PPC for Surgeons in Dallas: 15+ Tips for Plastic and Orthopedic Practices
Updated: 17 hours ago
PPC for Surgeons in Dallas, TX
Pay-per-click (PPC) advertising works well for surgical practices in Dallas. Plastic surgeons and orthopedic surgeons can use PPC to put their procedures in front of new patients and convert them.
PPC for surgeons is one of the quickest ways to reach patients who are already searching for a surgeon online.
Continue reading for Dallas PPC tips built for plastic surgery and orthopedic practices.
What Is PPC for Surgeons?
Surgeon PPC ads are paid ads on Google, Bing and social media that surgical practices use to attract and acquire new patients.
When potential patients who are searching for a surgeon online click on a PPC ad, they are directed to a landing page on which they can book a consultation or provide their information.
PPC for plastic surgeons and orthopedic surgeons puts your ad in front of patients who search for a specific procedure, such as "rhinoplasty Dallas" or "knee replacement surgeon near me."
Your PPC ad is also shown to patients based on what they've searched for online, thereby increasing the likelihood of your ad being clicked and getting new patients.
PPC for surgeons helps to increase the online visibility of your surgical practice, drive traffic to your landing page and also increase your conversion rate.
Which Ad Network Works Best for Surgeons?
Google Ads is the best PPC platform for surgeons. Google says it sees more than 5 trillion searches a year.
Google estimates that businesses get $8 in profit from Search and Ads for every $1 spent on Google Ads. For surgeons the math is stronger still, because one case is worth thousands (see the fee table below).
Which PPC network fits which surgeon | ||
Network | Plastic surgeons | Orthopedic surgeons |
Google Search | Procedure + city searches | Joint, sports and spine searches |
Meta (Facebook, Instagram) | Before-and-after education, consult offers | Joint pain seminars, surgeon intro videos |
YouTube | Procedure walk-throughs | Recovery and rehab explainers |
Microsoft Ads | Copy of your Google search campaigns | Copy of your Google search campaigns |
10 PPC Tips for Plastic and Orthopedic Surgeons
PPC is the quickest way for a surgeon to reach new patients. Our in-house Meta ads for medical practices bring leads at $3 to $10 each, sent to a booked appointment rather than a bare form.
Here are 10 tested PPC tips surgeons can use to raise conversions and book more consultations.
Match Ads to Procedure Search Intent
Understanding search intent helps to ensure that you target the most relevant keywords to reach potential patients. Using the right keywords for your PPC ads is essential because they help your ads appear in front of people that search for your procedures.
Ensure that your PPC ads and their corresponding landing pages match your target audience’s online search queries and online activity or footprints.
Send Each Click to a Procedure Landing Page
Landing pages are created specifically for advertising campaigns and must be optimized for higher conversions. When potential patients click on your PPC ads, they’re directed to your landing page.
Your landing page should contain clear calls to action for quick conversions. Your landing page should match the procedure in the ad and contain useful information that will prompt potential patients to seek your services by booking a consultation.
Use Responsive Search Ads
Responsive PPC ads automatically adjust their size, appearance, and format to fit all devices, including smartphones and desktops. Most patients will see your ad on a phone.
You should ensure that your PPC ads work perfectly on mobile devices. This will help increase traffic to your landing page as well as increase conversions.
Bid on Procedure Keywords, Not Broad Terms
Using the right keywords can’t be overemphasized. Using the right keywords for your ads is key to getting the results you desire from your ads. Avoid using general, overused, and ineffective keywords.
Research the keywords patients use for each procedure. Keywords that name the procedure and the area, such as "tummy tuck Plano" or "ACL surgeon Dallas," work better than broad terms.
Ensure that you use the right keywords for your PPC ads in order to increase your click-through rates.
Procedure keywords for Dallas surgeons | ||
Procedure group | Keywords to bid on | Landing page shows |
Breast surgery | breast augmentation Dallas, breast lift Plano | One page per procedure |
Body contouring | tummy tuck Dallas, liposuction Frisco | Cost range and financing |
Facial surgery | rhinoplasty Dallas, facelift surgeon Dallas | Before-and-after gallery |
Knee and hip | knee replacement surgeon Dallas, hip replacement Fort Worth | Insurance and recovery |
Sports medicine | ACL surgeon Dallas, rotator cuff surgeon Plano | Return-to-sport timeline |
Spine | spine surgeon Dallas, herniated disc surgery Dallas | Conditions treated |
Target the Dallas Areas Your Patients Come From
Surgeons should target local patients first. People in your part of Dallas-Fort Worth are the ones most likely to come to your practice.
This is why you need to use location targeting to get to those people near you. Location targeting allows you to select specific locations where you want your ad to be shown. This helps surgical practices that draw from specific areas.
It allows you to target local leads on a personalized level for better conversions.
DFW had 8.34 million people in 2024, so one Dallas-wide radius wastes budget. Split the metro into zones and bid more where your patients already come from. Our DFW case study shows the same local focus in organic search.
