For Healthcare, Doctors & Medspas
DENVER MEDSPA SEO · MARKET INTELLIGENCE
Denver's $42K-a-month medspa site gets just 5% of its traffic from Denver.
We're a medspa SEO agency, and this is the free audit competitor analysis, backlink & link audit and keyword research, we run before taking a client. All three page-one sites pile onto “med spa denver” while botox, dermal fillers and laser hair removal sit on page 2 and of 645 Denver searches, 528 are wide open or held by a single beatable site. We pulled all three medspas and their full backlink profiles; here's the opening.
intelliusmedical.com/denver-medspa-seo-audit
MARKET AUDIT
Live Data
Denver Medspa Search
29.9K
Combined monthly visits
95%
Of the leader's traffic isn't from Denver searches
#6
Best rank any of them holds for “botox denver”
Organic visibility by competitor
+ opportunity
Rejuvenate
Restor
Vive
Your opening
Critical finding
Denver's biggest medspa site pulls $42K/month — but 90% of it is the homepage ranking for its own brand name and national terms. All three sites crowd “med spa denver” while the treatment searches that book patients go undefended.
12+ years in healthcare marketing
20+ medspa case studies
3
Page-1 Denver medspas dissected
44%
Of their rankings are low-difficulty terms
28%
Of their ranked searches now show an AI Overview
$1M+
Organic revenue we've grown for a medspa
DENVER MEDSPA SEO
Denver medspa SEO: three sites crowd the brand terms, the money treatments stay open
Three medspas show up for Denver searches - Rejuvenate Colorado, Restor Medical Spa and Vive Medspa Denver. All three pile onto the “med spa denver” brand searches, but the high-intent treatment terms that actually fill a calendar sit unclaimed on page two, even the easy ones.
📈Why the field looks established
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29,900 combined organic visits a month
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1,370+ referring domains across the three
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All three rank top-5 for “med spa denver”
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A traffic leader worth ~$42K/month in organic value
🎯Why it's beatable in Denver
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The $42K leader gets only ~5% of its traffic from Denver searches - 90% is its homepage on its own brand name
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All three abandon the treatments: botox best #6, dermal fillers #6 then #73/#80, laser hair removal page 2+
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44% of their page-one rankings are low-difficulty terms
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Median linking authority across all three is zero
As a medspa SEO agency we've audited 100+ medspa and doctor sites. Here's the exact, data-backed medspa SEO audit we ran on Denver.
COMPETITOR ANALYSIS
Three Denver medspas ranking on page 1 and where each one is weak
Our medspa SEO competitor analysis measures everyone ranking for your Denver money terms — the gaps between them are where you win.
Rejuvenate Colorado
Most traffic & value - barely from Denver
Visits / month
20,922
Keywords ranked
3,782
“med spa denver”
#1
Traffic from Denver searches
~5%
Restor Medical Spa
Genuine local - owns brand, not treatments
Visits / month
5,578
Keywords ranked
2,486
“med spa denver”
#4
“botox denver”
#23
Vive Medspa Denver
Smallest - holds brand, abandons treatments
Visits / month
3,351
Keywords ranked
1,304
“medspa denver”
#1
“botox denver”
#43
MONTHLY VISITORS
Rejuvenate
Restor
Vive
20,922
5,578
3,351
KEYWORDS RANKED
Rejuvenate
Restor
Vive
3,782
2,486
1,304
REFERRING DOMAINS
Rejuvenate
Restor
Vive
609
431
333
TRAFFIC VALUE/MO
Rejuvenate
Restor
Vive
$41,709
$17,786
$10,512
Rejuvenate leads on traffic and value but 90% of it is the homepage ranking for its own brand name and national terms, and only ~5% comes from Denver searches. Restor actually has the most referring domains yet still sits #23 for “botox denver.” All three hold “med spa denver” and leave the treatments undefended.
COMPETITOR ANALYSIS & LINK AUDIT
How each medspa really ranks: traffic, keywords and link authority
The same medspa competitor analysis and backlink audit data we'd hand you for your own site - link quality, where their traffic comes from, and the weakness we'd exploit.
