INTELLIUS MEDICAL · CLIENT CASE STUDY
His previous agency charged $4,000/mo and delivered less than 20 calls
A Cardiologist in Waco
Was Invisible on Google.
We took Dr. Philip Myatt from less than 20 calls a month to 300–400 calls a month. For half the price. With zero ads. Here's the complete playbook.
THE TRANSFORMATION
Before Intellius vs. After Intellius
✕ PREVIOUS AGENCY
$4,000+/month
< 20 calls/month
Ugly GoDaddy HTML website
No content strategy
No Google My Business
100% referral dependent
✓ INTELLIUS MEDICAL
$2,000/month
300–400 calls/month
WordPress site + $50 theme
152 pages of cornerstone content
GMB updated twice/week
225,711 Google impressions
HOW IT STARTED
$4,000 a Month. Less Than 20 Calls. An Ugly GoDaddy Website.
When we started with them, we had a call with Philip Myatt. He was working with another marketing agency, probably paying around $4,000 a month or more. They didn't get more than 20 calls a month.
Almost all of their calls were word of mouth, walk-in clients, or referrals from other doctors — primary care and emergency doctors. The marketing agency was delivering nothing.
They had an ugly website from GoDaddy or something a basic HTML page. We moved them to WordPress. We purchased a small theme for $50, which is easy and quick to set up. We asked them to do a photo shoot a locally hired photographer cost them about $1,500.
$50
WordPress Theme
$1,500
Photo Shoot
$2,000
Monthly Retainer
From the beginning, their request was not "I want so many patients." The doctor was already a little busy. He just wanted to get things done the right way. So we had to help him get patients the right way using our local SEO strategies.
STEP 1: THE DECISION
Cardiology or Wound Care? We Said Both.
They asked us should we focus only on wound care, or cardiologist, or how? They were totally confused about doing both in marketing. We said, let's do both. Because Waco is not that difficult for us to rank.
If we wrote three pieces of content about cardiology, we also wrote about wound care. We talk about cardiologist, we also talk about wound care doctor. That's how we started getting calls for both.
❤️ CARDIOLOGY PAGES
Swollen Feet After Pacemaker
28,233 imp · 925 clk
Holter Monitor Restrictions
28,802 imp · 42 clk
Calcium Score Test
~5,200 imp · 38 clk
PET CT Cardiac Stress Test
9,294 imp · 20 clk
Structural Heart Disease
5,609 imp · ~15 clk
Heart Ablation Recovery
~3,800 imp · ~12 clk
~850+ patient calls from cardiology
🩹 WOUND CARE PAGES
Diabetic Foot Ulcer / TCC
16,265 imp · 140 clk
Types of Wound Debridement
13,862 imp · 15 clk
Pressure Wound Treatment
~4,100 imp · ~18 clk
Skin Graft Types
~3,500 imp · ~12 clk
Wound Dressing Benefits
~2,800 imp · ~10 clk
Inflammatory Ulcer Treatment
~2,200 imp · ~8 clk
~690+ patient calls from wound care
STEP 2: THE CONTENT STRATEGY
We Didn't Focus on Title Tags. We Focused on What Users Want.
This is not about optimizing your title tag, meta description, and all the basic things. This is about how we found the gap in the market. We wrote cornerstone content for ranking nationwide the skyscraper technique, mega guides.
HOW WE STRUCTURE EVERY ARTICLE
1
Find the Patient's Question
What are they typing into Google at 2 AM? → "swollen feet after pacemaker implant"
2
Answer EVERYTHING About It
What causes it. Medications. Home remedies. Diet tips. Exercise tips. FAQ. When to see a doctor. 2,000–3,000 words.
3
Optimize for Voice Search
"What medications should I use for swelling after pacemaker surgery?" "How to bring down the swelling?"
4
Local Doctor as the Answer
"Who is the best cardiologist for pacemaker implantation in Waco, Texas?" → Dr. Myatt.
Result: One Article = 28,233 Impressions + 925 Clicks
Google ranks it nationwide because the content is so good. Local patients find the doctor through it.
"We didn't write 500-word pages. We didn't focus on what kind of title tag we should give. We focused only on what a user will want. We focused on that alone."
— This one strategy alone got us to 225,711 impressions
THE GROWTH
195 Impressions/Day → 1,622 Impressions/Day
8x growth in 16 months — all organic, zero ad spend, $2,000/month
From 195 impressions a day to 1,622. From 20 calls to 300+. For $2,000 a month.
STEP 3: GOOGLE MY BUSINESS
Twice a Week. Every Week. Even With Less Than 30 Reviews.
Every week we update twice with the questions users are searching:
"Is your heart sending warning signals?"
"Need a total contact cast?"
"Best cardiologist in Waco?"
"Nuclear cardiology test Waco"
"Expert limb salvage surgery"
"How to detect heart blockage early"
"Wound dressing in Waco"
Even though they have only less than 30 reviews they are so busy that they can't even do anything about it. And still, Google shows them above competitors because of content relevancy.
1,540
Calls from Maps
648
Direction Requests
15,690
Profile Views
7,424
Search Appearances
STEP 4: LINK BUILDING
Simple. Quora. Medium. Pinterest. That's It.
We use a simple format Quora, Medium, Pinterest, and a few other legitimate websites where we can provide value using the content we already wrote on the website. We take one content, create a supporting piece, publish it on Medium.com, give one or two backlinks. That's our pretty much simple link building strategy.
REAL EXAMPLES WE BUILT
Q
Quora: Waco Heart & Vascular Profile
Answering cardiology questions → links back to wacohv.com
quora.com/profile/Waco-Heart-Vascular
Q
Quora: Wound Debridement in Waco, TX
Supporting article → backlink to wound debridement page
quora.com/.../Wound-Debridement-Types-and-Treatment
M
Medium: Cardiology & Heart Health Articles
Educational content → 1-2 backlinks to wacohv.com service pages
P
Pinterest: Heart Health Infographics
Visual pins → driving referral traffic to blog content
"We don't want 100,000 visitors. We want 1,000 visitors that actually make sense and actually convert."
Highly targeted, location-based visitors — not nationwide 100,000 visitors who will never fly to Waco, Texas to get some small test done.
THE BOTTOM LINE
$2,000/Month. 300+ Calls. No Ads. No Lock-In.
Dr. Myatt's previous agency charged $4,000 a month and delivered less than 20 calls. We charged $2,000 a month and delivered 300 to 400 calls a month. We carefully chose the keywords we want to rank for, either nationwide or local. We focused on things that matter to the patients.
This is real data taken directly from Google Search Console. Not exaggerated. Pure data.
$6.50
Cost per patient call
$2,000 ÷ 300+ calls
$200+
Typical Google Ads cost per call
For cardiology keywords
MORE PROOF
We've Done This Across Every Specialty
MEDSPA
RenewMe MedSpa
Los Angeles, CA
$0 → $1M/yr
Acquired at 10x
PAIN MSNAGEMENT
Rozier MD
Mansfield, TX
0 → 200+ calls/mo
7.3M impressions
WOUND CARE
SW Wound Care
Lubbock, TX
914K impressions
1,260 calls from Maps
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