See What Competing Dallas Surgeons Bid On
Researching how your competitors use PPC advertising will help you better understand the industry and know how to beat your competitors. Conduct a competitive pay-per-click analysis in order to build a winning campaign in your specialty.
You will get valuable insights into keyword usage and messaging that inform your overall targeting. You will know what your competitors are doing right or wrong and how to outshine them and get more leads.
Work on Your Google Ads Quality Score
The performance for each keyword your PPC ad uses is ranked by Google. This is based on the quality of your landing pages in relation to your Google Ads.
When your landing pages and ads are relevant to each other, you will have a high-quality score. This usually results in a lower cost per acquisition.
Block Searches That Will Never Book Surgery
Applying negative keywords to your PPC ads can help reduce unqualified leads and increase qualified leads, leading to better ROI.
When you add negative keywords to your PPC ad, it helps to block your ads from showing up in search queries that include those negative keywords. This means that your ads online show up when qualified leads search for your procedures.
Add Call, Location and Sitelink Assets
Ad extensions for Google Ads can help provide more information to potential patients before they click on your ad. Ad extensions help to influence your Ad Rank. This positively impacts your ad’s placement and rank.
Ad extensions can share your locations, phone number, and other information that can help your practice reach more patients who need surgery.
Audit the Account Every Month
To know how well your surgeon PPC ads are performing, you should conduct regular PPC ad audits. It helps you make necessary amendments and improvements to your PPC ads.
By analyzing click-through rates, conversion rates, keyword performance, and other metrics, you’ll know your ad campaign strengths and weaknesses. You will know which areas are performing well and which areas need amendments.
You will be able to restructure your ad campaign tactics to achieve success.
Monthly PPC audit for a surgical practice | ||
Check | What to look for | Action |
Search terms | Job, school or DIY searches | Add negative keywords |
Cost per consultation | A procedure that costs more than it books | Cut bids or fix the page |
Missed calls | Ad calls nobody answered | Fix call hours or routing |
Areas | Zip codes with clicks but no consults | Lower bids there |
Ad copy | Ads with below-average click-through | Test a new headline |
7 Ways to Write Better PPC Ad Copy for Surgeons
There are various ways that you can improve PPC ads for a surgical practice to increase traffic and conversions.
For emphasis, we recommend that you follow these 7 tips:
Your PPC Ad Should be Informative
Your PPC ad should contain important information about your practice and procedures. It should provide clear information about what you do. Every useful information that potential patients need to know should be included in your PPC ad.
Your PPC Ad Should be Compelling
There are millions of ads online and many of these ads are not clicked on. Your ad should be compelling enough for someone to click on it. You should make your ad irresistible to online users.
Your PPC Ad Should Answer the First Question
Patients clicking a surgery ad want quick answers: recovery time, cost range, who the surgeon is. Put one of those answers in the ad.
Skip the jokes. For surgery, trust earns the click.
Your PPC Ad Should Include Videos
Videos are more engaging than text. People are more likely to watch videos rather than to read a long text. Your ad should contain a video that explains your procedures. The video should be a short video but still contain useful information.
Your PPC Ad Should be Compatible with All Devices
Your PPC ad should be compatible with all devices, including mobile and desktop. It should be responsive and automatically adjust it size, appearance, and format to fit all devices.
Keep in mind that most patients search on a phone. You should ensure that your PPC ads work perfectly on mobile devices.
Choose the Right Keywords for Your PPC Ad’s Campaigns
Using the right keywords for your ads is key to getting the results you desire from your ads. Avoid using general, overused, and ineffective keywords. Research the keywords patients use for each procedure.
Keywords that are specific to your industry, services, and location are more effective. Use the right keywords for your PPC ads so as to increase your click-through rates.
Optimize Your Landing Page for Higher Conversions
When potential patients click on your PPC ads, they’re directed to your landing page. Your landing page should contain clear calls to action for quick conversions.
It should match the procedure in the ad and contain useful information that will prompt potential patients to seek your services by booking a consultation.
PPC for Plastic Surgeons in Dallas, TX
PPC stands for pay-per-click, and this means you pay a certain fee each time your ad is clicked. With PPC, you don’t get charged for simply displaying your ads, you only get charged when someone clicks on your ad.
PPC for plastic surgeons lets you target procedure keywords, so patients searching for a tummy tuck or rhinoplasty in Dallas see your ad first. Cosmetic patients compare surgeons before they book.
With PPC ads for your plastic surgery practice, you can be right there when they're ready to book a consultation.
What one plastic surgery case is worth | |
Procedure | Average surgeon fee |
$4,875 | |
$4,711 | |
$7,637 | |
$7,264 | |
$11,395 | |
Averages from the American Society of Plastic Surgeons; surgeon fee only, before anesthesia and facility costs. See how we ran PPC and SEO together in our plastic surgery PPC case study.
Google's Ad Rules for Surgery Ads
Surgery benefits from PPC, but surgery ads come with rules.
