Boost Hospital Patients: 200+ Monthly with Our healthcare PPC Tips

Pay-per-click (PPC) advertising is beneficial for every business including the healthcare industry. Hospitals can use PPC advertising to get their services in front of new patients and convert them.

PPC advertising for healthcare is one of the quickest and most effective ways to attract new patients who are searching for healthcare providers online. 

Continue reading to learn more about healthcare PPC.

What is healthcare PPC?

Healthcare PPC are paid advertisements on Google, Bing, and various social media platforms that healthcare providers use to attract and acquire new patients.

When potential patients who are searching for healthcare providers online click on a PPC ad, they are directed to a landing page on which they can book an appointment or provide their information.

PPC advertising for healthcare ensures that your ad appears when healthcare consumers search online for specific keywords related to your healthcare services.

Your PPC ad is also suggested to healthcare consumers based on what they’ve searched for online, thereby increasing the likelihood of your ad being clicked and getting new patients.

PPC advertising for healthcare helps to increase the online visibility of your hospital, drive traffic to your landing page and also increase your conversion rate.

Which ad network is best for healthcare PPC?

Google Ads is the best and most recommended PPC platform for healthcare providers. Google has over 5 billion users and it handles over 8.5 billion searches daily. Google has a great return on investment (ROI).

According to Google’s estimation, every business is expected to generate $8 profit for every $1 spent on an ad on Google. All these great marketing attributes make Google the best PPC platform for many businesses and industries, including healthcare.

10 PPC Healthcare Advertising Tips for Your Hospital

PPC ads are the quickest and easiest way to attract new patients. Many healthcare providers use PPC ads because they provide 50% more conversions than organic traffic.

There are various ways that you can increase your conversions while using PPC ads. We will be explaining 10 tested and trusted PPC healthcare advertising tips that you can use to increase conversions and acquire new patients for your hospital.

Understand Search Intent for PPC Advertising for Healthcare

Understanding search intent helps to ensure that you target the most relevant keywords to reach potential patients. Using the right keywords for your PPC ads is essential because they help your ads appear in front of people that search for your healthcare services.

Ensure that your PPC ads and their corresponding landing pages match your target audience’s online search queries and online activity or footprints.

Optimize Your Landing Pages for Higher Conversions

Landing pages are created specifically for advertising campaigns and must be optimized for higher conversions. When potential patients click on your PPC ads, they’re directed to your landing page.

Your landing page should contain clear calls to action for quick conversions. Your landing page should relate to your healthcare services and contain useful information that will prompt potential patients to seek your services by booking an appointment.

 Leverage Responsive Healthcare PPC Ads

Responsive PPC ads automatically adjust their size, appearance, and format to fit all devices, including smartphones and desktops. Over 80% of internet searches occur on mobile.

You should ensure that your PPC ads work perfectly on mobile devices. This will help increase traffic to your landing page as well as increase conversions.

Choose the Right Keywords for Your Healthcare PPC Campaigns

Using the right keywords can’t be overemphasized. Using the right keywords for your ads is key to getting the results you desire from your ads. Avoid using general, overused, and ineffective keywords.

Research keywords that are most commonly used by healthcare consumers online. Keywords that are specific to your industry, services, and location are more effective.

Ensure that you use the right keywords for your PPC ads in order to increase your click-through rates.

Use Location Targeting to Get More Local Leads

As a healthcare provider who owns or works in a hospital, it is important to target local leads. It is the people in your community or location that will most likely come to your hospital.

This is why you need to use location targeting to get to those people near you. Location targeting allows you to select specific locations where you want your ad to be shown. This is helpful for medical providers who operate in specific areas.

It allows you to target local leads on a personalized level for better conversions.

Research How Your Competitors Use PPC Advertising

Researching how your competitors use PPC advertising will help you better understand the industry and know how to beat your competitors. Conduct a competitive pay-per-click analysis in order to develop a winning advertising campaign in the healthcare industry.

You will get valuable insights into keyword usage and messaging that inform your overall targeting. You will know what your competitors are doing right or wrong and how to outshine them and get more leads.

Work on Your Google Ads Quality Score

The performance for each keyword your PPC ad uses is ranked by Google. This is based on the quality of your landing pages in relation to your Google Ads.

