Doctors Marketing
To be successful, marketing for medical practices must be strategic and tailored to the individual. While some general principles may apply, each doctor will have different needs and goals. As such, it is important to work with a professional marketing team that can help tailor a strategy specifically for you.
Patients are increasingly using the internet to find information on doctors and medical practices. According to a recent study, nearly 80% of patients research their doctors online before making an appointment. Some other statistics to keep in mind:
72% of patients say online reviews are important when choosing a doctor.
61% of patients say they are more likely to choose a doctor with positive online reviews.
55% of patients say they would switch doctors if they found negative reviews about their current doctor.
Doctors Marketing Strategies
It's important to optimize your website for search engines. This means using keywords in your content, making sure it's mobile-friendly, and having a sitemap that Google can read. You should also use social media to promote the site itself.
In one study, it was found that optimizing a website for just one percent more traffic can result in a two percent increase in revenue. In another study, it was found that optimizing a website can result in a 25 percent increase in conversion rates.
Online Reputation Management
It's not enough to simply have a good website and blog. A positive reputation is essential for attracting patients, so you need to ensure that the rest of the world has a positive perception of your practice. This is particularly true if you're new in town and trying to build up your client base by word of mouth.
There are two main ways you can manage your online reputation:
Monitoring what people say about your practice online
Managing any negative information about your practice on websites like Yelp or Google Reviews
Here are some statistics on ORM:
92% of consumers say they trust online reviews as much as personal recommendations.
40% of consumers say they only take notice of reviews posted within the past 2 weeks.
67% of consumers say they are more likely to purchase from a business.
Understand Patients' Needs to Enhance Revenue
The more you understand your patients and their needs, the better able you'll be to provide the care they need. This is true even if your practice doesn't currently offer any products or services beyond treating patients in person. Understanding what great customer service looks like can help inform your entire business strategy.
Understanding patients' needs mean being able to translate them into actionable insights for your business.
Social Media Marketing and Ads
Social media marketing is an excellent way for doctors Marketing to connect with patients. It’s also a great tool for promoting the practice and bringing in new patients. By focusing on building a following around your specialty, you can use social media to promote yourself as an expert in your field.
For example, if you’re a dermatologist, try posting relevant articles from reputable sources like The New York Times or National Geographic on Facebook, Instagram, and Twitter. Here are some statistics that show the power of social media for doctors' marketing:
84% of small hospitals say that social media has helped them increase exposure and grow their business
79% of companies with a social media presence report increased traffic
67% of companies with a social media presence say that social media has helped them generate more leads
SEO and Content Production
SEO, or search engine optimization, is the process of making sure that your website appears in the top results when people search for keywords related to your practice. It's a long-term strategy for doctors' marketing that requires patience and consistency. If done correctly, SEO can help you drive targeted traffic to your site and increase conversions for a relatively low cost.
Content marketing is forecast to grow at a compound annual growth rate of 13.6% from 2019 to 2023, according to research from Statista.
Patient Referral Programs
Patient referral programs are a great way to get new patients, but it’s important to have a plan in place. You can use your website or an app to manage the program, and be sure to track the results of your efforts so that you can keep improving your referral system.
According to a study by the Healthcare Intelligence Network, patient referral programs can increase patient acquisition by 25-40%.
Community Involvement Programs
Community involvement programs are a great way for your practice to get involved in the community. By participating in local events, charities, and other activities that have a positive effect on your practice’s neighborhood, you can show that you care about more than just making money.
Community involvement programs also help your doctors marketing and you become better known by the people who live in your practice’s service area. This will make it easier for them to trust you and know that they can count on you when they need medical care or advice.
Some examples of community involvement programs include:
Giving back to the community (donating money or services) through organizations such as Habitat for Humanity or United Way Community Service Awards Program.
Participating in local events such as parades or festivals.
Making contributions toward local schools so they can purchase equipment needed by students with disabilities.
Marketing Is Not an Expense; It’s an Investment
Marketing is a long-term strategy. It's not something you do once and then moves on to other things. If you're in the practice of medicine, marketing should be a part of your life every day.
As you grow your practice, so too should your marketing efforts for doctors evolve with you; they should become more sophisticated as well as more effective at drawing in new patients and keeping existing ones coming back for more care over time. To achieve this goal, there are some basic guidelines that doctors must follow when designing their digital marketing strategies:
Know Who Your Ideal Patient Is
Create Content Around That Person
Promote The Content To Them
Incidental Marketing
Incidental marketing is the use of a company's products and services in the course of a television show, movie, or another entertainment event. The practice is common in the entertainment industry and can be a good way to reach potential customers who may not have seen your ads.
A study by the University of Cincinnati found that incidental marketing effectively reaches consumers, especially millennials. The study found that 74% of millennials are more likely to notice an ad when it is placed in an unexpected location.
List Your Practice on Online Business Directories
Listing your practice on online business directories is a great way to get noticed. It's free or for a small fee, and can be done in just 5 minutes.
Listing your practice on directories lets you show off what you do best while letting potential customers know they're in good hands. But it's important to choose the right directory
Implement a Video Marketing Strategy
One of the most powerful marketing tools for medical practices is video. Videos are more likely to be shared than other content, which means they can reach a wider audience and build your brand in a way that different types of content can't.
You can use videos to connect with your audience, show off your practice, and even have fun.
The use of video for marketing purposes by businesses continues to be widespread, with 86% of businesses using it.
Have a Professionally-Designed Website
You can have a professionally-designed website, which is an important marketing tool for doctors and medical practices. Your website should be unique and stand out from the crowd, but also easy to navigate so that you can share your contact details with prospective clients. It must also be mobile-friendly.
Keep your site up to date with the latest news about your practice and what services are available in your area of expertise. Use a good domain name that reflects the type of business you run and use keywords in the title tag of each page as well as within text on each page.
Track Your Marketing Campaigns
One of the easiest and most effective things you can do to improve your marketing is to track it.
Within a few months, you will be able to see which content works better than others, who are your target audience and how they respond to different messages.
This data will help you know if what you’re doing right now is working and give ideas on where and how to invest more time and money in future campaigns. A few ways that tracking can help:
Know what works and why
Test new ideas for results before launching them in full force into the public sphere
Encourage Patients to Leave Reviews
Encouraging patients to leave reviews for your practice is an important part of increasing visibility and promoting trust with potential patients.
One study found that when a physician asked their patient if they would be willing to write a review, the patient was 2.5 times more likely to leave one than if they weren’t asked.
A 2020 survey found that 77% of people use online reviews as their first step when looking for a new physician.
Keep a Winning Attitude to Achieve Your Goals
The most important thing you can do to achieve your goals is to keep a positive attitude. Don't give up and don't let failures discourage you. Don't be afraid of failure, but also don't think that it doesn't matter if you fail sometimes. The more times you fail, the more likely it is that people will stop trusting in your abilities.
You must have the courage to look failure straight in the eye and then move on without letting it get to you. When things are not going well for your practice or business, try not to take any action or make any decisions until after some time has passed.
Intellius Medical: Best Digital Marketing Agency for Doctors Marketing
Intellius Medical is the best agency for doctors' marketing. Our team of experienced professionals knows how to market a doctor’s office and get new patients. We are also very affordable and have a money-back guarantee if you are unsatisfied with our services. Contact us today for marketing your office.
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