For Healthcare, Doctors & Medspas
100+ Healthcare Clients Served · 10+ Years in Healthcare Marketing · Dallas, TX
For Healthcare, Doctors & Medspas
PODIATRY MARKETING AGENCY
From 30 Branded Calls to 146 High-
Intent Patient Calls Per Month
Without a Single Ad
We helped a podiatrist with only 100 Google reviews dominate competitors with 500+ reviews in Dallas, Plano, and Prosper using our Invisible Patient Demand Strategy.
3,418%
USER GROWTH YOY
146
CALLS/MONTH (1 LOCATION)
800+
PAGE 1 KEYWORDS
94.5%
ORGANIC TRAFFIC
Most Podiatric Clinics Don't Have a Traffic Problem. They Have a Patient Intent Problem.
WHAT YOU'RE GETTING
Thousands of clicks from people searching for foot pain, nail infection, diabetic foot ulcer, and random blog content getting a lot of visitors.
WHAT YOU ACTUALLY NEED
Visitors who are in immediate pain, searching for treatment in your location, and ready to book an appointment today.
THE KEY INSIGHT
Patients with heel pain, diabetic wounds, foot ulcers, or nail infections are having immediate pain and they are ready to book. If you get 1,000 highly targeted visitors, you will be getting more than 300 patients walking inside your practice.
THE REAL PROBLEM
These patients are searching for a specific term for their pain in your location — not generic keywords like "foot doctor near me" or general topics that only get traffic to your blog.
The Invisible Patient Demand Strategy
WHAT OTHER AGENCIES DO
Pitch you "near me" keywords
Rank you for generic terms
Compete head-on with top clinics
Show you vanity metrics
VS
WHAT WE DO
Capture patients searching for their specific pain
Target your exact locations
Write content for people in your area
Show you actual patient calls
We don't compete with top clinics. We capture the target audience in the location our podiatrist is located, and we write content exclusively for the people in that location.
Case Study: Dr. Jeremy Graff - The Starting Point
THE PROBLEM
When we started with Dr. Jeremy Graff, he was getting around 30 calls a month from Google. He did get 100+ calls a month but all from people searching for "Jeremy Graff," "Dr. Graff foot surgeon," "Dr. Graff podiatrist," and other branded keywords. Nobody was searching for their pain or conditions to find this doctor.
COMPETITOR
Ashton Podiatry Associates
800+
Foot and Ankle Center of Dallas
500+
Dr. Yeargain Foot and Ankle
500+
Dallas Podiatry Works
500+
Dr. Graff (Our Client)
~100
THE CHALLENGE
How were we going to beat competitors with 500+ reviews using only 100 reviews? And how were we going to get visitors from people searching for conditions and treatments?
So we came up with a plan the Invisible Patient Demand Strategy for podiatrists. We decided to go all in with cornerstone content and Google My Business.
Our Strategy: Cornerstone Content Marketing for Podiatrists
We decided to do cornerstone content for conditions like heel pain, plantar fasciitis, diabetic foot ulcer, ingrown toenail, and more. Dr. Graff basically had no pages for any of these conditions.
📝
2,000+ Words Per Page
Not 300 or 500 word thin content. Deep, comprehensive pages covering everything a patient needs.
🏥
Every Condition Covered
Causes, symptoms, cost, risk factors, podiatric care, home treatment, when to see a doctor.
✍️
100% Human Written
No AI content. All pages written by humans with voice typing, focused on what real patients search for.
What We Cover in Every Cornerstone Page
EXAMPLE: DIABETIC FOOT ULCER
Importance of wound care, significance of blue/black feet for elderly, neuropathy, foot sores, loss of circulation, swelling of feet and ankles.
EXAMPLE: ANKLE SPRAIN
How ankle sprains occur, degrees of sprains, symptoms, prevention, treatment, recovery timeline, when to see a podiatrist.
Dedicated Landing Pages for Every Office Location
📍 Plano
📍 Dallas
📍 Prosper
📍 Allen
📍 Garland
📍 Frisco
📍 Coppell
📍 Mobile Clinic
All human written, no AI content. We built backlinks for each location page individually.
