Dentist Social Media Marketing in Texas: Strategies, Rules and Examples
Updated: Oct 16
Dentist Social Media Marketing to Get Patients
Social media marketing for dentists in Texas can attract new patients for your dental practice and has numerous benefits. Utilizing various social media channels allows you to reach a much broader audience.
Using dental social media, you can showcase your knowledge and expertise to the public and generate quality and high-value leads for your dental practice.
Social media is much more than a tool people use to communicate with friends, family and meet new people. Businesses, companies, organizations and medical practices can use social media to grow their client base.
Dentists use dental social media marketing to promote their practices and get new patients. They can use social media to create and post engaging and informative content for their online community. They can also use social media to raise awareness for their dental practices and bring in new patients.
In this article, we will discuss extensively the benefits of social media for dentists, top dentists thriving in social media, the Texas rules for dental posts, how to start social media marketing, and how you can measure the success of your social media marketing efforts.
Continue reading to learn more about how social media marketing for dentists can benefit you and help you get more patients.
Benefits of Social Media Marketing for Dentists
How social media for dentists can help attract new patients
A significant portion of the current global population makes use of social media. With dental social media, dentists can attract new patients by:
Creating social media accounts on well-known platforms like Facebook, Twitter, and Instagram to connect with social media users.
Posting educative and interactive content on their social media pages to increase engagement with their audience.
Increasing their visibility on social media by expanding their reach, being active and conversational, and sharing useful content with their followers.
Showcasing their expertise by posting high-quality informative and educative content on their social media pages.
Highlighting the benefits of their dental services to their audience and giving them reasons why they should seek dental services.
How social media for dentists can help build a strong brand and reputation
Dental social media can help build a solid brand and reputation by offering them a medium to gain people's trust and loyalty.
You can showcase your expertise by sharing informative and educative content about your practice and dental health on social media. Providing high-quality and satisfactory services and showcasing them on social media can also help you build a strong brand and reputation.
Asking happy and satisfied patients to give feedback and reviews online can also help build a strong brand and reputation.
Conducting seminars, lectures, and community services while showcasing them on social media can help you build a strong brand and reputation.
How social media for dentists can help establish themselves as experts in the industry
For dentists, social media can be used to establish themselves as experts in their field.
They can easily do this by sharing their accurate dental knowledge and expertise with their audience through regular social media posts.
Hosting live questions and answer sessions on social media also helps establish dental doctors as experts in the industry.
Conducting seminars and giving lectures on dental health and other related topics using social media as a communication platform can also help establish them as an expert in the industry.
How social media for dentists can help foster patient loyalty and retention
They can foster patient loyalty and retention using social media by;
Constantly communicating and engaging with their patients.
Addressing common dental concerns, answering patients' questions, and joining patients' conversations on social media.
Offering professional advice and recommendations to their patients via social media.
Top Dentists Thriving in Social Media Marketing to Get Patients
Overview of the Top Dentists
There are a lot of dentists that have leveraged social media to get patients while educating patients about dental hygiene and practice. Listed below are the top people thriving on social media.
Dr Joyce
Dr Graves
Dr John Yoo
Dr Tristan Peh
Dr Bill Dorfman
Dr Anmol Tajdin
Dr Nikki Ciapciak
Dr Surina Sehgal
Examples of how these dentists use social media to attract new patients
Some leverage TikTok and Instagram to create educational videos about dental health and hygiene.
For instance, Dr. Julie makes informative and engaging TikTok videos about pediatric dentistry with her little girl. The engagement her videos garner promotes her dental practice to a broader audience and helps her drive new clients to her practice.
Dentists like Dr Bill Dorfman focus more on showcasing their work to patients using Instagram. Doing this has helped them grow a huge following online and offline. YouTube is another social media platform to attract new clients to their practice.
Case studies of successful campaigns with social media for dentists
Bright Inspired Dentistry, a dental practice in Concord, partners with a social media marketing agency for dental practices and in no time amassed many followers on all their social media accounts and many views on their YouTube videos.
