For Healthcare, Doctors & Medspas
100+ Healthcare Clients Served · 10+ Years in Healthcare Marketing · Dallas, TX
For Healthcare, Doctors & Medspas
MEDSPA SEO CASE STUDY
How to Get 50+ Patient Calls a
Month for Your Medspa Using
Local SEO Alone
Real case study: how we helped a medspa in Wylie/Plano, Texas go from invisible on Google to ranking #1 for 20+ procedures delivering 50-60 calls a month from organic search alone. With real Search Console data, strategy breakdown, and results.
350
× Impression Growth
60+
Calls / Month
20+
Page 1 Rankings
1,000+
Ranking Queries
31
New Pages Built
If You Want to Grow Your Medspa Using Local SEO, You Are at the Right Place
If you want to grow your medspa using local SEO techniques only, you are at the right place. I am going to teach you how to do SEO for your medspa with an example of a medspa named Healthy By Hillary. We will show you how we took them from nowhere to be found to being found by a lot of clients delivering more than 50 calls a month just from Google My Business alone, and getting more than 20 contact form messages from the website.
Last December 2024, their impressions were 85 per month. We have grown their impressions to 29,593 by February 2026. That is a 350x increase. Their monthly clicks were 15 a month. At peak, their clicks reached 269 a month an 18x increase. They are ranking for more than 1,000 queries, and almost 70-80% of them are location-based searches. All of their procedures 20 plus are ranking on page 1, positions 1 to 5.
💡 The key insight: Instead of fighting competitors with 500+ Google reviews for "medspa near me," we ranked for every individual service and procedure with geo-targeted content. Higher intent, lower competition, better patients.
The Challenge: A Clean Website with Zero Visibility
When Healthy By Hillary came to us, we did competitor research and analysis of their own website. The website was clean, but nothing was built out. There were a lot of issues with their hosting, and people were hacking their website through SQL injection and uploading malicious files. We deployed firewalls and pretty much made it very difficult for anyone to hack or upload anything malicious.
Then we started analyzing their competitors. Most of their competitors had 100 to 300 reviews. The top competitor had over 500 reviews. Since Healthy By Hillary did not have more than 10 reviews, and it would be difficult to get 50 plus reviews right away, we could not beat them on Google My Business through reviews alone.
⚠️ The review gap was massive. Competitors had 100-500+ reviews. Healthy By Hillary had fewer than 10. Fighting for "medspa near me" on Google Maps was not going to work at least not yet.
So we decided to go after content first. We started writing content for each and every service they provide. We literally wrote content for almost everything peptides before and after, copper peptides, IV therapy, semaglutide, sermorelin, and more. We built 31 brand new pages that did not exist before, and optimized dozens more.
Our Strategy: Services Over Reviews
Our strategy is simple. We create content first based on what they provide. Then we build service pages with tons of content cornerstone-type content for every treatment with
geo-modifying keywords like Wylie, Plano, and Texas. We write LinkedIn articles for backlink signals. And we optimize Google My Business by posting two to three times a week with optimized images and content.
1
Cornerstone Service Pages (1,500+ Words Each)
Healthy By Hillary provides hormone replacement therapy, BHRT (bioidentical hormone replacement therapy), weight loss, medical weight loss, semaglutide, tirzepatide, and aesthetics including Dysport injections, Xeomin injections, and more.
When we wrote the Xeomin page, we wrote 1,500 words covering the whole concept of Xeomin injection: what is Xeomin, how does it work, benefits, what are the areas we can treat, what to expect, cost, and FAQ questions optimized for voice search. Same approach with semaglutide, tirzepatide, peptide therapy, hormone pellets, IV therapy, and every other service.
2
Question-Based and Symptom Content
We were not only trying to rank for their services we were ranking for question-based content like "trouble losing weight, here is what you need to do in Plano," medical weight loss diet, how to calculate your BMI, hormone therapy for depression, peptide therapy, menopause and mental health with HRT.
We covered signs of hormonal imbalance in depth: mood swings, stubborn weight gain, hair loss, skin issues, sleep struggles, sex and reproductive issues like infertility, low libido, and vaginal dryness. We covered hidden dangers of hormonal imbalance like metabolic complications, brittle bones, and heart health hazards. Then we explained how hormonal imbalances are diagnosed through blood tests, thyroid panels, sex hormones, cortisol levels, and DUTCH testing and how hormone replacement therapy restores balance.