Hub Page: All Services Connected
Achilles Tendon
Ankle Pain
Ankle Sprain
Bunions
Corns
Diabetic Foot Ulcer
Flat Feet
Foot Pain
Ganglion Cyst
Heel Pain
Heel Spurs
HBOT
Ingrown Toenail
Neuropathy
Pediatric Foot Care
Plantar Fasciitis
Plantar Warts
Sports Medicine
Swollen Toe
Toenail Fungus
Foot Surgery
Limb Salvage
Each condition page has FAQ, home remedies, when to see a doctor, and links back to the parent service page creating a complete topic cluster.
Three Content Types That Dominate Search
🔍
Condition Content
Cornerstone content for every condition and treatment the practice offers.
🤔
Decisive Content
"Do I need a podiatrist?" "Who should I see a podiatrist in Dallas or Plano?"
⚠️
Fear-Based Content
"What happens if diabetic foot ulcer is untreated?" "What if foot infection is spreading?"
THE RESULT
These content types with 2,000+ words, proper interlinking, and topic cluster strategy helped us rank instantly. In three months, we were dominating against the biggest podiatric practices in Dallas clinics with 500+ reviews but with only 100 reviews.
The Results: 3,418% Traffic Growth
Google Analytics - December 2020
November monthly traffic was the highest since we started the marketing.
26,251
TOTAL USERS
26,092
NEW USERS
32,245
PAGEVIEWS
29,153
SESSIONS
BEFORE OUR STRATEGY
Users
746
New Users
715
Sessions
922
Time on Page
2 min
AFTER OUR STRATEGY
Users
26,251 (+3,418%)
New Users
26,092 (+3,549%)
Sessions
29,153 (+3,061%)
Time on Page
4 min
Top 10 Pages by Pageviews
#
PAGE
1
Extensor Tendonitis - Causes, Treatment, Recovery
8,117
2
Bone Spurs - Symptoms, Causes, Treatments
5,003
3
How to Correct Bunions Without Surgery
3,556
4
Swollen Toe Treatment
2,851
5
Poor Circulation in Feet - Causes, Diagnosis
2,439
6
Homepage
1,173
7
Wart Removals & Treatment
913
8
Podiatrist vs Orthopedist - Top Differences
823
9
Bump on Side of Foot
565
10
Hammertoe & Claw Toe Treatment
519
WHY THIS MATTERS
These cornerstone content pages were ranking nationally and driving more than 6,000 visitors a month. Though patients came from different states and cities, this kept us dominating our local cities.
Google My Business: 146 Calls From Plano Location Alone
Customer Actions - Plano Location (1 Month)
146
PHONE CALLS
136
DIRECTION REQUESTS
77
WEBSITE VISITS
359
TOTAL ACTIONS
HOW PATIENTS FOUND US
75% Discovery found via procedure and podiatrist keywords (3,270 searches). Only 20% searched for the Graff brand name.
OTHER LOCATIONS
Dallas, Prosper, and Richardson needed more reviews to rank in Google Maps. But we were ranking using content and SEO marketing.
94.5%
Traffic From Organic
800+
Page 1 Keywords
62%
iOS Mobile Users
Keyword Rankings: Position #1 for High-Intent Terms
KEYWORD
bone spurs treatment plano
#1
ankle pain plano
#1
cracked heels dallas
#1
foot ulcer dallas
#1
achilles heel treatment plano
#1
extensor tendonitis treatment plano
#1
hbot plano
#1
hbot prosper
#1
custom shoe inserts plano
#1
diabetic foot ulcer plano tx
#1
biofilm wound care dallas
#1
biofilm wound care plano
#1 & #2
bone spur plano
#1 Featured Snippet
bone spur dallas
#1 Featured Snippet
extensor tendonitis dallas
#1
swollen toe treatment plano
#1 & #2
hallux valgus dallas
#2
wound care prosper
#1 & #2
poor circulation feet plano tx
#1 & #2
plantar fasciitis dallas
#3
ankle surgery plano
#3–4
plantar fasciitis plano
#4
podiatrist dallas tx
#4–5
bunion dallas
#3 & #4
extensor tendonitis (nationwide)
#5
hammer claw toe treatment (nationwide)
#4
DOMINATING SEARCH + VIDEO
For "wound care prosper," DrGraff.com held both the top organic result and the video carousel. For "swollen toe treatment plano," we were dominating by two positions on the first page.
