Maximizing ROI with Retargeting ADS For Medspa
As you operate your med spa business, you need to invest your marketing funds wisely to attract and retain clients. You need to measure and track the return on investment (ROI) of your marketing campaigns to know if you’re making good returns or not.
You need to figure out your client’s journey and be able to correctly ascribe key performance indicators (KPIs) to your various marketing strategies for Medspa.
In this guide, we are going to look at some common issues med spa businesses face when trying to measure the efficacy of their marketing campaigns and discuss the steps to overcome these challenges and maximize ROI.
What Are Retargeting Ads?
Unlike common banner ads, retargeting ads are a type of online targeting advertising. They are ads shown to people who have already paid a visit to your website.
Retargeting, also called remarketing, is a form of internet marketing that enables you to keep your brand in front of bounced traffic after they depart from your website. For some websites, only approximately 2% of web traffic converts on the first visit. These ads are developed to help reach the 98% of your website visitors who didn't convert initially.
How Does Retargeting Work For Your Med Spa Brand?
Remarketing ad is a cookie-based technology that utilizes the use of simple Javascript code to anonymously ‘trail’ your audience all over the Web.
Here's how it operates: You place a little, hidden piece of code on your website (this code is occasionally referred to as a pixel). The pixel or code is hidden from your website visitors and won't affect the performance of your website.
Every time a new visitor visits your site, the code drops an unidentified browser cookie. When people browse the internet, the cookie will make your provider aware of when to serve ads, guaranteeing that your ads are served only to audiences who have previously checked in on your site.
Remarketing is so useful because it ensures that your ads are shown to people who are already aware of your med spa brand and have recently indicated an interest in one way or another. Retargeting ads come in different forms which include SMS, emails, display ads and social media ads.
Why are retargeting ads so effective?
Retargeting ads are effective because the ads are shown to people who have indicated an interest in your business in one way or another.
Retargeting ads target a class of people who have already indicated interest in your brand simply by visiting your website or your social media page. By showing your ads to this group of people, you have better chances of converting them because they’re more likely to buy from you or patronize your med spa business.
Tips For Creating an Effective Retargeting Ads For Med Spa
So you've spent most of your marketing budget to acquire more leads. But not everyone who checks out your site is ready to book or sign up for your service.
They need to be constantly reminded of what your business can offer them before they will decide to book your med spa service. With each extra reminder through retargeting ads, they trust your med spa service more and proceed to take action.
This is the purpose of retargeting or remarketing, which means marketing all over again. Just one remarketing ad could improve your conversion rate by a tremendous 70 percent. And according to research by the Interactive Advertising Bureau, 92% of internet marketers discovered that retargeting surpasses email, search, and display advertising.
However, retargeting ads are broadly underused in med spa online marketing. It may be due to a lack of knowledge about effective remarketing. Or it may be as a result of a side effect of today's highly data-driven terrain in which administrators expect to see a direct ROI tied to marketing spending.
However, remarketing ads might be just what you need to introduce into your marketing campaigns to achieve the desired results.
Below are the top 10 tips for maximizing ROI with Retargeting ADS for Medspa.
Tip #1: Know Your Potential Client Journey
Understanding your client’s journey is important and applies to all of your remarketing ad campaigns. It's similar to the sales funnel, in that the process commences with more people at the top in the awareness phase and fewer people end up at the bottom of the funnel.
Remarketing is aimed at capturing more people as they proceed through the funnel.
Tip #2: Improve Your Audience Targeting
People check your website for various reasons. They view different pages on your website. The pages they visit represent their different purposes. The most important thing to do is to fit your remarketing advertising to those visitors’ intents.
Tip #3: Develop An Easy Sequential Engagement Campaign
When developing sequential engagement campaigns, you're taking a very large audience and turning them into a less, more qualified audience.
This differs from segmenting your audience because this is established on people engaging with your content. It’s a great way to grow your med spa brand awareness while also pushing people down the funnel.
Tip #4: Be Creative
Always hire an experienced designer and copywriter to create a compelling ad. You may probably be limited to a certain character count and image size so every piece of your ad campaign content matters.
Tip #5: Set Up Burn Pixels To Preserve The Advertising Budget
A "burn pixel" is a tracking tool that halts delivering ads to your clients after they've taken thorough action. This can help you preserve your ad spend, but it can also help prevent the same ad from displaying to already converted customers. A burn pixel can also serve as a tripwire to drive a customer into a new campaign.
Tip #6: Perform A/B Tests
A/B testing is done to know how your remarketing ad is performing. The trick to adequate A/B testing is that you can alter one element between each alternative to know the resultant effect. This might be the image you use in your ad, the call to action, or the first line of copy in your content.
Tip #7: Don’t Ignore Your Call To Action (CTA)
Your remarketing ad campaign needs a powerful call to action. The call to action will differ depending on how ready your target is to book for your service. Ensure to do everything you can to crack down walls and fight objections by making your call to action apparent, easy to do, and helpful to your audience.
Tip #8: Bid Wisely
Bid more for people more likely to convert, and less for all others. For instance, imagine you have a visitor who visited your website today and spent five minutes reading your content and another who did the same thing three weeks ago. Your med spa brand will be fresh in the mind of the first person.
Hence, it’s the first person that merits a higher bid. Below is a list of ways you can categorize your visitors:
By frequency of website visits
By how recent is their website visits
By their stages in the buyer’s journey
People who viewed a specific product or page
People who have already book for your service
Conclusion
Maximizing ROI with retargeting ads in your med spa business is one of the strongest tool to increase your business growth. However, it is important to use it wisely to achieve your desired results.
Follow the tips outlined in this article to achieve tremendous results. Contact us for more information.
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