We were also ranking for comparison keywords like switching from Ozempic to tirzepatide, tirzepatide benefits, semaglutide versus tirzepatide which is right for you. All these keywords helped them grow a lot and beat out everyone in the location.
3
Multi-Platform Backlinking
We built backlinks from Medium, LinkedIn, Quora answering, and a few more link building sites. We even used Pinterest to add before-and-after images and link back to the website. We posted on Google My Business two to three times a week with optimized keywords and images.
4
Speed and Mobile Optimization
We optimized the whole website for faster loading times able to load within two to three seconds. When mobile users come to the website, it loads right away instead of waiting five or six seconds, which is how most competitor medspa websites load because they are not optimized for mobile users. Our faster mobile-optimized pages helped a lot 66% of all traffic comes from mobile devices.
Traffic by Device (Last 6 Months - Google Search Console)
📱 Mobile : 784 clicks (66%) · 64,733 impressions
💻 Desktop : 385 clicks (33%) · 34,687 impressions
📟 Tablet : 9 clicks (1%) · 1,121 impressions
5
Local Over National
Initially, our copper peptide content ranked nationally. If you Googled "copper peptide before and after," Healthy By Hillary was ranking on page one nationwide sometimes beating Healthline or even National Institutes of Health websites. But ranking nationally was bringing very low-quality leads. So we added location-based keywords to the title tags and content. We stopped chasing nationwide rankings and started seeing more clients from Plano, Wylie, Texas, and surrounding areas.
6
Google Business Profile Optimization
Google My Business impressions were around 3,500 when they started with us in December 2024. Now they are getting around 30,000 impressions on Google Maps alone. We post two to three times a week on GBP with optimized content, location keywords, and high-quality images of treatments and the clinic.
📊 GBP Growth: 13,900 impressions (Dec '25) → 22,500 (Jan '26) → 29,700 (Feb '26). That is a 114% increase in just 3 months with fewer than 10 reviews.
The Results: Real Google Search Console Data
Monthly Growth Trajectory
Here is the month-by-month growth from actual Google Search Console data:
Monthly Organic Performance — Google Search Console
Impressions
Clicks
December 2024: 85 impressions, 15 clicks - the starting point. Virtually invisible.
January 2025: 528 impressions, 105 clicks - content starts indexing. 521% month-over-month jump.
July 2025: 4,854 impressions, 140 clicks - pages start hitting page 1. Impressions explode 181% in one month.
August 2025: 5,625 impressions, 223 clicks - best click month so far. Content gaining authority.
December 2025: 13,474 impressions, 152 clicks - copper peptides before-and-after page goes viral.
January 2026: 24,489 impressions, 269 clicks - highest click month ever. 82% month-over-month growth.
February 2026: 29,593 impressions, 255 clicks - new all-time high for impressions. 349x from day one.
Before and After: The Transformation
BEFORE
85
Impressions/month · Dec 2024
AFTER
29,593
Impressions/month · Feb 2026
Revenue impact: 50-60 calls/month from Google · 20+ website contact forms · all organic, no paid ads
BEFORE
0
Pages built for SEO
AFTER
31
New pages · 1,500+ words each
Content: 119 total indexed pages · 1,000+ ranking queries · 70-80% location-based searches
Top Performing Pages from Google Search Console
These are the top pages by impressions over the last 6 months all pages we either created from scratch or completely rebuilt with 1,500+ word cornerstone content:
Top Performing Pages (6 Months - Google Search Console)
🏆 Copper Peptides Before & After - 170 clicks · 29,487 impressions · NEW page
📊 Copper Peptides for Skin - 53 clicks · 24,938 impressions · +1,141% growth
📊 Sermorelin Peptide vs HGH - 10 clicks · 14,823 impressions · +283% growth
📊 Sermorelin vs HGH Comparison - 10 clicks · 14,195 impressions · NEW page
📊 Peptide Therapy Plano/Wylie - 13 clicks · 3,167 impressions · +350% growth
📊 IV Therapy Wylie/Plano - 17 clicks · 1,913 impressions · +2,557% growth
📊 Medical Weight Loss - 6 clicks · 1,855 impressions · +942% growth
📊 Hormone Pellet Therapy for Women - 13 clicks · 1,219 impressions · NEW page
One single page "Copper Peptides Before and After" earned 170 clicks and 29,487 impressions in just 6 months. That is a brand new page we created from scratch that now drives more traffic than most medspa websites get in total.
