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How To Use Email Marketing To Increase Patients Retention?

Updated: Sep 15, 2023

Email Marketing To Increase Patients Retention


Email marketing is a cost-effective method to strengthen communication with your patients and boost patient acquisition and retention. About 80% of business specialists acknowledge that email marketing boosts customer retention.


As a medical specialist, you probably understand when it’s suitable to send an email to patients about health-related issues, but there are other many reasons to get in touch with patients through email marketing.

Email Marketing To Increase Patients Retention
Email Marketing To Increase Patients Retention

In this article, we will outline various email marketing strategies through which you can retain patients in your medical practice. We will also look at how to use email marketing for your practice in ways that are beneficial to your medical practice and your patients.


Why is it important to retain patients in your medical practice?

Why is it important to retain patients in your medical practice?
Why is it important to retain patients in your medical practice?

Many doctors and healthcare specialists have no idea about what customer retention is all about. Customer retention is a measure of the number of customers a company retains over the long run. It’s a measurement of the number of customers a company keeps over time. It is summed as a percentage of a company’s existing loyal customers.


In the case of the health care system, it is the number of patients a hospital can retain over time.


When you can retain your patients over time, you’ll have more chances to keep offering your services to your existing patients while gaining new patients. You need to have a powerful customer retention strategy that will enable you to retain customers. Using targeted retention emails, you stand a chance to boost the potential of retaining your patients.


What Are The Benefits Of Email Marketing To Your Medical Practice

What Are The Benefits Of Email Marketing To Your Medical Practice
What Are The Benefits Of Email Marketing To Your Medical Practice

Patient acquisition plays a crucial role in the success of your medical practice. However, when your patient acquisition reduces, you need to do everything possible to get our existing patients with you.


Email marketing is one of the effective ways to boost your patient retention abilities.

Below are the benefits of email marketing to your medical practice:

  • It aids in establishing a connection between you and your patients. With email marketing, you can effectively communicate with your existing patients and establish a solid connection to keep them coming back to you whenever they need medical services.

  • It can deliver satisfactory customer experience. According to stats, 89% of firms reported that exceptional customer service plays an enormous role in retaining clients. With this marketing strategy, you can get to know more about your patients and what they want. This will help you deliver better services to them.

  • Targeting your clients through e-mail marketing can both educate your clients and add value to your practice. The concept is to place yourself in a position that offers valuable sources of information that your existing patients will always want to know about.

Various Types of Email Marketing Campaigns That You Can Use to Retain Patients


There are various types of email-marketing campaigns used by healthcare practices to retain patients. These include:

Various Types of Email Marketing Campaigns That You Can Use to Retain Patients
Various Types of Email Marketing Campaigns That You Can Use to Retain Patients

Newsletter Emails


Email newsletters are an informative and educative way to develop long-term relationships with your patients. Newsletters are strong marketing materials that you email to your patients daily or weekly to inform and educate them on the latest updates, news, health tips, and offerings.


You can let your patients know what is new, your newest feats, and offerings in your newsletters.


Your newsletters should contain educative, entertaining and informative content that your patients will like to read about. Email newsletters are an exceptional email marketing retention technique and an effective marketing tool for healthcare providers.


The best thing about email newsletters is that you can set up an email marketing automation system to send your newsletters at pre-scheduled times to your patients automatically.


Catalog Emails


It looks more like newsletter marketing. Nonetheless, catalog emails emphasis more on sharing pictures, products, and service descriptions.


Imagine catalog emails as digital interpretations of a hard-copy product catalog. The two major advantages it has over hard copies are its extensively lower expenses and zero printing fees.


You can create catalog emails mainly about your medical procedures, treatments and other services that you provide.


Transactional Emails


Transactional emails are normally generated when you inquire about your patient to conduct a specific action. For instance, you might want to send an email calling for your patient to sign up for a healthy discussion at your clinic.


You might also advise them to fill out a form with essential personal information. Immediately after receiving their filled-out form, you mail a thank you or acknowledgment email to them.

This type of email is an example of a transactional email.


Medical practices use transactional emails for appointments and reminders such as medications and billing reminders.


Cold emails


Cold emails are an effective and efficient marketing strategy that can be used to find new patients and also used to retain patients. Cold email is one of the simplest, fastest, reliable, and most affordable ways of reaching out to new and existing patients.


Cold emails allow you to send emails about your practice and offerings to your existing patients with the aim of getting them glued to you.


Video Emails

Video Emails
Video Emails

Video emails are made up of video clips, graphics, and images. They’re scheduled to yield high engagement rates because most people, including healthcare patients, prefer watching video content over reading texts.


Video emails can be more engaging and rewarding than traditional emails.

Conclusion


Email marketing will help boost your medical practice in multiple ways, including improved patient retention. It is a useful and easy way to reach out to patients, get them engaged, and keep coming back to you when they need medical services.

With this marketing strategy, you will be able to inform and educate your patients on various health issues and how to stay healthy. It promotes effective communication between you and your patients.


If you’re a doctor looking for effective ways to retain your patients, you should consider using email marketing. Contact us to have your marketing agency and know our full-service growth.

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