OB/GYN Marketing in Texas: SEO, Google Ads, Telehealth and Retention
Updated: 7 days ago
OB/GYN Marketing for Texas Obstetricians, Gynecologists and Gynecologic Surgeons
OB/GYN marketing is how obstetricians, gynecologists and gynecologic surgeons get found by the Texas patients who need them, from a first annual exam to a robotic hysterectomy. Competition is stiff, so the practices that win market each service line on its own.
Innovative OB/GYN marketing solutions incorporate thorough research about patients' needs, behaviours and trends to promote these services using unconventional approaches.
Our Dallas-based agency, Intellius Medical, builds OB/GYN marketing around the practice's own service lines, from obstetrics to gynecologic surgery.
The goal is simple: more of the right patients finding you by name, and more of them staying with your practice for years.
It also helps you build a strong and credible reputation by offering your practice the channels to demonstrate your knowledge and expertise in obstetrics and gynecology.
OB/GYN marketing channels at a glance | ||
Channel | Best for | First step |
Service and city searches | One page per service line | |
"Gynecologist near me" searches | Right category, hours, photos, reviews | |
High-intent searches today | Ads for new-patient and surgery searches | |
Trust before the first visit | Short videos answering common questions | |
Bringing patients back | Annual exam and postpartum reminders | |
Surgical and high-risk cases | Regular updates to referring doctors | |
How Texas Patients Choose an OB/GYN
What Drives the Decision
Patients often find themselves in situations where they've to make certain decisions vital to their health and overall quality of life. Most women choose an OB/GYN at a life moment: a positive pregnancy test, a new symptom or a move to a new Texas city. Your OB/GYN marketing should meet her there.
Texas is one of the biggest OB/GYN markets in the country. There were 390,828 births in Texas in 2024, about 10.8% of all U.S. births, and each one starts with a family choosing an OB/GYN.
Messages That Build Trust
While patients can't be forced to make choices, they can be influenced using persuasive messages. We craft persuasive and compelling messages using a personalized approach to influence patients' choices.
Campaigns Built Around Life Stages
Marketing campaigns should resonate with the targeted audience to get effective results. This is why we identify your target audience and do research about them to understand their emotions and values so we can create campaigns that resonate with them.
Telehealth Marketing for OB/GYN Practices
Which OB/GYN Visits Fit Telehealth
Due to the convenience, ease, comfort and even a certain degree of anonymity virtual services offer, a lot of patients are opting for virtual services rather than regular walk-in appointments. To tap into this demand, offer virtual visits for the services that don't need an exam. That also reaches patients in rural Texas counties far from your office.
Intellius Medical Agency helps OB/GYN practices get more patients for virtual services with OB/GYN digital marketing built for telehealth.
Promoting Virtual Visits
The first thing we do when crafting targeted marketing strategies for telehealth services is to create targeted patients' persona and establish the goals for the various telehealth marketing strategies. Then, the website of the OB/GYN practice is optimized to boost user experience and SEO marketing strategies are devised to increase the online visibility of the practice and make it easily accessible to patients that require telehealth services.
An effective social media and email marketing strategy is also crafted to build your telehealth offering credibility and reputation.
Fitting Telehealth Into Your Marketing Plan
Telehealth marketing strategies should be effectively integrated with a practice's overall marketing plan to avoid compromising the overall marketing objectives of the practice.
To ensure seamless integration of the telehealth marketing plan into that of the general marketing plan of the practice, the overall marketing strategy of the OB/GYN practice is analyzed and evaluated before telehealth marketing strategies that fit the practice objectives seamlessly are developed.
SEO for OB/GYN Practices in Texas
Service-Line Keywords for Obstetrics, Gynecology and Gynecologic Surgery
Long-tail SEO for OB/GYN practices matters more now that search engines focus more on search intent and user experience, and the use of conversational search engines and applications such as voice search is now on the rise.
Tapping into long-tail keywords specific to OB/GYN care, such as robotic hysterectomy or high-risk pregnancy care in Houston, Dallas or your city, helps boost your content and your reach. Although these long-tail keywords usually have low search volume, they've high conversion rates, too, as well as minimal competition.
Using the necessary tools to search for the right long-tail keywords specific to this field and create content about these long-tail keywords will boost your conversion rates by directing the right type of audience to your practice.