Keyword Categories We Dominate
We do not just rank for a handful of keywords. We built entire topic clusters that dominate search results across every service category:
340
PEPTIDE QUERIES
11,209 impressions
321
COPPER PEPTIDES
9,519 impressions
202
SERMORELIN
8,771 impressions
172
HORMONE/HRT
759 impressions
67
TIRZEPATIDE
1,513 impressions
74
WEIGHT LOSS
697 impressions
31
XEOMIN/DYSPORT
709 impressions
30
SEMAGLUTIDE
494 impressions
21
IV THERAPY
307 impressions
Page 1 Rankings - 20+ Keywords Confirmed
Every service page we built now ranks on Google's first page for its target keyword. Most of these are position 1 verified with screenshot proof included in our monthly SEO reports.
KEYWORD
POSITION
STATUS
peptide therapy plano tx
#1
Top 3
sermorelin plano tx
#1
Top 3
copper peptides plano tx
#1
Top 3
weight loss wylie tx
#1
Top 3
tirzepatide plano tx
#1
Top 3
hormone pellet therapy wylie tx
#1
Top 3
xeomin wylie tx
#1
Top 3
dysport wylie tx
#1
Top 3
weight loss clinic wylie tx
#1
Top 3
sermorelin wylie tx
#1
Top 3
fillers wylie tx
#1
Top 3
iv therapy wylie tx
#1
Top 3
testosterone therapy wylie tx
#1
Top 3
hormone therapy wylie tx
#1
Top 3
semaglutide wylie tx
#1
Top 3
facial fillers wylie tx
#1
Top 3
low t treatment wylie
#1
Top 3
peptide injections wylie tx
#1
Top 3
copper peptide serum plano tx
#1
Top 3
skin peptides wylie
#1
Top 3
Biggest Keyword Position Improvements
Some of our most impressive ranking jumps came from pages that went from completely invisible to page 1:
Position Improvements (Last 6 Months)
🚀 "do copper peptides work" - Position 96 → Position 4 (92 spots gained)
🚀 "sermorelin results" - Position 81 → Position 9 (72 spots gained)
🚀 "is sermorelin safe" - Position 59 → Position 4 (55 spots gained)
🚀 "sermorelin risks" - Position 62 → Position 14 (48 spots gained)
🚀 "copper peptides before after" - Position 50 → Position 5 (45 spots gained)
🚀 "iv therapy plano" - Position 54 → Position 24 (30 spots gained)
Google Business Profile: 3 Months of Growth
Google Business Profile : Monthly Performance
13.9K
DEC 2025
189 interactions · 45 calls
22.5K
JAN 2026
201 interactions · 44 calls
29.7K
FEB 2026
145 interactions · 33 calls
The Big Lesson: You Do Not Need 500 Reviews to Dominate Local Search
Most medspa SEO agencies will tell you to collect more reviews. And yes, reviews matter for Google Maps. But Healthy By Hillary proves there is another path one that works even when you are the new practice in town with under 10 reviews.
There are medspas in the area with more than a hundred reviews. The top competitor had 500 plus reviews. Even though they were outranking us on Google Maps, we chose the opposite approach. Instead of chasing "medspa near me" or "medspa Wylie, Texas" which pits you directly against review-heavy competitors we ranked for their services and procedures. We ranked them for specific treatments so they could get clients for those services. Instead of fighting with 500-review competitors, we opted for service-and-procedure-specific content, symptoms, and condition-based treatment pages.
They are still not ranking highly on Google Maps because they do not have a lot of reviews. But using Google SERP results alone, we got them the rankings they needed. Content beat reviews. As soon as we wrote content, we started ranking for pages we did not promote much, like IV therapy. We went from 10 calls a month to over 100 calls for IV therapy alone even though we were not trying very hard on that page. Cumulatively, across all content posted for Healthy By Hillary, we were getting anywhere from 50 to 60 calls a month, depending on the month and season.
✅ The bottom line: Content beat reviews. 50-60 calls a month, 20+ contact form submissions, patients booking specific procedures all from organic search. No paid ads. No shortcuts. Just deep, authoritative content for every service page, optimized for the locations that matter.
Who We Work With
We stay focused and lean so we can deliver the best results possible instead of trying to serve every industry.
Medspas
Doctors
Pain Management
Dermatologists
Surgeons
Get Your Free Medspa SEO Audit
Submit your site and we will audit your website, Google My Business, backlink profile, and competition with real data, real competitor analysis, and a real action plan.