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Doctor Marketing: Why It Matters & Key Strategies for Growth

Updated: Sep 22, 2023

What is doctor marketing?

Doctor marketing is a process by which medical professionals use promotional and marketing techniques to attract patients and grow their practices. This can include everything from creating an attractive website to using social media to reach potential patients.

Doctor marketing
Doctor marketing

In order to be successful, doctor marketing must be strategic and tailored to the unique needs of the medical practice. According to a recent healthcare study, the vast majority of Americans (94%) use the internet to research medical conditions and questions.

Of those who use the internet for health-related searches, an overwhelming majority (86%) report feeling confident in the reliability of the information they find.

Why is marketing important to a doctor?

Marketing plays an important role in the success of any medical practice. It helps to build awareness of the practice, attract new patients, and retain existing patients. Marketing can also help to increase referrals from other physicians. An effective marketing plan will help a doctor to better understand their target market and develop strategies to reach them. Marketing can also help a practice to stand out from the competition and differentiate itself.

About 77% of people use search engines to start their patient journey. Regardless of the overall route taken by the user in that journey, search engines are highly involved.

Doctor Marketing strategies

There are a number of doctor marketing strategies that doctor can use to grow their practices. Here are a few ideas to get you started

Social Media Management

As a doctor, you know that social media can be a powerful tool to reach new patients and grow your practice. But with so many platforms and options, it can be tough to know where to start. Here are some tips for using social media to market your practice:

  • Start with the basics. Make sure your practice has a presence on major social media platforms, including Facebook, Twitter, and LinkedIn.

  • Use social media to share your expert knowledge.

  • Post articles, blog posts, and infographics that showcase your expertise.

  • Use social media to connect with potential patients.

  • Use hashtags, search keywords, and other tools to connect with people who may be interested in your services.

Nearly 90% of older users accessed social media to share and find health information in 2015. Those aged 18-24 are twice as likely as those 45-54 years old to use social media to discuss health issues.  Facebook is the most utilized platform with 97% of respondents using it.

Website Development

About 60 percent of visitors click through and visit a website that provides relevant healthcare information. It is important to maintain an up-to-date and authoritative website. As a doctor, you know the importance of having a strong online presence.

After all, patients are increasingly using the internet to find information about potential doctors and medical practices. That's why it's so important to have a well-developed website that accurately reflects your brand and marketing message.

Make sure your website is mobile-friendly. With more and more people using their smartphones and tablets to access the internet, it's crucial that your website is optimized for mobile devices. According to the American Academy of Family Physicians, over 80% of patients use the internet to search for health information. In addition, nearly 60% of patients say they would switch to a different doctor if they couldn't find the information they were looking for online. The Marketing study also found that nearly 80% of doctors believe that a friendly website is an effective way to connect with patients.

Doctor Marketing strategies
Doctor Marketing strategies


SEO can help increase traffic to a doctor's website by as much as 50 %. As a doctor, you want to make sure that your marketing strategy is designed to reach your target audience. One way to do this is to invest in search engine optimization (SEO). SEO is the process of optimizing your website for Google search with the goal of appearing higher in the search results. When potential patients search for doctors in their area, you want your practice to be one of the first they see. There are a number of factors that go into SEO, but some of the most important include keyword research, on-page optimization, and link building.  85% of the doctors get patients from the same city or nearby places. It is very important for them to rank for the city they are located in so that footfall to their center/clinic is maximum.

Creating a strong online presence

As a doctor, you know the importance of building a strong online presence. After all, patients are increasingly using the internet to research their options and make decisions about their care. That's why it's so important to have a solid marketing strategy to ensure your website, blog, and social media accounts are working to attract and engage potential patients.

Developing targeted marketing campaigns

Developing targeted marketing campaigns is an important part of any marketing strategy for doctors. By targeting specific audiences with relevant messaging, doctors can more effectively reach potential patients and convert them into paying customers. There are a number of different ways to target potential patients with marketing campaigns. One common approach is to segment audiences by demographics such as age, gender, location, and income level. Another approach is to target patients based on their specific needs and interests. Whatever approach you take, it’s important to make sure your marketing campaigns are well-planned and well-executed. The study, which was conducted by the American Academy of Family Physicians (AAFP), surveyed nearly 2,000 family doctors and found that 45% are currently involved in marketing their practice. Of those doctors, 92% said that they believe marketing is an effective way to reach new patients, while just over half said that it is also an effective way to retain existing patien

List Your Practice on Online Business Directories

As a doctor, one of the best ways to market your practice is by listing it on online business directories. By doing this, you will be able to reach a wider audience of potential patients who may be searching for a doctor in your area. There are many online business directories that you can list your practice on, such as Google My Business, Yahoo Local, and Bing Places for Business. Listing your practice on these directories is easy and only takes a few minutes. In addition to online business directories, you can also list your practice in doctor-specific directories, such as Healthgrades and Vitals. These directories are geared specifically towards helping patients find doctors in their area, so they can be a great way to reach the patients. According to a recent study, nearly 80% of consumers use online business directories to find health care providers. Furthermore, patients are more likely to choose a provider that is listed in an online directory.