SEO for OB/GYN: service lines and the pages to build | ||
Service line | Example searches | Page to build |
Obstetrics | OB/GYN accepting new patients, high-risk pregnancy doctor | Prenatal care and high-risk pregnancy pages |
Gynecology | IUD insertion near me, annual pap smear | Well-woman exam and birth control pages |
Gynecologic surgery | robotic hysterectomy, fibroid removal surgery | One page per procedure, with recovery and cost |
Menopause | menopause doctor near me, hormone therapy | Menopause care and hormone therapy pages |
Family planning | preconception visit, fertility evaluation | Preconception and fertility pages |
Proof from Texas: a Dallas plastic surgery practice we work with built one page per procedure, each tied to Dallas, Plano, Fort Worth and Grapevine. It now gets about 150 patient calls a month from organic search, across ten procedure lines. Gynecologic surgery pages work the same way.
Outranking Other OB/GYNs in Your Texas City
Optimizing your website content to rank higher than that of your competitors is another SEO technique for OB/GYN practices. There are different strategies we employ to outrank your competitors.
In OB/GYN digital marketing, we outrank your competitors using technical SEO and targeted keyword research, starting with your gynecologic surgery pages. Making your web pages load faster than that of your competitors also helps.
Creating high-quality, in-depth content that's better than your competitors will also help your website rank higher. We also retain visitors on your website for longer using internal linking.
Waco Heart & Vascular is a Texas specialist practice that had under 20 calls a month and relied on referrals. After 152 pages of cornerstone content and a Google Business Profile updated twice a week, it gets 300 to 400 calls a month from Google search and Maps, no ads.
Structured Data for Your Doctors and Services
Using structured data on your website correctly is a way we help boost your search engine visibility. Search engines need to know what your website is about before displaying it in search results.
Implementing structured data helps search engines understand your web content better and reward it with valuable web results. Using structured data will show more specific information to the audience, increasing their chances of clicking on your website and getting to know your practice.
Texas facts for your OB/GYN marketing plan | ||
Fact | Number | What to do with it |
Births in Texas, 2024 | 390,828 | Build obstetrics pages for every city you serve |
Texas fertility rate, 2024 | 59.3 per 1,000 women aged 15 to 44 | Keep "accepting new OB patients" pages current |
Hispanic share of Texans | 40.9% | Offer key pages and forms in Spanish |
Dallas-Fort Worth metro | 8,477,157 people | One location page per office or suburb |
Testimonials in Texas ads | Must follow 22 TAC §164.3 | Get written patient consent and follow the board's disclosure rules |
Sources: KFF births data, CDC NCHS Texas, Census QuickFacts, Census metro estimates, 22 TAC §164.3. See how we run marketing for Texas practices on our healthcare marketing agency in Texas page.
Content Marketing for OB/GYNs
Working With Mom and Women's Health Creators
Influencer marketing is another innovative OB/GYN marketing strategy to promote its services. Collaborations with influencers in the OB/GYN niche can increase your practice awareness and bring in high-quality new patients. Finding the right influencers in a specific niche to partner with can be challenging, but Intellius Medical can help. Paid partners must disclose the relationship under FTC rules.
When your practice partners with good influencers that target your ideal audience, they can help you promote your practice by creating branded content and talking about it with their audience.
Becoming the Trusted OB/GYN Voice in Your City
Establishing your own practice as a reputable leader in the niche also helps market your practice to the right audience. We do this by helping your practice build a community on social media and sharing helpful advice, tips and valuable content to build credibility.
We can also help launch a blog where you can share your knowledge and expertise as an OB/GYN and position yourself as an expert.
Content for Patients and Referring Doctors
OB/GYN content marketing can also mean creating original, valuable content for patients and professionals.
We do this by building a powerful content strategy, understanding your audience's needs, and identifying the OB/GYN and gynecologic surgery topics that resonate with them to help create useful content.
Patient Experience and Word of Mouth
Classes and Community Events
Experiential marketing is a solid OB/GYN marketing strategy for the practice. Prenatal classes, breastfeeding groups and menopause talks, in English and Spanish for Texas families, bring future patients through your door before they need you.
Doing this leaves lasting memories and impressions of your practice on patients who attend.
Experiences Patients Talk About
Word of mouth is part of OB/GYN marketing too, and it starts with the care itself. One way we generate word-of-mouth marketing for your practice is to create memorable experiences for your patients.
Give your patients something to talk about to others positively. Offering incredible services to your patients, establishing yourself as a thought leader in your niche and distinguishing yourself from your competitors is part of why your patients will refer you to their loved ones.
