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Increase Google Ads Lead Quality: Top 10 Effective Ways

Updated: Apr 8

Why is Lead Quality Difficult to Control?


Quality leads are prospects that are more likely to convert into customers who will pay for the kind of services or products you’re offering.



With the large amount of internet users, it may be difficult to control lead quality for the following reasons:


  • Lack of understanding of who your ideal customers are. This is one of the reasons why it’s so difficult to control lead quality. Identifying your target customers is important for generating quality leads. You need to understand your potential customers, their buying habits and challenges when it comes to seeking the products or services you offer. Without a solid understanding of your buyers, you won’t be able to construct the right message, and offer the right solution for their challenges.

  • Controlling lead quality requires a lot of resources including time, money, and manpower that most brands aren’t willing to part away with.

  • Finding the appropriate lead generation strategy is another issue. Creating a lead-generation strategy is the duty of a professional, and a lot of brands aren’t willing to partner with a third party to create the ideal lead-generating strategy for their brands.

 

Generate High-Quality Leads with Growth Formula


Generating quality leads can be difficult but the good news is that with the right growth formula, you can generate high-quality leads. The growth formula that you can use to generate high-quality leads includes:

 

Set objectives


Setting your objectives for the lead generation campaign is essential if you want to attract quality leads. Always ensure all your objectives align with your company’s business objectives.


Highlight and align your business objectives with your team. Then you can make sure your marketing, media, and campaign objectives are working together to achieve the goal. Setting your objectives is a great foundation for generating quality leads.


Locate Your Valuable Customers


When advertising a brand with the goal of generating high-quality leads, it’s important to identify your highest-value conversions.


Potential customers differ in terms of what they’re adding to your business. While some customers bring more value than others, others don’t bring as much.



Use The Right Keywords


Research and find the right keywords for your lead generation campaign. You can use a keyword planner to provide you with comprehensive and accurate keywords you can use to attract quality leads to your brand.

 

Evaluate & Repeat


Always be on the lookout for opportunities to increase your growth and attract high-quality leads. The growth formula is like a continuous cycle that ensures you get the most out of any efforts and resources directed toward lead generation.


Test different campaign ideas, analyze data to know what works, and make necessary changes.

 

10 Ways to Increase Lead Quality (+What to Avoid)

 

Understand & Define Your Target Audience


There are a lot of ways to increase the quality of your leads. One of the best ways is to understand and define your target audience.


A lot of brands make the mistake of not identifying who they’re trying to attract when they fine-tune their sales pages and this is something you should strongly avoid.


Don’t just plaster a lot of information on a sales page hoping a random person will stumble upon it.  Understanding your ideal customer base includes understanding their wants, and needs and how best to cater to them.


Using tools like Google Analytics and social media analytics is perfect for obtaining demographic details about your audience and their interests.

 

Keyword Research


Another way to increase your lead quality is to conduct keyword research.  Research and choose keywords that align with your brand, the products or services you’re offering and the kind of qualified leads want.


People use certain phrases known as keywords when conducting research about a product or service online, therefore, you need to target those terms.


Keyword research tells you what terms people care about and by researching keywords that are getting a high volume of searches per month, you can identify and sort which keywords you look for and target.


Use tools like Google Ads to find your ideal keywords and also include research localized keywords to know the terms you can use to attract high-quality leads. Research long-tail keywords that include your brand location to allow the right people see your ads.



Targeted Marketing Campaigns


Targeted marketing campaigns are also a good way to improve Google ads lead quality. When you adopt the targeted campaign strategies, you get to connect with your ideal audience and attract quality prospects to your business.


Using targeted marketing campaigns can help you get ahead of potential questions or concerns. You can create landing pages and FAQs that address your ideal audience concern and answer common questions.


When you reach out to the right audience with your campaigns you’re more likely to get quality leads that can turn into potential customers.

 

Improve Accessibility


Another thing to work on to improve the quality of your leads is to boost your website accessibility. The fastest way a brand can lose potential customers with a possibility of high conversions is through a poorly accessible website.


Improving your website’s accessibility will bring in higher-quality leads, improve your SEO efforts, and boost your customer use experience. There are many values-driven buyers who will have a more positive response to your brand when improving the accessibility of your website.

 

Always Go Through Data


Online advertising is interesting in such a way that it offers you information on how your campaigns are performing and the impression of your campaigns on your target audience.


From Google Analytics to Moz, you can easily review the performance of your campaigns, the keywords you’re ranking for, and the content your potential customers are engaging more.


One thing is that the data can be too much that it becomes overwhelming. Avoid skipping out on reviewing the data, set a time to look at the data regularly and see how well it aligns with your target audience.


When you review and interpret the data, you will be able to determine if your strategy is effective or not and make necessary adjustments for better overall lead quality.

