For Healthcare, Doctors & Medspas
MEDSPA SEO CASE STUDY
Medspa SEO Case Study: How a Texas Hormone Clinic Took 2.5M Google Impressions in 6 Months
Sculpted MD could not win the "medspa near me" review war as the new clinic in town. So we skipped it. We ranked treatment content nationally and built Texas city by city. Every number below is from the client's own Google Search Console.
Sculpted MD • HRT, TRT, Peptides, Weight Loss • 11 Texas cities • TX, CO, AZ, OK, NV, FL
2.5M
Search impressions in
6 months
20,999
Clicks from Google, Jan to Jul 2026
230
Non-brand keywords in Google's top 3
68%
Of clicks are non-brand searches
THE CHALLENGE
The Texas Medspa SEO Problem: New Locations, Zero Visibility
Sculpted MD runs HRT, TRT, peptide, and medical weight loss clinics across six states. When new Texas locations opened, competitors in every city already had 50 to 500+ Google reviews and years of map-pack history. A new clinic cannot win that fight on reviews.
The one instruction from the owner: lead with HRT. Lowest cost, highest retention, patients who stay for years. So we built the entire medspa SEO program around reaching hormone patients before they ever type a city name.
THE CHALLENGE
Our Medspa SEO Strategy: Rank for the Problem, Not the Postcode
A patient searching "peptides for acne" or "how to taper off TRT" is not searching a city. They are searching a problem, and there are far more of them in every state than people typing a town name. Answer that problem better than anyone on the internet and you rank nationally, with zero reviews. That authority then lifts every local Texas page underneath it.
The bet in one line: the brand name gets you patients who already know you. Content gets you everyone who doesn't. There are a hundred times more of them.
RESULTS: CONTENT
Medspa SEO Results: 5 Pages, 12,000+ Clicks
65% of all clicks on the domain come from treatment content, not the homepage or brand name. The workhorses:
6.2
CONTENT PAGE
CLICK (6 MO)
IMPRESSIONS
POSITIONS
Peptides for acne
5,383
179,177
3.5
Safely stopping TRT
2,983
163,063
6.2
Testosterone + peptides together
1,752
214,154
6.5
Phentermine diet plan
1,148
45,978
5.0
Peptides for muscle growth
810
537,199
1.0
RESULTS: RANKINGS
Medspa Keyword Rankings: 24 Non-Brand Terms in Google's Top 3
No brand terms in these tables. Every keyword below is a patient who had never heard of the clinic.
CONTENT PAGE
POSITION
what peptide is good for acne
1.5
peptide injections for acne
1.5
peptides for hormonal acne
1.7
what peptides help with acne
1.8
can peptides help with acne
1.8
is there a peptide for acne
1.8
best injectable peptide for acne
1.9
are there peptides for acne
1.9
best peptide for acne
1.9
do peptides help with acne
2.0
acne peptide injection
2.0
peptides to clear acne
2.0
CONTENT PAGE
POSITION
topical peptides for acne
2.1
peptides that help with acne
2.1
can you take peptides with testosterone
2.1
how to wean off testosterone
2.3
peptide for acne
2.4
acne peptides
2.5
peptides for acne
2.7
how to cycle off testosterone
2.8
injectable peptides for acne
2.8
acne peptide
2.9
how to taper off testosterone
2.9
how to taper off trt
3.0
Why 108 top-3 rankings beat one #1 screenshot: ranking first for one keyword is luck. Ranking top-3 for 108 phrasings of the same intent means Google decided this page is the answer. That holds through algorithm updates.
RESULTS: KEYWORD CLUSTERS
Keyword Clusters a Texas Medspa Can Own
Google Search Console tracks 999 queries for this domain. Here is how they group, and how much of each cluster sits in the top 3:
Peptides (all)
Queries tracked
456
In top 3
154
Clicks
3,859
Peptides for acne
Queries tracked
151
In top 3
108
Avg position
2.8
HRT + TRT
Queries tracked
253
In top 3
46
Clicks
828
TRT tapering
Queries tracked
43
In top 3
9
Clicks
319
Phentermine
Queries tracked
74
In top 3
13
Avg position
427
Muscle growth
Queries tracked
96
In top 3
7
Clicks
427
Patients ask questions. We own the answers: 219 of the tracked queries are question searches ("is there a peptide for acne", "how to wean off testosterone"). 93 of them rank at position 3.5 or better. That is the People Also Ask box, owned.