Google's healthcare and medicines policy limits what medical ads can say and promote.
All platforms you can run PPC ads on have clear parameters and guidelines for medical ads. Read them before you write a single ad.
PPC for Orthopedic Surgeons in Dallas, TX
Orthopedic and spine surgeons can use PPC to reach patients who are ready for surgery. More than 700,000 knee replacements are done in the U.S. each year, according to AAOS. Bid on the joint, sports and spine procedures you want more of.
Whether you run a private practice or work in a hospital group, orthopedic PPC helps you stand out from other surgeons in your field. Our orthopedic marketing guide covers the channels beyond paid ads.
Should Every Surgical Practice Use PPC?
Most should. PPC reaches patients in days, the ads can change any time, and every click is measurable.
The exception is a surgeon already booked months out. Then the budget works harder in SEO.
Dallas PPC Services for Surgical Practices
PPC services for surgeons start with a budgeted plan to reach new and returning patients in your area.
Standard PPC services for a surgical practice include:
Google Ads
Google is the main PPC platform for surgeons. Text ads appear on Google search results and partner sites. Read our guide to Google Ads for surgeons for costs and setup.
Paid Social Ads
Social media platforms such as Facebook, Instagram, X, and LinkedIn are great platforms for PPC ads. Surgeons can reach their target audiences on social media based on demographics, interests, and behaviours.
Retargeting Ads
PPC ads can target those who have previously interacted with your website or content.
PPC Management
PPC management for surgeons covers keyword research, ad creation and monthly optimization for each procedure.
Landing Page Optimization
Creating and optimizing landing pages to convert PPC ad clicks into leads, sales, or other desired actions.
How PPC Bidding Works for Surgeons
PPC for surgeons works like PPC in other industries. Surgical practices bid on specific keywords or phrases they want their ads to appear for in search engine results.
Your ad will appear on the top results when a user searches for one of those keywords or phrases. You get to create campaigns that target specific individuals based on demographics, interests, locations, etc.
Surgical Practice PPC Management
PPC management for a surgical practice is the work of a PPC expert who builds paid search around your procedures and brings quality leads to your practice.
Done well, it pays for itself with a handful of booked cases.
How to Choose a Dallas PPC Agency for Surgeons
Choosing the right PPC agency is essential to get effective results. A good PPC agency has experience managing campaigns for surgeons in your specialty.
Choose a PPC agency that can show you the good results they’ve achieved for other clients so you can rest assured they will do the same for you.
When evaluating PPC agencies, ask about their portfolio, the campaign management process, and how they measure success.
Questions to ask a Dallas PPC agency | ||
Question | Good answer | Red flag |
Who owns the ad account? | You do | The agency keeps it |
What do you report? | Booked consultations by procedure | Clicks and impressions only |
Have you run surgery ads? | Surgeon case studies | Only generic medical work |
How do you handle Google's health rules? | Reviews ads before launch | Fixes them after disapprovals |
What is the contract? | Month to month after setup | Long lock-in |
Work With a Dallas PPC Team That Knows Surgery
Are you a plastic surgeon or orthopedic surgeon in Dallas looking for expert PPC management? Intellius Medical was co-founded by a Dallas anesthesiologist, and we build PPC around your procedures.
Make the most of each click and each dollar you spend on your marketing needs by scheduling an appointment with Intellius Medical today.
Grow Your Surgical Practice With PPC
Intellius Medical is the right PPC agency for your surgical practice in Dallas, TX. We help grow your practice with new leads and patients.
We aim to help our clients grow their customer base by leveraging our PPC and marketing expertise.
Our specialty is partnering with surgical practices to provide patient-generating marketing programs for effective lead generation. We are focused on generating new leads and patients for surgeons.
Contact Intellius Medical today or Book a Growth Session to acquire new patients and increase revenue for your practice.
Dallas PPC for Surgeons: FAQs
Why should a surgeon use PPC advertising?
PPC advertising is the most effective and easiest way to get your procedures in front of potential patients. Many surgical practices now use PPC advertising to acquire new patients online.
With PPC advertising, you can increase traffic to your website and landing page, as well as increase your conversions. You can get new patients without leaving your office.
Why do patients click PPC ads?
Patients click PPC ads when they are ready to act: comparing surgeons, checking costs or booking a consultation.
Is PPC worth the cost for a surgeon?
Usually, yes. Surgical cases are high value, so a few booked consultations can cover a month of ad spend. Track cost per booked consultation, not cost per click.
What can a surgeon expect from our PPC services?
Intellius Medical is a marketing agency for surgeons that provides PPC services. We are a reputable PPC agency with many years of active practice. We help surgical and medical practices grow their patient base.
We track every call and form back to the procedure and keyword, so you see what each consultation costs.
Our PPC and marketing experts are always ready to give their best to ensure that you get your desired results.
Should a Dallas surgeon run Google Ads or Meta ads?
Start with Google Search for patients ready to book. Add Meta ads for cosmetic procedures, where photos and education help patients decide.
