INTELLIUS MEDICAL · CLIENT CASE STUDY
A Wound Care Center
Nobody Could Find
on Google.
How we turned Southwest Regional Wound Care Center in Lubbock, Texas into a practice that Google shows nearly one million times a year - generating 1,260 patient calls from Maps alone.
THE PRACTICE
Southwest Regional Wound Care Center
Dr. Joseph Wolcott runs one of the most specialized wound care practices in West Texas. Hyperbaric oxygen therapy. Bioengineered skin grafts. Varithena vein treatments. Lymphedema therapy. Advanced wound debridement. Services that save limbs and change lives.
The problem wasn't the medicine. The problem was that when someone in Lubbock searched "wound care near me" — Dr. Wolcott's practice was invisible.
Does This Sound Like Your Practice?
You have great services but patients can't find you on Google
You've paid an agency $3,000–$5,000/month and have nothing to show for it
Your website has 5–10 pages with generic 300-word content
You're 100% dependent on referrals for new patients
Competitors with worse care show up above you in search results
You're spending money on Facebook ads for services patients search on Google
That was Dr. Wolcott 16 months ago. Today, Google shows his practice 914,768 times and 1,260 patients called directly from Google Maps.
THE GROWTH
34,000 → 101,000 Impressions Per Month
3x growth in 10 months — all organic, zero ad spend
We did this for a wound care center in Lubbock, Texas. Imagine what we can do for your practice.
WHAT WE BUILT
438 Pages. Every Condition. Every Treatment. Every Question.
We didn't write 10 blog posts and call it a day. We built a page for every single condition Dr. Wolcott treats, every treatment he offers, and every question a patient in West Texas might type into Google at 2 AM when they're worried about a wound that won't heal.
Each page is 1,000 to 2,000 words of real medical content. Not AI filler. Content that answers the question, builds trust, and puts a "Call Now" button where it needs to be.
CONTENT THAT DOMINATES
Pages Google Shows Over 10,000 Times Each
Veins Popping Out - Causes & Fixes
96 patient clicks
116K
impressions
Varithena Vein Treatment
250 patient clicks
68K
impressions
Wound Debridement
76 patient clicks
61K
impressions
Bulging Veins on Feet
29 patient clicks
61K
impressions
Double Crush Syndrome Guide
108 patient clicks
40K
impressions
Wound Culture Test & Biopsy
47 patient clicks
41K
impressions
Diabetic Foot Ulcer Guide
12 patient clicks
25K
impressions
Compression Therapy Benefits
27 patient clicks
23K
impressions
One page about "veins popping out" was shown 115,676 times. One page about varithena got 250 patient clicks. These are people actively searching for help — and finding Dr. Wolcott.
How many conditions does YOUR practice treat that don't have a page?
GOOGLE MAPS
1,260 Patient Calls. 533 People Driving to the Clinic.
When someone in Lubbock searches "wound care near me" — Dr. Wolcott shows up. When they search his name, his competitors' names, or "clinic for wounds that won't heal" — he shows up.
1,260
Calls
from Google Maps
533
Directions
drove to clinic
5,515
Profile Views
viewed the practice
68%
Mobile
searching on phone
1,260 calls from Google Maps alone. How many calls is YOUR profile generating?
WHAT PATIENTS SEARCH
The Searches That Lead Patients to This Practice
01 "wound care lubbock"
#1-4
02 "wound care"
#1-3
03 "dr wolcott wound care"
#1-2
04 "wound care lubbock tx"
#1-4
05 "wound care center lubbock"
#1-4
06 "hyperbaric oxygen therapy lubbock"
#1
07 "varicose vein treatment lubbock"
#1-6
08 "clinic for wounds that won't heal"
#1
MORE PROOF
This Isn't the Only Practice We've Transformed
MEDSPA
RenewMe MedSpa
Los Angeles, CA
$0 → $1M/yr
Acquired at 10x
PAIN MANAGEMENT
Rozier MD
Mansfield, TX
0 → 200+ calls/mo
7.3M impressions
GASTROENTEROLOGY
GI Practice
Dallas, TX
Largest in region
Physician referral domination
How Many Patients Is
Your Practice Losing to Google?
We'll audit your website, your Google Maps, your competitors, and your content — and tell you exactly where you're losing patients. If we don't find at least 10 growth opportunities, we'll tell you not to hire us.