For Healthcare, Doctors & Medspas
LOS ANGELES MEDSPA SEO AGENCY · MARKET INTELLIGENCE
Four medspas own LA's searches. None of them safely.
We're a Los Angeles medspa SEO agency, and this is the free medspa SEO audit - competitor analysis, backlink & link audit and keyword research, we run before taking a client. LA's busiest medspa site pulls 90% of its traffic from a single page, the most complete one sits at #4–#27 on the money terms, and whole high-value searches have no one defending them. We pulled all four; here's the opening.
intelliusmedical.com/los-angeles-medspa-seo-audit
MARKET AUDIT
Live Data
Los Angeles Medspa Search
31K
Combined monthly visits
90%
Of the leader's traffic from 1 page
$17.78
CPC lane with no top-3 defender
Organic visibility by competitor
Glow
Cienega
Bev Hills
+ opportunity
Hush
Open
Critical finding
LA's traffic leader, Glow Med Spa Encino, draws 11,714 of its 13,018 visits from one location page ranking for "microneedling near me."
12+ years in healthcare marketing
20+ medspa case studies
4
Page-1 LA medspas dissected
71%
Of their rankings are low-difficulty terms
56%
Of their searches now show an AI Overview
$1M+
Organic revenue we've grown for a medspa
THE REAL PROBLEM
LA looks brutal. The data says the field is fragile.
Beverly Hills, Encino, Santa Monica — Los Angeles is one of the most competitive medspa markets in the country. Yet pull the data on the four medspas ranking on page one and every one has a clear, structural weakness: a one-page traffic base, beatable mid-page positions, misdirected authority, or a blog that's quietly collapsing.
📈Why the field looks established
-
31,000 combined organic visits a month
-
3,000+ referring domains across the four
-
Page-one rankings spanning dozens of treatments
-
Established Beverly Hills & Encino brands
🎯Why it's wide open in LA
-
The traffic leader rests 90% on a single page
-
71% of their rankings sit on low-difficulty terms
-
"botox los angeles" has no medspa in the top 5
-
The entire weight-loss "near me" category is uncontested
As a medspa SEO agency we've audited 100+ medspa and doctor sites. Here's the exact, data-backed medspa SEO audit we ran on Los Angeles.
COMPETITOR ANALYSIS
Four medspas, four different weaknesses
Our medspa SEO competitor analysis measures everyone ranking for your LA money terms - the gaps between them are where you win.
Cienega Spa
The complete local player
Visits / month
10,424
Traffic value
$34,444
"med spa los angeles"
#1
Money terms
#4–#27
Beverly Hills Med Spa
Strong links, wasted locally
Visits / month
4,081
Referring domains
1,666
"coolsculpting LA"
#1
"botox los angeles"
#18
MONTHLY VISITORS
Glow
Cienega
Bev Hills
Hush
13,018
10,424
4,081
3,612
REFERRING DOMAINS
Glow
Cienega
Bev Hills
Hush
747
990
1,666
389
Glow Med Spa Encino
Traffic leader - on a single page
Visits / month
13,018
Traffic value
$35,529
"microneedling near me"
#1
Traffic from 1 page
90%
Hush LA
National blog - declining
Visits / month
3,612
Traffic value
$5,605
"fox eyes" (national)
#1
Traffic trend
↓ 60% YoY
TRAFFIC VALUE/MO
Glow
Cienega
Bev Hills
Hush
$35,529
$34,444
$10,218
$5,605
TOTAL BACKLINKS
Glow
Cienega
Bev Hills
Hush
2,151
4,108
5,572
610
Glow and Cienega lead on traffic and value, but Glow's lead is one location page ranking for one keyword, and Beverly Hills holds the strongest link profile in the market (1,666 domains, 82% dofollow) while ranking #18 for "botox los angeles." Nobody here is converting their advantage into the searches that book LA patients.
COMPETITOR ANALYSIS & LINK AUDIT
Click any competitor to see how they really rank
The same medspa competitor analysis and backlink audit data we'd hand you for your own site - link quality, where their traffic comes from, and the weakness we'd exploit.
THE TRAFFIC LEADER
Glow Med Spa Encino
13,018 visits/mo · $35,529 value · 747 domains
90%
Of traffic from one page
11,714
Visits to that one location page
#1
"microneedling near me" · 22,200
70%
Dofollow links
TRAFFIC CONCENTRATED IN A SINGLE LOCATION PAGE
90% from /locations/encino-ca
DEPENDENCE ON THE "NEAR ME" CLUSTER
microneedling / micro needling near me
SERVICE & CITY-PAGE DEPTH BEYOND THAT
thin - 427 keywords total
How you beat them: Glow's entire market position is one location page ranking for one near-me cluster, a single algorithm shift erases it. A medspa with real depth across treatments and LA neighborhoods out-ranks them everywhere they aren't microneedling.