Lead Generation for OB/GYN Practices: Maps, Ads and Online Booking
AI Chat and After-Hours Booking
Patients often search for an OB/GYN after hours, so give them a way to ask and book without calling. We use AI-powered chatbots to tailor responses that suitably address each patient's concern and provide them with personalized recommendations.
These models offer support to patients all around the clock. Patients get real-time assistance and support when they contact your practice using these tools.
OB/GYN marketing in Texas: what Google search and Maps did for three specialty practices (no ads) | ||
Practice | What we built | Result |
152 cornerstone pages, Google Business Profile posts twice a week | Under 20 → 300–400 calls a month | |
537 indexed pages, one per procedure and city | About 150 patient calls a month, ten procedure lines | |
Fixed Google Business Profile category and address, posts twice a week | 150–200 calls a month from Google | |
For an OB/GYN practice | Pages per service line and office, complete Maps profile | More of the right patients finding you by service and city |
Source: Intellius Medical case studies (Google Search Console and Google Business Profile data).
Google Ads for OB/GYN Practices
Search ads put you at the top for high-intent searches like "OB/GYN accepting new patients Dallas" or "gynecologist San Antonio." Our Manhattan mommy makeover client runs Google Ads and SEO together, keeps paid landing pages out of Google's index, and averages $9,722 in revenue per inquiry.
Google Ads for OB/GYN: rules to know | |
Topic | What to do |
Check Google's healthcare rules before launch | |
Certification is required; Google adds a provides or does not provide disclosure | |
Never send patient health information to ad platforms | |
Landing pages | One page per service, with booking at the top |
Track calls and forms by campaign | |
Tracking OB/GYN Marketing Results
Track Calls, Forms and Bookings
Gathering and evaluating your marketing data allows us to run more effective and targeted campaigns. Data-driven marketing campaigns should be essential to the overall OB/GYN marketing strategy. Data collection and analysis allow us to focus your marketing campaigns to get fruitful results.
Track every call, form and online booking by source, so you know which channel brings pregnant patients and which brings surgical cases.
Adjusting Campaigns Every Month
We never stop reviewing your marketing data, so necessary data-driven adjustments can be made to the marketing strategies as time passes. Reviewing it every month helps us make better and well-informed decisions that will offer your practice better results on all your OB/GYN marketing efforts.
Patient Retention and Referrals for OB/GYNs
Keeping Patients From First Visit to Menopause
A pregnancy alone means more than a dozen visits, and routine gynecology care brings her back for years after. Reminders, easy rebooking and a named care team build stronger relationships between your practice and the patient and deeply connects them.
We tailor reminders and follow-ups to each life stage to keep patients engaged. It also helps encourage patients to seek your services and refer your practice to others.
Earning Patient Referrals
Patient referrals are a reliable method to promote your practice and get new patients. While most patients won't mind referring to an OB/GYN practice once it offers quality care service, a simple ask at the right moment, such as the postpartum visit, helps boost referrals.
Be careful with rewards: federal rules limit gifts to Medicare and Medicaid patients, so check with counsel first.
Closing the Feedback Loop
Developing a feedback loop to provide us with insights about your patient's needs, preferences, and aspects they want your practice to improve on to serve them better.
We continuously gather feedback from existing and new patients and use the data to improve our services and increase patient satisfaction.
Online Reputation for OB/GYNs
Managing your online reputation is a core part of OB/GYN marketing, as online reviews and testimonials of your existing patients influence the decisions of new patients seeking your OB/GYN practice services.
Implement systems to monitor and manage your reviews and ratings online promptly. These systems respond to your patients' reviews online on time. Appreciating those that took the time to share positive reviews about you and addressing negative reviews is also important.
Replying to Negative Reviews
Ensure you take your time to reply to negative reviews with the same energy you do positive feedback. Keep replies general: never confirm the reviewer is a patient or mention any detail of her care, because HIPAA still applies.
Apologize for any discomfort or inconvenience the patient may have experienced, sympathize with the patient's concerns about your practice, and invite her to call the office to talk it through.
Asking Every Patient for a Review
After providing patients with the best experience you can, you should encourage them to leave reviews online. Ask every patient, not only the happy ones, because Google does not allow screening who gets asked. Automate the entire review management to make it more accessible and convenient for your patients to leave reviews. Talk to your staff members to ask patients for reviews too.