Top Keywords Patients Used to Find Dr. Graff
podiatrist
podiatrist near me
podiatrist plano
wound care
foot doctor
foot doctor near me
plantar fasciitis treatment
diabetic pedicure
pediatric podiatrist
wound care specialist
wound care clinic
foot and ankle doctor
foot and ankle surgeon near me
bunion treatment
custom orthotics
dallas podiatrist
ingrown toenail removal near me
nail fungus treatment
hyperbaric chamber
bunion surgery
ankle doctor
chiropodist near me
foot care near me
urgent care
Top 15 Cities Driving Traffic
Dallas
665 (2.49%)
Chicago
411 (1.54%)
London
292 (1.09%)
Columbus
265 (0.99%)
Sydney
218 (0.81%)
San Francisco
177 (0.66%)
Seattle
163 (0.61%)
New York
598 (2.24%)
Atlanta
294 (1.10%)
Houston
278 (1.04%)
Los Angeles
259 (0.97%)
Washington
202 (0.76%)
Plano
169 (0.63%)
Melbourne
160 (0.60%)
Link Building for Podiatrist Marketing
WHAT WE DIDN'T DO
Bulk directory submissions
100+ site blasts using software
Bought backlinks from scammy sites
Blog comment spam
1990s link building tactics
VS
WHAT WE ACTUALLY DID
Focused on Google My Business only
Human-written Quora answers with backlinks
Medium articles that got claps
Pinterest infographics that got pins
LinkedIn Pulse with relevant backlinks
Google My Business Transformation
BEFORE
Category
Medical Clinic
Services Listed
5 items
Posts Per Month
0–1
Locations Updated
1 of 5
AFTER OUR STRATEGY
Category
Podiatrist
Services Listed
40+ conditions
Posts Per Week
3+
Locations Updated
All 5
LINK BUILDING THAT WORKS
We used voice typing to write human content on Quora no AI bulk paragraphs. Our answers got upvotes, Medium articles got claps, Pinterest infographics got pins. These social signals told Google this content is good. We focused only on providing value and linking to relevant information.
Our Complete Podiatry Marketing Playbook
1
Competitor Analysis
Find what keywords competitors rank for. Review their reviews count, backlinks, top pages, domain authority, and determine if it's possible to rank without gaining more reviews.
2
Google My Business Domination
Change category to "podiatrist." List 40+ conditions with symptoms. Post minimum 2–3 times per week on every location to generate momentum.
3
Cornerstone Content (2,000–3,000+ Words)
Launch 10–15 pages per month. All human written, focused on what patients need. Cover causes, symptoms, cost, treatment, home remedies, and when to see a doctor.
4
Topic Cluster Strategy
Find what keywords competitors rank for. Review their reviews count, backlinks, top pages, domain authority, and determine if it's possible to rank without gaining more reviews.
5
Location Landing Pages
Dedicated pages for every office — all human written, no AI. Build backlinks for each location page individually.
6
Educational Link Building Only
Quora answers with upvotes, Medium articles with claps, Pinterest infographics with pins, LinkedIn Pulse posts. No paid links, no spam.
7
Optimize for Voice Search & AI
Optimize for question-based search "Who is the best podiatrist in Dallas?" We focus on content that answers these questions directly.
Why Most Podiatry Marketing Agencies Fail You
💸
They Sell Packages
SEO, social, PPC charging separately. You pay for three channels, none produce revenue.
📊
Vanity Metrics
They focus on delivering service, not on whether the service is actually bringing you patients.
🤖
AI Content
Thin, duplicate content providing zero patient value. Google pushes you down instead of up.
HOW WE'RE DIFFERENT
We study your market, competitors, and current performance. Whatever channel drives revenue fastest that's where we start. We figure out what works for you, not what's easiest for us to sell.