BACKLINK & LINK AUDIT
Their “authority” is largely bought — and that's fragile
The link audit is where the LA field looks scariest and is weakest. All four have big referring-domain counts but pull the actual links and a huge share are spam directories, bookmark dumps and links bought from blackhat vendors. That kind of authority doesn't survive a Google update, and it can't be defended.
SHARE OF EACH COMPETITOR'S BACKLINKS FLAGGED AS LOW-QUALITY · spam directories, bookmark/search-result pages & paid-anchor links
LOW-QUALITY LINK SHARE(HIGHER = MORE FRAGILE)
Glow
Cienega
Bev Hills
Hush
56%
46%
43%
42%
LINKS WITH OVERT BLACKHAT-VENDOR ANCHOR TEXT
Glow
Cienega
Bev Hills
Hush
300
404
100
100
1,358
SPAM-DIRECTORY LINKS
FROM A SINGLE SOURCE
Beverly Hills Med Spa has the biggest link profile in LA - 1,666 referring domains yet 1,358 of its backlinks come from one spam directory (contrank.com), and its most-used anchor text is an off-topic “tirzepatide or semaglutide”
(736 links). Across all four sites we found 100–404 links each carrying anchors that literally read “telegram @seo_anomaly” and “@seo_cartel in telegram” the calling cards of blackhat link vendors. Every competitor here is renting authority from the same gray-market sources.
⚠ What we found in their link audit
-
42–56% of links from spam directories & bookmark dumps
-
Paid “telegram” vendor anchors on every single competitor
-
Off-topic, keyword-stuffed anchor text (Google penalty risk)
-
Almost no genuine editorial or local press coverage
✓What we'd build instead
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Editorial links from real LA media & health publications
-
Local citations & partnerships that also drive referrals
-
Branded, natural anchor profiles that can't be penalised
-
A link base that survives core updates instead of inflating a number
Big referring-domain counts made this field look untouchable — the link audit proves the opposite. Roughly half of every competitor's authority is bought or spam, and all four leave a paper trail of blackhat-vendor links. A medspa built on clean, genuinely-earned links doesn't just rank — it stays ranked while theirs erodes.
THE SINGLE-PAGE TRAP
13,018 visits and 90% ride on one page
Open up Glow Med Spa Encino's top pages and the "LA traffic leader" story turns into its biggest risk. This is exactly why traffic concentration is the wrong foundation.
GLOW'S TOP PAGES BY MONTHLY TRAFFIC · share of its 13,018 monthly visits
TOP PAGE
VISITS/MO
KEYWORDS
SHARE OF TRAFFIC
/locations/encino-ca
11,714
271
90.0%
/locations/thousand-oaks-ca
449
35
3.4%
/ (homepage)
446
169
3.4%
/blog/sculptra-treatment
43
20
0.3%
/spearmint-tea-for-acne
34
27
0.3%
/services
33
32
0.3%
TRAFFIC BY PAGE TYPE · share of Glow's 13,018 monthly visits
One Encino location page
~90%
Other location & homepage
~7%
Everything else
~3%
Glow's entire 13,018-visit lead rests on one location page pulling 11,714 visits from the "microneedling near me" cluster. One ranking shift and the market leader is gone. Meanwhile Hush LA — the other "big" site - is down 60% year over year as AI Overviews eat its blog. Both are optimised for a number, not a moat.
HOW HARD IT IS, REALLY
There's no moat of hard-won rankings here
Two findings change the whole calculation: the terms they rank for are mostly easy, and Google is increasingly answering them before anyone clicks.
DIFFICULTY OF EVERY KEYWORD THE FOUR RANK ON PAGE 1 FOR· KD = difficulty 0–100, all four combined
Low (KD 0–20)
Medium (KD 21–49)
Hard (KD 50+)
1,925 · 71%
717 · 27%
56 · 2%
56%
OF THEIR SEARCHES NOW SHOW AN AI OVERVIEW
On 56% of the searches these four medspas rank for, Google now shows an AI Overview and on Hush LA's blog footprint that climbs to 79%, quietly eating the clicks. Meanwhile 71% of their page-one rankings are low-difficulty terms. Their blog-and-single-page traffic models are exposed; a local-first medspa SEO strategy isn't.
PATIENT - DEMAND MAP
The Los Angeles searches with money attached
Every local treatment search that books patients with difficulty, ad value and the best position any of the four holds today. Filter by what you offer.
