocs where doctors on social media discuss topics with each other. These are platforms where doctors can register themselves and actually start sharing their content.
Doximity is also one of the top platforms where you can register and start posting your content. It is basically like a LinkedIn for doctors. You can post because when you write really good, helpful articles, you don't need to worry about whether you are posting a wrong thing or not. Even though those platforms are filled with doctors and others, you are still building relevancy. Link building from a doctor's social media, a doctor's directory, or a healthcare directory where you can list your platform all of it is totally relevant.
2
Guest Posting on Healthcare Publications
There are lots of websites that accept guest bloggers. You can go to Google and search "guest blogging" along with terms like "spa" or "pain diseases" or "pain doctor." You will find a lot of websites and blogs still accepting guest posts.
You can go ahead, submit your contact information, and ask them if they accept guest blogging. Once you get a reply, or you can email them directly most probably the emails will be info@thatdomain.com or contact@thatdomain.com. Just pitch 50 sites, you will land in five, and almost everyone will accept your guest post.
You can hire someone from Upwork. You just need to pay $50 to $100 per article, and most probably you will need two or three articles a month. That is going to result in 10 backlinks within five to six months like 50 backlinks within a year of trying. You are not spending a lot of money. Maximum you will be spending around $500 a month, which is going to produce 50+ high-quality backlinks that will help your actual website grow.
Instead of hiring someone for thousands of dollars locally and they will get you a thousand plus spam links that will eventually get you penalized by Google.
3
Local Business and Health Organization Links
This includes Chamber of Commerce, local hospital partnerships, and health fair sponsorships. You can even submit $50, $100, or even $500 for a sponsored program, and they will put your website as a top sponsor. That is basically above-$100-level backlinks to you. These relevant backlinks are something Google loves because links from your own city help a lot more than 1,000+ scammy comment links.
For example, if you are a pain doctor in Dallas and you want backlinks from your local Chamber of Commerce, you can register on sites like Dallas Regional Chamber, Greater East Dallas Chamber of Commerce, and North Dallas Chamber of Commerce. You can find more platforms through the Dallas Chamber Finder site, which will help you locate the Chamber of Commerce in your area. Register, find people, and connect.
You can also register on LinkedIn's Dallas Regional Chamber page and share your links, which will also work great for your business.
Donation-Based Backlinks: Donation websites in Dallas for example, Donation Box, public radio donation programs, Goodwill donation centers, and Salvation Army thrift store donation centers these are some of the top donation centers where you can go and donate, and eventually get backlinks from Dallas-based donation centers. You don't need to pay thousands of dollars. Even a few hundred dollars a month, or spread over the course of a year, you will be able to get good backlinks from these websites.
4
HARO, HERO, and Journalist Outreach
This step I don't necessarily recommend for everyone because it is a very extensive process which will cause a lot of difficulty. However, if you hire the right person to do this, you will land a great number of backlinks from news websites and journalists.
5
.edu Domains and Research-Based Links
You can Google ".edu domain" and "research-based link" and have the doctor submit their research papers with a backlink to the website. This will create easy, high domain authority backlinks more than 50 domain authority to your website.
For example, you can create case studies like: "We analyzed 50+ pain management patients and here's what we found." You don't need to publish very high-level research articles. You can use GPT and a bit of patient records but hide all patient details because it is against HIPAA rules and create an article like: almost all the patients are nutritionally deficient, most pain onset occurs only after age 40, patients are not taking enough supplements, and almost 50% of them are not renewing their insurance. "These are the top issues we are facing after studying 50+ patients."
This kind of content actually helps a lot with gaining backlinks from research-based websites. You just have to submit your research to those websites. Even if you pitch 5 to 10 websites a month, you will start getting links from those websites instantly.
6
Podcasts and Interview Links
You can Google "podcast doctors" and you will find hundreds of YouTube channels and websites that host podcast interviews. You can go to their "Be My Guest" page and enter your doctor's name, doctor's email and information or your own email as a coordinator and get the doctor on the podcast.