Smile Design Dentistry is another case study of successful social media campaigns in the dental field. The brand, partners with a dental marketing agency to run social media campaigns to bring high-quality patients to its practice at different locations.
A paid social media campaign strategy was devised for the practice, and videos that tell in-depth stories were incorporated into the strategy to locate better prospects.
Closer to home, Dental DeLite in Dallas and Duncanville shares its procedure articles on a branded Quora space and on Medium, and both ranked on page one of Google.
Analysis of the strategies used by these dentists
TikTok Marketing Strategy
TikTok is a popular part of dentist social media marketing for many top dentists.
Most dentists that use TikTok can generate more walk-in patients and high-value clients by promoting their practice by creating educational and engaging video content.
The platform offers higher engagement rates than most other social media platforms, thus, giving them more significant opportunities to connect easily with more potential patients.
Facebook for Dental Practice (ORGANIC & PAID)
If you want to attract new patients and grow your dental clinic without paying for ads, Facebook is an ideal platform to start. Create short texts and videos on important topics like "easy whitening techniques" or "flossing habits", and post them twice a week.
Reply quickly when someone comments on your content, as those small conversations build trust. You can also share patient success stories to showcase your expertise and know-how to potential patients.
When you’re ready to spend a little, even a small budget goes a long way. Set aside $50 to $200 a week for targeted ads to people nearby. Choose your audience by age, location (your Texas city and nearby suburbs) or interests like family care or oral health.
Short and informative video ads on various dental subjects often get more attention than long videos. Take note of which ads people click on the most, and create more of similar videos to attract more audience.
Instagram Marketing Strategy
Another social media platform top dentists use to attract clients is Instagram. Most share videos and images of patients they've treated on Instagram. Patients also share their testimonials and success stories with others on their Instagram pages.
Texas rules for dentist social media posts (22 TAC §108.57) | |
Rule | What it means on social media |
Before-and-after photos | Real patients of record, written consent, and “Actual results may vary.” |
Testimonials | Only from patients of record, with nothing false |
Paid promotions | Disclose any paid relationship or ownership when you promote a product |
Pain claims | Don't promise treatment without pain or discomfort |
Results | No guarantees or unjustified expectations |
Other dentists prefer to share behind-the-scenes content to showcase dental health's benefits to their followers. Many also share educational content on Instagram to promote their practice.
YouTube Marketing Strategy
Dentists also utilize YouTube to share content about dental practices and various topics on dental. They share videos on YouTube on various dental topics ranging from common dental issues to oral hygiene and many others.
YouTube helps increase their online visibility to attract more patients.
YouTube for Dentists
YouTube is another great platform that dentists can use to attract and acquire new patients. YouTube has billions of users, and people go on YouTube daily to watch videos and get information.
Create simple videos that contain short explanations about dental subjects such as braces, fillings, and cavity treatments. A regular posting schedule, like once a week, helps build trust and keeps your dental practice on top of search results.
Always include your contact info in the video description so viewers can easily contact you. Look for examples like Dr. Bill Dorfman, who grew his audience by consistently posting clear, friendly videos that turned into real patients.
How to Get Started with Social Media Marketing for Dentists in Texas
Identify your ideal target audience for social media marketing as a dentist to help you create content that will resonate with them.
Decide the goals you hope to achieve with your social media presence.
Research what other dentists are doing on social media and what kind of posts the audience engage with the most. Decide the social media platforms you want to use and understand the strengths and weaknesses of each platform.
Create a content calendar to schedule your posts on social media.
Monitor your performance and make necessary adjustments if necessary.
How to determine which social media platforms to use
There are several social media platforms available. You need to determine your social media marketing platforms. You can do this by defining and researching your target audience to know the social media platforms they use the most. Also, research your competitors to know the social media platforms they use the most.
YouTube (84% of US adults), Facebook (71%) and Instagram (50%) are the most widely used platforms (Pew Research Center, 2025). You can create an account on these social media platforms to reach a broader audience.