RESULTS: TEXAS LOCAL SEO
Texas Local SEO Results, City by City
Texas is the market we manage end to end: 2,415 clicks and 248,713 impressions across 11 city pages. Two cities were built from absolute zero.
ANNA, TX. BUILT FROM ZERO
311 Clicks
No pages, no rankings, no history. Now page one at position 4.6, outperforming cities ten times its size.
ROCKWALL, TX. BUILT FROM ZERO
106 Clicks
Same playbook, same standing start, following the exact curve Anna already ran.
San Antonio
459
Clicks
65K
Impressions
#7.0
McKinney
454
Clicks
31K
Impressions
#12.6
big base, still climbing
Plano
321
Clicks
34K
Impressions
#20.1
Anna
311
Clicks
2.9K
Impressions
#4.6
built from 0, now page one
Frisco
231
Clicks
50K
Impressions
#24.2
biggest untapped base
Richardson
218
Clicks
16K
Impressions
#9.8
Houston
179
Clicks
28K
Impressions
#4.1
page one in a huge metro
Dallas Oak Lawn
97
Clicks
5.4K
Impressions
#6.5
The clicks are the floor, not the ceiling. McKinney (31K impressions at #12.6), Frisco (50K at #24.2) and Plano (34K at #20.1) are patients already seeing Sculpted MD without clicking yet. Every position gained converts a slice of that banked demand. Anna proves the curve those pages are on.
RESULTS: WHERE PATIENTS SEARCH
78% of Medspa Patients Find Us on Mobile
78%
Of clicks come from mobile (16,359 clicks)
7.7
Average Google position on mobile, where patients actually search
1.2%
Mobile CTR, 3x higher than desktop
Mobile is where booking decisions happen. The pages are built and measured mobile-first, which is why the mobile position (7.7) runs three times stronger than desktop (23.1).
WHAT'S NEXT
The Medspa SEO Upside Still on the Table
1
115,000+ banked impressions in Frisco, McKinney and Plano
All three rank below the top five. As they mature into the top 3, the same move Anna made, impressions convert to booked patients.
2
Clusters barely touched
Acne is 108 top-3 rankings from one article. HRT (253 queries), phentermine (74) and muscle growth (96) have the same depth waiting.
3
A repeatable from-zero city template
Anna and Rockwall prove a new Texas city reaches page one from a standing start. Every future location plugs into the same playbook.
THE PLAYBOOK
The Texas Medspa SEO Playbook We'd Run for You
1
Target the problem, not the postcode
Map the treatments and questions patients search before they pick a clinic. That is where volume and low competition both live.
2
Write answers a doctor would sign off on
Deep, human content. Google and patients can both tell the difference from thin AI filler.
3
Rank nationally, funnel locally
National authority lifts the whole domain, then every Texas city page catches the local intent it sends.
4
Lead with the stickiest service
For this client it's HRT: lowest cost, highest retention. The content calendar follows margin, not vanity keywords.
5
Measure in Search Console monthly
Real clicks, real positions, from the client's own account. No vanity metrics.
FAQ
Medspa SEO Case Study: Common Questions
How long does medspa SEO take to show results in Texas?
New city pages in this case study reached page one in under six months. Anna, TX went from zero to position 4.6. Treatment content hit the top 3 in the same window.
Can a new medspa outrank competitors with 500+ Google reviews?
Yes, by skipping the map-pack review war and ranking treatment content in organic results. This clinic holds 230+ non-brand keywords in Google's top 3 without competing on review count.
What keywords should a Texas medspa target first?
Treatment and condition keywords patients search before choosing a clinic: peptide, HRT, TRT and weight loss questions. More volume, less competition than city keywords.
Is this medspa SEO data verified?
Every number comes directly from the client's Google Search Console account, Jan 8 to Jul 7, 2026.
WHO WE WORK WITH
We Stay Focused on Healthcare
So we can deliver the best results possible instead of trying to serve every industry.
Medspas
Doctors
Pain Management
Dermatologists
Surgeons
YOUR PRACTICE, NEXT
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