Most podcasts will be 15 to 30 minutes, maximum one hour. But that one hour is going to gain you one link from a good domain authority and relevant source.
7
Our Own Controlled Blogging Network
We go ahead and write articles for Medium, LinkedIn, Ghost, and other blogging networks. We write unique articles for each platform and include backlinks. These are blogging networks that we control, and from there, we gain backlinks as well.
We also write high-quality, detailed Quora answers for our articles and include a link back to the website.
Most of these links are nofollow backlinks, so people may think this is not going to help. But since we are going to target only location-based patients for the doctor, these links alone are more than enough to actually get backlinks and improve rankings.
What We Learned from a Recent Backlink Audit of a Pain Doctor
BEFORE (SPAM LINKS)
30
Calls/month — half returning patients
PREVIOUSLY
100+
Calls/month — 80% new patients
Problem: SEO agency bought 600+ spam backlinks via Fiverr · Domain authority artificially inflated to 70 · Traffic collapsed
This pain doctor reached out to us because they were receiving 100 calls a month last year. Almost 80% of them were new patients. They were also receiving almost 2,000 visitors a month from different websites. Now they are receiving only 30 calls a month, half of them are returning patients, and only half are actually new patients.
They asked us to audit the website. We used Ahrefs, SEMrush, and got access to their Google Search Console. We audited the whole backlink schema and found these patterns:
The SEO agency that was working before was actually buying backlinks using Fiverr to increase the domain authority and bring results. What actually happened is they had been buying links from forums backlink forums where Pakistani hackers spread backlinks on Pakistani directories. These backlink providers own 100+ domains and instantly post on their own domains. Russian spam sites use software to spread spam articles across WordPress sites through link injection in the comments.
They had accumulated more than 600 backlinks. The domain authority was basically 70. I was shocked at how they could manipulate domain authority using this kind of scam links.
What We Did to Fix It
The most insane amount of work was next: we had to disavow these links. We were basically telling Google, "Ignore this link, we are not responsible." We were submitting the disavow requests again and again. It took almost 3 months to recover the traffic they were receiving earlier. We recovered almost 70% of the traffic by submitting these backlinks to Google Search Console for removal and asking Google not to consider them. We still have a lot of work to do to get them back to where they were.
The Real Cost of Bad Link Building
This is basically one year of losing traffic, one year of losing 100+ appointments a month. For a pain doctor who easily charges $500 per visit, with a lifetime value in the thousands of dollars imagine 100+ patients a month for almost a year. That is around 1,000 patients a year. On a conservative range, let's say 700 patients a year. If the lifetime value on the low end is $500, that is almost $350,000 in loss. On a conservative estimate, if even half of them are doing any procedure or something, that is going to be at least $100,000 to $200,000 of revenue for the doctor almost gone.
Just because they were using these link building platforms and people.
The Expanded Story
Each month when this pain doctor was receiving 100+ calls a month, suddenly calls dropped to 50, and the next month dropped to 30. Of those 30, 20 were pretty much recurring patients on follow-up. The doctor was shocked to see what was going on.
To handle hundreds of patients, he had hired two more registered nurses to handle the volume and follow-ups, reducing patient wait time. He even hired a residential pain doctor to help him with the whole practice. He was even thinking about taking a loan to open another satellite office in a nearby city.
But all of his dreams were shattered into pieces just because his SEO agency hired Pakistani-based link building providers to build thousands of backlinks that destroyed his entire business.
The rule is very simple. If you want to be shown in front of your patients: write relevant content for what they need to hear and read, go to the websites that produce the same type of content, and be present there by guest blogging, podcasting, or asking them to link back to you. That's it. No more shortcuts are going to help you in the long run. Only straightforward work is going to help you in the long run.