THE MULTI-LOCATION TRAFFIC GIANT
Rejuvenate Colorado
20,922 visits/mo · 3,782 keywords · 333 domains
$41,709
Monthly traffic value
18,834
Visits landing on the homepage
0
Median link authority (thin)
#1
For “med spa denver”
SHARE OF ITS TRAFFIC FROM DENVER SEARCHES
~5% · the rest is brand + national terms
TRAFFIC LANDING ON THE HOMEPAGE
~90% · mostly its own name + “lip injections”
TREATMENT TERM "BOTOX DENVER"
#6 · the only one of three defending it
How you beat them: Rejuvenate posts the biggest numbers — but 90% is the homepage ranking for its own brand (“rejuvenate,” 27,100/mo) and national terms like “lip injections.” Only ~5% of its traffic is Denver-local, and it's a multi-location Colorado practice, so Denver never gets a deep treatment library. A focused Denver site with conversion-ready treatment pages out-ranks it on the local searches it can't prioritize.
MEDSPA TRAFFIC VS PATIENTS
High medspa traffic, low local relevance: $42K/month, only ~5% from Denver
Open up Rejuvenate's traffic and the “biggest medspa in Denver” story falls apart. This is exactly why visits are the wrong scoreboard.
WHERE REJUVENATES'S 20,922 MONTHLY VISITS ACTUALLY COME FROM · “Books Denver patients” = a local treatment or core search
TRAFFICE SOURCE
VISITS/MO
SHARE
WHAT IT IS
Homepage
18,834
90%
Brand + national - not treatment pages
“rejuvenate” (its own brand, vol 27,100)
7,560
36%
Searching the name, not the market
“lip injections” (national, vol 12,100)
3,000
14%
Ranks #1 - but not a Denver search
“facial rejuvenation” (national, vol 4,400)
360
2%
National generic, not Denver
All Denver-tagged searches combined
1,084
5%
The only truly local slice
Core “med spa denver” page
-
-
Wins on homepage authority, not a page
TRAFFIC BY PAGE TYPE · share of Rejuvenate's 20,922 monthly visits
Own brand name + national generics
~85%
Treatment & neighborhood pages
~10%
Denver local searches
~5%
Rejuvenate's single biggest traffic source is its own brand name (“rejuvenate,” 27,100/mo) and the national term “lip injections” (12,100) — searches that don't represent a Denver patient choosing a medspa. 90% of its traffic lands on the homepage and only ~5% comes from Denver searches. It's a multi-location Colorado practice optimised for brand pageviews, not Denver bookings — and that's the gap.
BACKLINK & LINK AUDIT
Medspa SEO backlink audit: high link counts, almost no real authority
Referring-domain counts look intimidating until you audit the links themselves. Across all three Denver medspas the median linking authority is zero, and the bulk of the profiles are directories, listing platforms and link networks, not the editorial coverage that actually moves medspa SEO rankings.
BACKLINK METRIC
(SEMRUSH, JUNE 23,2026)
REJUVANATE
RESTOR
VIVE
Referring domains
333
609
431
Total backlinks
1,125
2,871
542
Median linking authority (ascore 0–100)
0
0
0
Dofollow share
82%
35%
38%
What the profile is mostly built on
directory & listing platforms; very low median page authority
directories & blog networks; only 35% of links are dofollow
highly fragmented - 542 links across 431 mostly-tiny domains
zero
MEDIAL LINKING AUTHORITY
ACROSS ALL THREE MEDSPAS
None of the three has the editorial-link moat the raw domain counts imply each shows a median linked-page authority of 0. Rejuvenate's links are dominated by directory and listing platforms. Restor has the most links but only 35% are dofollow, leaning on directories and blog networks. Vive's 542 links are scattered across 431 mostly-tiny domains. A handful of genuine local citations, real editorial mentions and clean on-page authority paired with the right medspa content - out-ranks this. The link barrier to entry in Denver is low.
For medspa SEO, link quality beats link count. The page-one Denver medspas have volume but not authority, which is exactly why a focused link-building and content-marketing program can close the gap in months, not years.
MEDSPA SEO DIFFICULTY
Medspa SEO ranking difficulty: there's no wall of local authority to climb
Two findings change the whole calculation: half of what they rank for is easy, and their authority is thinner than the domain counts suggest.