Dental social media platforms compared | ||
Platform | US adults using it | Best use for a Texas dental office |
YouTube | 84% | Procedure explainers that also show up in Google |
71% | Local ads, family patients, recommendations | |
50% | Before-and-after posts that follow Texas rules | |
TikTok | 37% | Short educational videos |
32% (2024) | Referrals from physicians and specialists | |
How to create engaging and shareable social media content
Learn about the type of content that your audience engage with the most.
Develop a social media content creation plan to enable you to create quality and engaging content for your audience.
Infographics, videos, and aesthetically pleasing visuals boost social media content engagement.
Focus on making real-time content rather than robotic automated content that doesn't resonate with your audience during that period.
Dental social media post ideas for Texas | |
Post idea | What to share |
Sweet tea and your teeth | How sugary drinks affect enamel |
Texas summer and dry mouth | Hydration tips for hot months |
Friday night football | Why custom mouthguards matter |
Back-to-school checkups | Booking reminders before school starts |
Your office in the community | Photos from a local event in your city |
How to use social media to increase brand awareness and reach new patients
Social media platforms are an effective way to increase brand awareness and reach new patients.
One way to use social media to increase brand awareness is to run effective ad campaigns. Running social media ads for your dental practice on the right platform increases your reach and drives new patients to your practice.
Partnering with social media influencers in your field also increases your online visibility.
Creating and sharing educating and engaging content on your social media pages also increase your brand awareness and reach.
Best practices for Facebook, Instagram, Twitter, and LinkedIn
Engage your audience on the various social media platforms.
Focus on quality and educating content rather than clickbait.
Post more video content, especially on Facebook and Instagram.
Respond to your audience 24/7 with instant replies and messaging features on social media.
Schedule your content in advance and post at the right time.
Analyze your social media performance and tweak your strategy.
How to use Canva to create social media posts and videos for your dental practice
Canva is an essential graphic designing tool that you can use to create social media posts and videos to publish on your social media accounts. You can use Canva to design posts and maintain the visual identity of your practice.
In addition to that, you can create videos and edit videos with a few clicks. It also allows you to edit brand photos. The app can also monitor insights of posts scheduled using Canva.
How to Leverage Social Media to Drive Patient Acquisition and Retention
Social media marketing for dentists is a cost-effective way for a dental practice to acquire and retain patients. Social media platforms have the necessary tools to help you locate your target audience.
You can also connect with new and existing patients to foster a stronger relationship and encourage retention.
Tips for creating engaging and informative social media content
Use storytelling approaches to educate your audience about common dental concerns.
Create videos that address your audience's needs.
Ensure your posts are of good quality and eye-catchy.
Know the type of content your audience enjoys the most.
Ensure your social media posts include call-to-actions to keep your audience engaged.
How to use social media to educate patients about dental health and hygiene
Social media can educate your patient about oral health and hygiene.
Create informative and educative content on dental-related topics and post them on social media. Your content can be writing, audio, and videos.
Conduct online lectures on social media to educate patients on the need to practice good dental hygiene.
Conduct Live sessions on various social media platforms to communicate with patients in real-time.
How to use social media to showcase your practice's services and expertise
You can showcase your practice’s services and expertise on social media by sharing content about your practice’s services and expertise. Create videos of you providing treatments and services to your patients. Educate your audience on the benefits they can gain when they seek your services.
How to use social media for dentists advertising to attract new patients
Advertising on social media is an effective way to attract new patients to your dental practice. Facebook and Instagram ads can be targeted to reach your target audience and attract new patients.
How to Measure the Success of Marketing Efforts With Social Media
The best way to discover if your social media marketing strategy is effective is to track and measure the success of all your dental social media efforts. You can get the traffic data on your social media efforts using online analytic tools.
You can also track your reach and impressions to measure the success of your efforts on social media.