Case Study: How We Helped a Cardiologist in Waco, Texas Become the Dominant Practice
BEFORE
DA 2
50–60 patients/month
AFTER (2 YEARS)
DA 40
300–400+ calls/month
Client: Dr. Philip Meyer · Cardiology · Waco, TX · 3+ cardiologists hired to handle patient volume
Dr. Philip Meyer came to us for SEO, content marketing, and link building. His team was already set up but busy they were getting around 50 to 60 cardiology patients a month for surgeries and more. He wanted to expand his services to provide everything he could to help people. Since he was so busy, we crafted a content marketing, link building, and SEO plan for him.
How We Went from Domain Authority 2 to Domain Authority 40
We built natural backlinks targeting all the cardiology-based keywords. We were writing content about all conditions related to arteries, veins, cardiology problems, pacemakers, and pretty much every relevant topic. We were writing guides ranging from 1,500 to 2,500 words.
Then we used the same outreach email template:
"Hey, we wrote a great piece on what is the best pacemaker to choose. This piece is comprehensive — you can backlink to us from your existing pacemaker guide. If not, we will contribute content for you, and you can backlink to us."
We reached out to pretty much all the bloggers who wrote about pacemakers. Similarly, we did the same thing for cardiology-related keywords throughout all the target keywords we were going after.
Throughout two years, they are now receiving more than 300 to 400 calls a month. I don't want to disclose the number of patients or the amount they are making, but they are so busy that they couldn't even reply to me, and their team is so busy handling the patient volume. They have hired more than three cardiologists in-house to attend to patients. That is how much they have grown.
Not because of link building alone if I say it is only link building alone, then I am lying to you. This happened because of content, SEO, outreach efforts for link building, and then link building itself from our own internal blogging networks: Medium, LinkedIn, Quora, Ghost.org, and more.
Our Exact Process for Getting Backlinks
When we onboard you, we go through a specific process.
1
Audit Your Entire Backlink Architecture
First, we audit your entire backlink architecture, how you have built links so far. If you don't have any links, that is great. We have a clean slate protocol that we deploy from day one.
If you have gained a lot of links, then it is going to be either helpful or hurtful two paths. If it is a hurtful situation that you have been through, we will go ahead and disavow those links from Google Search Console. We are basically going to tell Google that these links are not relevant to us, we didn't create these links, and these are all scammy links.
2
Audit Every Page
We will understand all of your pages and audit each one to determine if it is a high-quality page worth backlinking to or not. If you have a 300-word page, we cannot develop backlinks for that page.
We have a scoring system where we score a page based on the number of words, keyword relevancy, how it is optimized, and what type of page it is whether it is an educational page, an informational page, a FAQ page, or a page for patients to book an appointment. Based on that scoring, we will develop backlinks accordingly.
3
Create a Backlink Profile
We create a backlink profile what we are going to pitch and who we are going to pitch.
4
Create Content Before Starting Link Building
We create content before we even start building backlinks. Content marketing for healthcare and doctor websites is an entirely huge topic which will be covered in future articles (linked below).
5
Outreach and Pitching
Once the content is ready, we collect the websites where we can ask them to link back to us, or we pitch them that we are going to write for their site.
For example, let's say the client is a podiatrist. We have written content about toenail treatment, and the podiatrist wants to rank for "toenail treatment." We write a big piece of content about toenail causes, symptoms, how to fix them, what the conditions are, what the medicines are, and how long it takes to heal. Once we finish that content, we find pages that have written about toenails and pitch them to give us a backlink because we have beaten everyone in the competition by writing 2,000+ words.
Most probably, they won't reply, or the reply rate will be around 5%. We pitch 50 to 100 people and gain one or two links through that approach. That is personalized outreach.
6
Our Own Controlled Network
We don't stop there. We go ahead and write articles for Medium, LinkedIn, Ghost, and other blogging networks. We write unique articles for each platform and include backlinks. These are blogging networks that we control, and from there, we gain backlinks as well.