DIFFICULTY OF EVERY KEYWORD THE THREE RANK ON PAGE 1 FOR· KD = difficulty 0–100, all three combined
Easy (KD 0–10)
Medium (KD 11–30)
Hard (KD 31+)
710 · 44%
444 · 28%
429 · 27%
44%
OF EVERY PAGE-ONE RANKING IS A
LOW-DIFFICULTY TERM
44% of every page-one ranking these three hold is a low-difficulty term, and the harder terms are mostly the contested “med spa denver” brand cluster, not the treatment searches that book patients. With AI Overviews now appearing on ~28% of these searches, thin blog-style content loses clicks fastest. Combined with backlink profiles whose median authority is zero, there's no moat of local authority to climb - their model is exposed; a local-first medspa SEO strategy isn't.
MEDSPA SEO KEYWORD RESEARCH
Denver medspa keyword research: the searches with money attached
Every local treatment search that books patients with difficulty, ad value and exactly who holds it today. Filter by what you offer.
KEYWORD-GAP ANALYSIS 645 DENVER SEARCHES ACROSS ALL THREE MEDSPAS · who actually holds a top-20 ranking
Wide open - nobody in the top 20
302 · 46%
Single beatable holder
226 · 35%
Contested by 2+ medspas
117 · 18%
🟢 Wide open — easy to target
High-value searches no Denver medspa ranks in the top 20 for: laser hair removal denver (1,300, $23.39 CPC), skin tightening denver (390, KD 4), laseraway denver (590), ultherapy denver (210), facials denver (590). And easy single-holder lanes like dermal fillers denver (590, KD 6, only #6) and sculptra denver (480, KD 6). Publish one strong page each and you're unopposed.
⚔️ Commonly contested — the shared core
The genuinely fought-over terms — just 18% of the market, almost all of it the brand cluster: med spa denver (1,000), medspa denver (590), medical spa denver (480), plus microneedling denver (1,000), lip fillers denver (880) and hydrafacial denver (590). All three pile onto the brand terms, then scatter on the treatments — beatable with better medspa content.
82% of Denver's medspa searches are open or held by a single beatable site, and 45% carry a difficulty of 10 or under. This isn't a market you fight your way into - it's one you publish your way into.
THE SAME PICTURE, AS A COVERAGE MAP
LOCAL TREATMENT SEARCH
VOL
ELLEMES
RADIANCE
DERMANI
med spa denver
1,000
#1
#4
#2
botox denver
1,600
#6
#23
#43
laser hair removal denver
1,300
#27
#29
#49
dermal fillers denver
590
#6
#73
#80
microneedling denver
1,000
#14
#1
#17
lip fillers denver
880
#2
#9
#45
hydrafacial denver
590
#2
open
#9
dysport denver
480
#3
open
#14
sculptra denver
480
#6
#12
#87
facials denver
590
open
#16
#36
chemical peel denver
260
#5
open
open
skin tightening denver
390
#42
open
open
Top 3 (strong)
Page 1, lower (beatable)
Open lane - no medspa defending it
All three crowd the “med spa denver” brand terms, but the treatments scatter - Rejuvenate defends botox (#6) and fillers (#6), Restor holds microneedling (#1), and Vive holds none of the money terms. “laser hair removal denver,” “skin tightening denver,” “facials denver” and most injectables sit open or on page 2. This map is exactly where we'd start.
MEDSPA SEO ROI
Medspa SEO ranking → medspatraffic → booked patients
The open and weakly-held Denver searches above add up. Move the sliders to see why a small lift in qualified local visibility outweighs thousands of low-intent franchise visits.
WHY MEDSPA SEO STALLS
Five medspa SEO mistakes that stall ranking and waste medspa traffic
Every Denver medspa above makes at least one of these — and so do most med spas. They're the heart of our medspa SEO audit.
MISTAKE 01
Mistaking brand traffic for local dominance
Rejuvenate's 20,922 visits look like #1 until you see 90% land on the homepage for its own name and national “lip injections,” and only ~5% come from Denver searches. Brand volume books few local patients.
MISTAKE 02
Holding the brand term, abandoning the treatments
All three rank top-5 for “med spa denver,” then leave botox (best #6, then #23/#43) and dermal fillers (#6, then #73/#80) undefended. The brand term doesn't book the treatment.
MISTAKE 03
Leaning on the homepage and blog posts
Rejuvenate's traffic is 90% homepage; Vive leans on nano-brow blog posts. A local treatment search deserves a conversion-ready Denver treatment page — not a homepage or a blog explainer.