 

Build an Email List


Email marketing is a highly effective marketing strategy for converting visitors into customers and turning them into loyal subscribers. An email list is a customized marketing asset that you can use to promote your offer and establish a more personal relationship with your prospects.


Once a lead has converted to email subscribers, the brand can easily communicate through emails or connect with them through social media channels such as Facebook or Twitter.


Focus on growing your email list; attracting quality leads and getting them to subscribe helps create a strong database of high-quality customers.

 

Competitors Research


Competitor research is also a way to improve the quality of your leads. With proper competitor research, you will be able to learn the strategies your competitors are using to attract quality leads and how you can even create a better strategy to get high-quality prospects.


You can’t stand out from the competition, it’s important to know what they’re doing and how you can do better. Research your competitors, read customer reviews, see where they fall short and proactively address them.


Targeting the characteristics that customers are dissatisfied about with your competitors, helps you create credibility and increase the trust of customers in your brand.


Attracting your competitor’s customers by targeting their weak points is one of the best ways to generate more qualified leads

 


Always Pick Out Time-wasters


One of the ways to improve Google ads lead quality is to always remove time wasters. Delegate a person with the task of regularly going through your list of new leads and sifting out the time-wasters.


This process is to weed out the group of people who are never interested or willing to pay for the services or products you’re offering. This is mostly helpful with email lists when some people just sign up for your emails for no reason, you can manually remove these people from your email database. 

 

Use Effective Marketing Channels


Identifying your ideal customers and building the most effective campaign strategy isn’t enough if you’re not using the appropriate marketing channels. Digital marketing is a great way to reach potential customers who are interested in your products or services.


Choose the appropriate marketing channels, and consider channels like social media, email marketing, and paid advertising. Consider the strengths and weaknesses of each channel and opt for the ones that will work best for your brand. 


It’s important to consider your marketing goals and objectives when choosing marketing channels. It’s also great to experiment with new channels and see what works for you best.

 

Measure Results and Optimize Lead Generation Processes


It’s also essential to measure the results of your current strategy and optimize your lead generation process from time to time. The approach of constantly measuring and optimizing your lead generation processes will help you determine what’s working and what’s not.


Use analytics tools to track the performance of your lead generation campaigns so you can improve them over time. By tracking key metrics such as conversion rates and cost per lead, you can identify areas that need improvement and make changes that will help you generate more and better leads.


You should also test different approaches and tactics regularly to ensure that your lead-generation efforts are always on track.

 

FAQ


Do Google Ads Really Work for Healthcare?


Yes, Google ads really work for healthcare. Google ads can be a powerful tool for healthcare practices to increase the online visibility of medical practices, attract new patients, and promote healthcare services.


To maximize the use of Google ads for healthcare, implement targeted advertising to connect with individuals actively seeking medical information or services.

 

Does Google Ads Give Refunds?


Yes, Google Ads offer refunds. The platform does this to protect advertisers from paying for invalid or fraudulent clicks. Refunds typically take up to 2 weeks for Google ads to process, but can take up to 10 weeks depending on the mode of payment.

 

How Long Does it Take to Get Results?


You can rest assured that Google will continue to serve your ads and collect data upon activating your account; however, it takes about 3 weeks to get tangible results.


While most people have high expectations for Google ads immediately after they run the first campaign, it doesn’t work like that.


The channel will give you the results you desire after about 2-4 weeks. You need to give it time for your Google ad campaign to pick up momentum

 

Does Google Ads Affect SEO?


No, Google ads do not affect SEO rankings. According to an article on the Google Ad Resources Center, the ads won’t affect your SEO rankings. Your organic results are completely unaffected by Google Ad metrics or data.

 

What is Google Ads Quality Score?


Google ads Quality Score is Google’s rating of the quality and relevance of your keywords and Pay-per-click ads.


You need a sound understanding of Quality Score to run successful campaigns. The score is used to determine your cost per click (CPC) and your CPC multiplied by your maximum bid helps determine your ad rank in the auction process.

 

How Much Does Google Ads Cost?


Google Ads pricing varies depending on various factors such as industry, campaign targeting, and ad network. However, Google Ads typically costs $100 – $10,000 per month.

 

Increase the Quality of Your Leads with Intellius Medical


It’s not enough to simply generate leads. You need to focus on generating high-quality leads and weed off low-quality leads. The strategies discussed above can help you improve lead quality and drive revenue-generating leads when you strategically apply them.


However, if you want to streamline the entire process and increase the quality of leads in minimal time, you should partner with a reputable lead-generating agency like Intellius Medical.



Intellius Medical is a healthcare digital marketing agency that can help you attract prospects who are willing to pay for the healthcare services you’re offering. At Intellius Medical, we can help you with everything from identifying your target audience to creating an effective strategy to acquire high-quality leads.


Contact Intellius Medical today or Book an Appointment so we can help improve your Google Ads Lead Quality.

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