The importance of tracking key performance indicators (KPIs)
Tracking key performance indicators is essential for monitoring the success of your dental social media marketing. It helps you measure the success of your social media campaigns and the performance of your social media strategy.
It also helps you know your social media strategies that are performing well and those that aren’t.
Dental social media KPIs | ||
KPI | What it tells you | Where to find it |
Reach | How many local people saw your posts | Meta Business Suite, YouTube Studio |
Engagement rate | Whether the content is worth watching | Platform insights |
Link clicks and calls | Who moved from a post to your office | Insights and your call tracking |
New patients from social | The number that pays the bills | Ask “How did you hear about us?” at check-in |
How to use analytics tools to track social media engagement
Social media engagement is an essential metric to track the success of your dental social media marketing. There are several analytic tools online that you can use to measure your social media engagement.
RivalIQ is one of the numerous analytical tools you can use to gather insightful information about your social media post engagement.
How to use patient surveys to measure patient satisfaction
You can use the data you gather from patients’ surveys to measure patients’ satisfaction. Choose your survey parameters accordingly and ask your patients to fill them up. The data you gather from the survey will help you measure your patient’s satisfaction.
How to use patient referrals to track patient acquisition and retention
Patient referrals have been made more accessible by using referral program software. Ensure your programs are readily available and accessible to your patients. You can easily track patient acquisition and retention using patient referrals tracking software.
This software helps analyze your referral program and measure its performance by monitoring new patient acquisition and retention.
Dental Social Media by Practice Type: Dentists, Oral Surgeons and Orthodontists
Dentist social media by practice type | ||
Practice | Lead platform | Content that works |
General dentists | Family care tips and office updates | |
Cosmetic dentists | Before-and-after posts that follow Texas rules | |
Oral surgeons | YouTube | Wisdom teeth and implant explainers |
Orthodontists | TikTok and Instagram | Aligner and braces progress |
Pediatric dentists | Answers to parents' questions | |
Social Media Marketing Agency for Texas Dentists
The top dentists mentioned above are thriving in social media because they've studied and analyzed their marketing efforts towards promoting themselves on social media. Each has discovered the social media marketing strategies that work best for them.
We encourage you to study the social media marketing strategies we've discussed and start implementing them to find the ones most effective for your practice. Adopt these tips on social media marketing for dentists to get new patients.
Give us a call or book a consultation session with Intellius Medical to get acquainted with our exclusive marketing insights and expertise. Just as other dentists have done it, you can do it too!
FAQ's
How do I advertise to dentists?
LinkedIn is usually the best place to start if you want to advertise or reach out to other dentists. Join groups where dentists share ideas and share short, valuable posts about equipment, software or practice tips.
You can also send messages to your connections promoting your dental practice. Paid ads targeting job titles like “DDS” or “dental surgeon” in your area can also help you reach the right people.
What is the 5 5 5 social media strategy?
It simply means post 5 times a day, comment or engage with 5 people, and share 5 other posts. It helps keep your dental practice page consistently active and visible. The consistent activity builds familiarity and attracts more eyes to your page over time.
How do I find my target audience?
Start by checking platform demographics. For example, adults are more active on Facebook while the younger generations are more active on Instagram. Ask your current patients how they found you and who follows similar dental pages to see patterns you can build on.
What are the 7 blocks of social media?
The 7 blocks of social media are:
Identity (your profile details)
Conversations (direct messages)
Sharing (content you post)
Presence (how visible you are online)
Relationships (ongoing connections)
Reputation (what people say in reviews), and
Groups (smaller communities focused on specific topics)
How much should a dentist spend on marketing?
A general rule of thumb is 5-10% of your revenue. Newer clinics might go 20% to build awareness. You can start with about $500 a month to test various marketing strategies before scaling up based on real results.
Can a Texas Dentist Post Before-and-After Photos on Instagram?
Yes, if the photos show real patients of record, you have written consent, and the post says “Actual results may vary,” as 22 TAC §108.57 requires.