When your landing pages and ads are relevant to each other, you will have a high-quality score. This usually results in a lower cost per acquisition.

Apply Negative Keywords

Applying negative keywords to your PPC ads can help reduce unqualified leads and increase qualified leads, leading to better ROI.

When you add negative keywords to your PPC ad, it helps to block your ads from showing up in search queries that include those negative keywords. This means that your ads online show up when qualified leads search for your healthcare services.

Enable Ad Extensions

Ad extensions for Google Ads can help provide more information to potential patients before they click on your ad. Ad extensions help to influence your Ad Rank. This positively impacts your ad’s placement and rank.

Ad extensions can share your locations, phone number, and other information that can help your hospital reach more people who need your services.

Conduct Regular PPC Ads Audits

To know how well your PPC ads are performing, you should conduct regular PPC ad audits. It helps you make necessary amendments and improvements to your PPC ads.

By analyzing click-through rates, conversion rates, keyword performance, and other metrics, you’ll know your ad campaign strengths and weaknesses. You will know which areas are performing well and which areas need amendments.

You will be able to restructure your ad campaign tactics to achieve success.

7 Ways to Optimize Your Healthcare PPC Ad Copy

There are various ways that you can optimize your healthcare PPC ad copy to increase traffic and conversions. For emphasis, we recommend that you follow these 7 tips:

Your PPC Ad Should be Informative

Your PPC ad should contain important information about your healthcare facility and services. It should provide clear information about what you do. Every useful information that potential patients need to know should be included in your PPC ad.

Your PPC Ad Should be Compelling

There are millions of ads online and many of these ads are not clicked on. Your ad should be compelling enough for someone to click on it. You should make your ad irresistible to online users.

Your PPC Ad Should be Entertaining

The world is evolving and more people tend to click on ads that are entertaining more than the regular ads. Your ads should be entertaining while still delivering useful information to the viewers.

Try to infuse an element of humor in your ad to capture the attention of your viewers.

Your PPC Ad Should Include Videos

Videos are more engaging than text. People are more likely to watch videos rather than to read a long text. Your ad should contain a video that informs your viewers about your healthcare services. The video should be a short video but still contain useful information.

Your PPC Ad Should be Compatible with All Devices

Your PPC ad should be compatible with all devices, including mobile and desktop. It should be responsive and automatically adjust it size, appearance, and format to fit all devices.

Keep in mind that over 80% of internet searches occur on mobile. You should ensure that your PPC ads work perfectly on mobile devices.

Choose the Right Keywords for Your PPC Ad’s Campaigns

Using the right keywords for your ads is key to getting the results you desire from your ads. Avoid using general, overused, and ineffective keywords. Research keywords that are most commonly used by healthcare consumers online.

Keywords that are specific to your industry, services, and location are more effective. Use the right keywords for your PPC ads so as to increase your click-through rates.

Optimize Your Landing Page for Higher Conversions

When potential patients click on your PPC ads, they’re directed to your landing page. Your landing page should contain clear calls to action for quick conversions.

It should relate to your healthcare services and contain useful information that will prompt potential patients to seek your services by booking an appointment.

FAQ

Why use PPC advertising for healthcare?

PPC advertising is the most effective and easiest way to get your healthcare services in front of potential patients. Many healthcare institutions now use PPC advertising to acquire new patients online.

With PPC advertising, you can increase traffic to your website and landing page, as well as increase your conversions. You can get new patients without leaving your office. 

Why do people click PPC ads?

People click PPC ads when they are searching for products or services. When consumers are looking for products or services online, they click on PPC ads to search for whatever they’re looking for.

Is the quality of PPC traffic worth the investment?

Yes. PPC advertising is a highly effective and one of the easiest ways to reach your target audience and drive traffic to your website. It provides high returns on investment.

What To Expect From Our Paid Search Services

Intellius Medical is a healthcare marketing agency that provides PPC services. We are a reputable PPC agency with many years of active practice. We have helped tons of healthcare institutions reach their goals by growing their patient base.

You can expect your patient base to increase significantly from our paid search services. We help drive in new leads and bring in 200+ new patients monthly.

Our PPC and marketing experts are always ready to give their best to ensure that you get your desired results.