MISTAKE 04
Ignoring the easy, high-CPC money terms
“dermal fillers denver” (KD 6), “sculptra denver” (KD 6) and “laser hair removal denver” ($23 CPC) sit unclaimed or weakly held — trivially winnable searches worth real ad dollars.
MISTAKE 05
Vanity reporting
“20,922 visits” and “609 referring domains” get celebrated while calls, bookings, show rate, treatment value and collected revenue go untracked — and median link authority is actually zero.
90-DAY MEDSPA SEO PLAN
A 90-day Denver search-capture plan
We don't start by publishing 20 AI articles - Rejuvenate already proved brand-name volume doesn't book Denver patients. We begin with the Denver searches closest to revenue, fix what's almost working, then expand authority around the treatments that matter.
1
2
DAYS 1-14
Capture the page-2 searches you almost rank for
The fastest revenue isn't new - it's the Denver terms sitting in striking distance: botox denver (#6), dermal fillers (#6), sculptra (#6), hydrafacial (#2), lip fillers (#2). Fix titles, Google Business consistency, call tracking, form friction and the pages that already have authority but don't convert.
Technical audit
Competitor gap map
Conversion review
DAYS 15-40
Build the money pages nobody owns
One authoritative Denver page per open treatment cluster — local relevance, provider trust, pricing context, FAQs, outcomes, internal links and a clear booking path — starting with the easy, unclaimed lanes the whole field is ignoring.
Dermal fillers
Botox
Skin tightening
Laser hair removal
Sculptra
3
4
DAYS 41-70
Publish patient-decision content
Target the questions that precede a booking — what can go wrong, recovery timelines, treatment comparisons, price drivers and what realistic results look like - built to convert, not just rank.
Problem-led content
Comparison pages
Recovery guides
DAYS 71-90
Out-authority their thin links
The competitors' link authority sits at zero median. Improve Google Business coverage, review velocity, local citations, internal linking and digital-PR links plus call handling and landing-page conversion based on real user behavior.
Local authority
Review system
Link acquisition
Denver's biggest medspa site barely books local patients, all three crowd the same brand terms while the treatments stay open, and the field's link authority is zero.
44%
Of their rankings are low-difficulty
95%
Of the leader's traffic isn't from Denver
#6
Best rank any holds for “botox denver”
82%
Of Denver searches are open or single-holder
WHO WE WORK WITH
A medspa SEO agency focused only on aesthetics & healthcare
We're a specialist medspa SEO agency not a generalist SEO agency — and we take very few clients at a time, so every medspa SEO audit and competitor analysis gets personal attention.
Medspas
Aesthetics
Dermatology
Wellness & IV
Plastic Surgery
MEDSPA SEO FAQ
Medspa SEO audit questions, answered
What is a medspa SEO audit?
A data-backed review of how your med spa ranks on Google against the other clinics in your market — the same competitor teardown, link audit and keyword-gap research you see above, applied to your own site, Google Business Profile and treatment pages.
How much does medspa SEO cost in Denver?
It depends on how competitive your treatments are and how far behind the page-one clinics you start. The audit itself is free and shows what to fix first, so you can decide whether to handle it in-house or bring in help.
What does a Denver medspa SEO agency do?
Builds the local treatment pages, content, citations and reviews that move a clinic up Google for searches like “med spa denver” and “botox denver.” We specialise in aesthetics and healthcare only — not general business SEO.
How is this different from a generic SEO audit?
Most audits skip the two things that matter most here: a full competitor teardown of every clinic ranking in your market, and a real link audit — referring domains, dofollow share, authority and link quality. That's exactly where Denver's opportunity is hiding.
How long until it works?
Title tags, Google Business Profile and internal-link fixes can move rankings in 30–60 days. Out-ranking an established Denver clinic on a competitive term is usually a 3–6 month effort — which is why we map the fastest wins first.
Do you work with med spas outside Denver?
Yes — across Colorado and the U.S. See our Houston, Atlanta and Fort Worth teardowns, or request the same free audit for your own city below.
FREE DENVER MEDSPA SEO AUDIT
Get your free medspa SEO audit.
We'll show you where you stand against the Denver field and the exact gaps to attack first. No pitch call, delivered within 48 hours.
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Where you rank for your real Denver money keywords
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The open treatment lanes the field is leaving
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Review and Google Business gaps vs competitors
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The first pages and fixes to build this month