Physician Referrals and Community Networking
Building Referral Relationships
Aside from existing patients referring you to other potential patients, your colleagues in the medical field can also refer high-value patients to you. Having a good relationship with other healthcare professionals is essential to encourage referrals.
Attend events and conferences to meet other professionals and connect with them to develop a long-term relationship that can lead to patient referrals.
Conferences and Events
Attending events, seminars and conferences in your field, such as TexMed, the Texas Medical Association's annual meeting, is an excellent way to foster collaboration and networking. Sign up for industry news and fellow professionals on socials to know about the latest seminar and conferences so you can attend to network with medical professionals.
Local Health Partnerships
Partner with healthcare organizations in your Texas city and community initiatives to promote your practice to the locals and increase the number of your walk-in patients. Volunteer for health initiatives in the community to give back to people in the community. This will not only build your credibility but also boost patient loyalty to your practice.
HIPAA and Texas Advertising Rules for OB/GYN Marketing
HIPAA Rules for Marketing Messages
HIPAA sets the rules for using patient information in marketing. Most uses of protected health information to promote a product or service need the patient's written authorization, with exceptions HHS lists for things like treatment reminders and describing your own services.
HIPAA and OB/GYN marketing: when you need authorization | |
What you want to do | Patient authorization? |
Tell your patients about a service you offer | Usually no, unless a third party pays you for it |
Appointment, refill and screening reminders | No, these are treatment communications |
Use a patient's story, photo or review in an ad | Yes, in writing |
Share patient lists with a vendor for its own promotion | Yes, and selling patient data needs authorization too |
Hand out a promotional gift of nominal value | No |
Healthcare Advertising Rules
There are certain restrictions and regulations peculiar to advertising in the healthcare industry. These restrictions are put in place to avoid misinformation of patients during advertising. Ensure you understand all the advertising regulations and restrictions for marketing in the healthcare industry to avoid violation. In Texas, physician ads and testimonials also fall under Texas Medical Board rule 22 TAC §164.3.
Most of these regulations entail not violating your patients' rights and not using deceptive methods and false information to promote your practice and its services.
Protecting Patient Data
The protection of patient privacy is highly emphasized when it comes to OB/GYN marketing. Implement secure data handling by building a security culture in your practice to safeguard patient data. In addition, encrypting your patient data also helps protect their privacy.
An Accessible and Inclusive OB/GYN Practice
Language, Disability and Cultural Needs
For an OB/GYN practice passionate about meeting the diverse needs of various patients, systems should be implemented to address these needs. Offer qualified medical interpreters. In Texas, 40.9% of residents are Hispanic, so Spanish-language care and forms matter. Under Section 1557, machine translation of critical documents must be reviewed by a qualified human translator.
Being open-minded and bicultural makes working with cultural differences easier. A professional should learn to be patient and treat patients with disabilities with respect and dignity to create a more inclusive practice.
Marketing That Reflects Your Patients
You can talk your way into being inclusive and accessible as an OB/GYN practice, ensuring your gynecology marketing reflects those values. Ensure your marketing strategies incorporate materials showcasing your practice's diversity and inclusivity.
Services for Every Patient Population
Different patient populations have specific needs, and to create an inclusive practice, your services suitably cater to the needs of these populations. Ensure your practice offers a broad range of services that meets the unique needs of different populations.
OB/GYN Marketing FAQs
What does an OB/GYN marketing plan include?
Service-line pages and SEO, a complete Google Business Profile, reviews, Google Ads for high-intent searches, telehealth promotion and patient reminders, with calls and bookings tracked for each.
Does SEO work for OB/GYN practices?
Yes. Patients search by service and city, such as robotic hysterectomy Houston or OB/GYN accepting new patients Dallas. A page for each service plus strong Google Maps reviews is how practices rank.
Can OB/GYNs run Google Ads?
Yes, within Google's healthcare policy. Abortion-related ads need Google's certification, and patient health information must never reach ad platforms.
Is OB/GYN Marketing Different in Texas?
The basics are the same, but Texas adds scale and language. With almost 400,000 births a year and 40.9% of residents Hispanic, OB/GYN marketing in Texas works best with city pages for each office, Spanish versions of your main pages, and testimonials that follow Texas Medical Board rules.
Build Your OB/GYN Marketing Plan
An OB/GYN marketing plan for a Texas practice starts with your service lines, then puts each one where patients look: Google search, Google Maps, ads and social. Track every call and booking, and keep patients for life with reminders and great care. See our case studies or talk to us.