We also write high-quality, detailed Quora answers for our articles and include a link back to the website.
Most of these links are nofollow backlinks, so people may think this is not going to help. But since we are going to target only location-based patients for the doctor, these links alone are more than enough to actually get backlinks and improve rankings.
Example: How We Build Backlinks for a Botox Page
First, to gain more backlinks for Botox, we publish the biggest guide on Botox ever done on the internet. The guide includes at least 2,000 to 3,000 words covering: what Botox is, what the scientific name is, why it was created, how it works, why it is considered a mainstream anti-aging treatment for your skin, and everything else related to Botox.
Once we have this final piece of 3,000 to 4,000 words done, we go ahead and find domains that have written about Botox whether it is a blog, healthcare website, research website, .edu website, or anything else.
Then we find the person who owns the website. If they have a guest post submission link, we submit through that. This is what we message:
"Hey, we wrote an extensive research report on Botox here in this article. I love the way that you wrote the content on your website. It would be great and helpful for me if you backlink to my article. If not, I would like to contribute to your site. In exchange, I need a backlink from your site to mine so that it will be very helpful for me to grow."
That's it. Very straightforward, 2-3 lines. Bloggers are so busy, they don't have time to read 100+ blog post requests on a daily basis. So keep it short and simple. They know you are going to pitch them for a guest post. They are not accepting appreciation emails for the Botox content that they wrote.
Straightforward: I need backlinks, will you give me or not? And if not, please let me know I will contribute to your site in Botox, and in exchange, I need a backlink. They are in need of content, so they will say yes. That's it. Very simple template, and that's how it works.
White-Label Backlink Services for Marketing Agencies
If you are another marketing agency and want to white-label our services, you can. But we don't provide backlinks from irrelevant websites. We provide backlinks from high-quality, article-based, content-based websites which Google loves. Please click the link below to inquire about white-label backlink services for your marketing agency.
Our Results
Our clients include Rozier MD, who is a pain doctor. We have been working with them for more than three years. We have helped them with SEO, content marketing, link building, and more consistently delivering more than 150 calls a month.
The same applies to medspa owners Redimi Spa, Paris Medspa, and more. They are all getting 100+ calls a month. Every one of them is making $100,000 or more per month in revenue through our SEO, content marketing, and link building efforts.
Link building alone is not going to deliver results. Link building is one of the channels that helps your organic growth. If you have a good backlink profile, your domain authority increases. If your domain authority increases, you are going to rank higher on Google and gain more traffic. More traffic means more appointments. More appointments means more revenue and sales for your healthcare practice or medspa.
Who We Work With
We stay focused and lean so we can deliver the best results possible instead of trying to serve every industry.
Medspas
Doctors
Pain Management
Dermatologists
Surgeons
Frequently Asked Questions
How long until I see results?
It will take at least 2 to 3 months to gain backlinks and start seeing the impact on your rankings.
How many backlinks a month for my medspa?
We cannot guarantee a specific number of links. Based on the pricing and the plan you choose, you will gain anywhere from 5 to 20 backlinks based on the time, effort we put in, and the pricing plan you choose.
Do you guarantee placement?
Yes, we guarantee placements on the private network of blogs that we own those blogs include high domain authority platforms like Medium, Quora, LinkedIn, and other places. For other blogs and websites, we guarantee 50% of the links will be posted, but most probably we will be able to get you the links without any issues.
What is the cost?
Cost varies from $1,000 a month to $5,000 a month based on the number of links, number of locations, and number of procedures you want to rank for.
Can I see where my backlinks are placed?
Yes, you can see where your backlinks are placed. We send you a backlinks report on a monthly basis. We also send you a link audit report when we get started, so you will know what the bad backlinks are and what the good backlinks are from day one.
Get Your Link Building Audit
Submit your site and we'll audit your current backlink profile show you what's helping, what's hurting, and build a plan to grow your domain authority with relevant, high-quality backlinks.