Email Marketing

Email marketing continues to be one of the most effective marketing channels for doctors. According to a recent study, email marketing has an ROI of 4,300%! That means for every $1 spent on email marketing, doctors can expect a return of $43.

Email Marketing
Email Marketing

In 2020, the average open rate for healthcare emails was 19.7%. Email marketing can be an effective way to reach out to potential patients and promote your medical practice.

When crafting your email marketing strategy, consider your target audience, the content of your messages, and how often you will send emails. Keep in mind that email marketing should be just one part of your overall marketing strategy.

Understand Patients' Needs to Enhance Revenue

As a doctor, it is important to understand your patients' needs in order to enhance your revenue. By understanding your patients' needs, you can develop a marketing strategy that will target those needs. This will not only help you to attract new patients but also to retain existing patients. There are a number of ways to learn about your patients' needs.

  • One way is to ask them directly. This can be done through surveys or by simply asking them during appointments.

  • Another way to learn about your patients' needs is to observe their behavior.

  • This can be done by tracking how they use your services and what type of feedback they give.

The Benefits of doctor marketing

Improving reach and service awareness

There are many benefits to marketing for doctors, including improving reach and service awareness. By marketing to potential patients, doctors can increase their chances of being seen and chosen for medical care.

Additionally, marketing can help doctors to communicate their unique services and capabilities to a wider audience. This can ultimately lead to more patients using the doctor's services and referring others, which can grow the doctor's business.

Access your patients easily

As a doctor, you want to be able to easily access your patients in order to provide them with the best possible care. One way to do this is to utilize doctor marketing. By marketing yourself, you can reach a larger number of potential patients and make it easier for them to find you. There are many benefits to doctor marketing, including:

  • Increasing your visibility

By marketing yourself, you can ensure potential patients know your practice. This can help you attract new patients and grow your practice.

  • Making it easier for patients to find you

When patients can find your practice easily, they are more likely to schedule an appointment. Around 60% of people prefer to receive promotional messages via email, while 20% prefer to be contacted through social media.

The average email open rate for the healthcare industry is 21.48% and the average click-through rate for healthcare email marketing is 2.69.

Cost-effective strategy

The cost of acquiring new patients is one of the most significant expenses for any medical practice. A cost-effective strategy for acquiring new patients is physician marketing. Physician marketing is the process of creating and executing a marketing plan to promote a medical practice. 

According to the American Medical Association, nearly 60 percent of physicians report some form of marketing their medical practice. Of those physicians, nearly 85 percent believe that marketing is an effective tool for building their patient base.

Creating and defending an online reputation

54% of patients say they would be willing to travel further to see a doctor with great online reviews. As a doctor, you are likely very familiar with maintaining a good reputation. Your reputation is what helps you build trust with patients and attract new ones.

It is also what helps you stand out from the competition. One of the best ways to do this is through marketing. By creating and sharing content that highlight your expertise and values, you can shape the conversation about you online.

This can help you attract positive attention and build trust with potential patients.


Can a doctor do marketing?

Yes! marketing can be an extremely effective way for doctors to reach their target audience. By creating engaging and informative content, doctors can connect with patients on a deeper level and promote their practice in an effective and ethical way.

How do you brand a doctor?

Branding a doctor has many ways, but some key elements remain the same. First and foremost, it is important to create a brand that is trustworthy and credible. This means that your doctor brand should be based on strong, ethical values that patients can rely on. It is also important to ensure your doctor's brand is unique and differentiated from the competition.

Why do doctors need social media marketing?

As the medical industry becomes increasingly competitive, doctors are turning to social media marketing to help them build and maintain a strong online presence.

By creating and sharing engaging content, doctors can connect with potential and current patients, build trust and credibility, and ultimately grow their practices.

Intellius Medical: Best Marketing Agency for Doctor

If you're looking for the best marketing agency for doctors, you've come to the right place Intellius Medical. At Intellius Medical, we pride ourselves on our ability to provide high-quality marketing services tailored to our healthcare clients' specific needs.

Whether you're looking to increase brand awareness, drive more traffic to your website, or generate more leads, we can help. We understand the unique challenges that come with marketing a healthcare business, and our team is equipped with the knowledge and experience necessary to help you achieve your marketing goals.

Contact us today to learn more about our doctor marketing services and how we can help you grow your business.

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