PPC marketing for medical clinics

PPC stands for pay-per-click, and this means you pay a certain fee each time your ad is clicked. With PPC, you don’t get charged for simply displaying your ads, you only get charged when someone clicks on your ad.

This particular type of ad can be run on various platforms but the most popular platforms for PPC are search engines like Google. PPC marketing for medical clinics allows you to target relevant keywords so that when users search for medical clinics, they’ll see your ad. Potential patients are online researching their symptoms and health concerns.

With PPC ads for medical clinics, you can be right there when they’re ready to get treatment or make an appointment for inquiries.

PPC advertising for the healthcare industry

Healthcare is one of the numerous industries that can benefit from PPC advertising. It offers a powerful way to get those seeking medical information to easily direct to your site.

You need to understand that the healthcare industry has regulations guiding PPC advertising. Rules and regulations bind the healthcare industry.

All platforms you can run PPC ads on have clear parameters and guidelines for PPC advertising for the healthcare industry.

PPC for hospitals

Hospitals can also use PPC to increase their reach. Partner with a PPC agency that can use PPC advertising to increase your visibility and send your message to potential patients. 

PPC is a leading healthcare revenue driver and a powerful tool for non-profits. Whether running a private practice or not, you can use effective PPC to communicate your mission, guard your reputation, and differentiate yourself from others in the field.

Should healthcare businesses use PPC?

Yes, healthcare businesses should use PPC. PPC offers an excellent way for healthcare businesses to reach more patients in minimal time. The ads are customizable and can reach target patients.

PCC ads offer a cost-effective and highly measurable means of reaching your target audience, making it a good marketing option for healthcare businesses.

PPC Services for Healthcare

PPC services for healthcare include building a strategic, budgeted healthcare marketing plan to reach new and returning patients in your area.

The standard PPC services for healthcare include:

Google Ads

Google is the most popular platform for PPC ads, allowing healthcare practices to create text-based ads that appear on Google search results and other websites.

PPC Ads on social media

Social media platforms such as Facebook, Instagram, X, and LinkedIn are great platforms for PPC ads. Healthcare providers can reach their target audiences on social media based on demographics, interests, and behaviours.

Retargeting Ads

PPC ads can target those who have previously interacted with your website or content.

PPC Management

PPC management for healthcare includes managing and optimizing PPC campaigns for medical practices, including keyword research, ad creation, and performance monitoring.

Landing Page Optimization

Creating and optimizing landing pages to convert PPC ad clicks into leads, sales, or other desired actions.

PPC for healthcare marketing

PPC for healthcare marketing works similarly to PPC advertising for other industries. It allows healthcare businesses to bid on specific keywords or phrases they want their ads to appear for in search engine results.

Your ad will appear on the top results when a user searches for one of those keywords or phrases. You get to create campaigns that target specific individuals based on demographics, interests, locations, etc.

Hospital PPC management

Hospital PPC Management includes the services provided by PPC marketing experts. A PPC expert leverages effective hospital-paid search strategies to bring quality leads to your medical practice.

Hospital PPC management offers an unbeatable ROI by leveraging efficient, scalable, and patient-centred paid search strategies.

How to choose a PPC agency

Choosing the right PPC agency is essential to get effective results. A good PPC agency has experience managing campaigns for healthcare practices in your industry.

Choose a PPC agency that can show you the good results they’ve achieved for other clients so you can rest assured they will do the same for you.

When evaluating PPC agencies, ask about their portfolio, the campaign management process, and how they measure success.

Dallas PPC management

Are you a healthcare business owner in Dallas looking to work with an expert PPC management around you, reach out to Intellius Medical. We’ll help you build a solid PPC marketing strategy and provide world-class marketing to reach your growth potential.

Make the most of each click and each dollar you spend on your marketing needs by scheduling an appointment with Intellius Medical today.

Grow Your Hospital with Healthcare PPC, Intellius Medical

Intellius Medical is the right healthcare PPC agency for your hospital. We can help grow your hospital by bringing in new leads and patients.

We aim to help our clients grow their customer base by leveraging our PPC and marketing expertise.

Our specialty is partnering with medical practices to provide patient-generating marketing programs for effective lead generation. We are focused on generating new leads and patients for medical practices.

Contact Intellius Medical today or Book a Growth Session to acquire new patients and increase revenue for your hospital.