THE SAME PICTURE, AS A COVERAGE MAP
LOCAL TREATMENT SEARCH
VOL
GLOW
BEV HILLS
HUSH
CIENEGA
microneedling near me
22,200
#1
open
open
open
semaglutide near me
9,900
open
#14
open
open
nad injections near me
6,600
open
#9
open
open
skin tag removal near me
5,400
open
#27
open
open
botox los angeles
1,600
open
#8
#18
#38
laser hair removal los angeles
1,600
open
#8
#35
open
coolsculpting los angeles
1,000
open
#1
#1
open
med spa los angeles
880
#1
#1
#5
open
ultherapy los angeles
880
open
#1
open
open
kybella los angeles
720
open
#1
#9
open
lip fillers los angeles
720
open
#4
open
#8
iv therapy los angeles
720
open
#4
#20
#26
Top 3 (strong)
Page 1, lower (beatable)
Open lane - off page 1 / undefended
Cienega is the only medspa that even appears on most of these rows — and usually at #4–#27. "botox los angeles" has no one in the top 5; "semaglutide near me" (9,900 searches, $17.78 CPC) and "skin tag removal near me" have no real defender at all. Glow owns microneedling and almost nothing else. This map is exactly where we'd start.
CONTENT GAP ANALYSIS
34 searches with buyers and nobody ranking
A content-gap analysis finds searches where people are ready to book but none of the four LA medspas hold a top-10 page. We filtered to commercial and transactional intent, 1,000+ monthly searches and beatable difficulty. These are pages that don't exist yet pure, undefended demand.
COMMERCIAL & TRANSACTIONAL LA-AREA SEARCHES WITH NO COMPETITOR IN THE TOP 10 · vol ≥ 1,000 · KD ≤ 40 · SEMrush, June 2026
SEARCH
VOL
DIFFICULTY
CPC
INTENT
WHO COVERS IT
semaglutide near me
9,900
27 · attainable
$17.78
transactional
Nobody
glutathione injection
6,600
22 · attainable
$3.28
transactional
Nobody
dysport near me
5,400
6 · easy
$6.22
transactional
Nobody
skin tag removal near me
5,400
6 · easy
$1.87
transactional
Nobody
botox specials near me
3,600
11 · easy
$4.79
transactional
Nobody
hair removal laser near me
3,600
40 · moderate
$15.48
transactional
Nobody
skin tightening treatment
2,900
28 · attainable
$2.50
transactional
Nobody
nad iv therapy near me
2,400
5 · easy
$2.60
transactional
Nobody
under eye filler cost
1,900
3 · easy
$2.14
transactional
Nobody
microneedling with prp near me
1,600
4 · easy
$0.00
transactional
Nobody
vi peel near me
1,600
13 · easy
$2.57
transactional
Nobody
fat dissolving injections near me
1,300
3 · easy
$3.25
transactional
Nobody
ipl photofacial near me
1,300
10 · easy
$0.00
transactional
Nobody
glutathione iv therapy near me
1,000
4 · easy
$2.45
transactional
Nobody
These 13 searches alone represent over 48,000 monthly searches from people ready to book and not one of the four LA medspas has a top-10 page for any of them. The full content-gap analysis surfaced 34 such opportunities. This is the fastest, cleanest way into the LA market: build the pages your competitors never did.
REVENUE LENS
Rankings only matter when they become booked patients
The open and weakly-held LA searches above add up. Move the sliders to see why a small lift in qualified local visibility outweighs thousands of low-intent blog visits.
WHY MEDSPA SEO STALLS
Five expensive mistakes we repeatedly find
Every LA medspa above makes at least one of these and so do most med spas. They're the heart of our medspa SEO audit.
MISTAKE 01
One page, one keyword
Glow draws 90% of its traffic from a single Encino location page on one near-me cluster. Spectacular until an algorithm update — then there's nothing underneath it.
MISTAKE 02
National content where an LA page belongs
Hush and Beverly Hills rank for "fox eyes" and "buccal fat removal" nationally while their LA treatment pages sit thin or empty. National readers don't book in LA.
MISTAKE 03
Strong links pointed the wrong way
Beverly Hills holds the best backlink profile in the market - 1,666 domains, 82% dofollow aimed at blog posts instead of the LA money pages that authority could rank.
MISTAKE 04
Leaving the money lanes open
"botox los angeles", "laser hair removal los angeles" and the entire weight-loss "near me" category have no medspa locked into the top 3. Pure, uncontested demand.
MISTAKE 05
Vanity reporting
Hush's traffic halved year over year while its keyword count still looked healthy. Visits and impressions get celebrated; calls, bookings and revenue go untracked.
1
2
DAYS 1-14
Find the fastest revenue leaks
Audit page-two rankings, title conflicts, crawl issues, Google Business consistency, call tracking, form friction, mobile speed and the service pages that already have authority but don't convert.
Technical audit
Competitor gap map
Conversion review
DAYS 15-40
Build or rebuild the money pages
One authoritative page per treatment cluster with local relevance, provider trust, pricing context, FAQs, outcomes, internal links and a clear booking path — starting with the open LA lanes.
Microneedling
Botox
IV therapy
Semaglutide
Laser hair removal
3
4
DAYS 41-70
Publish patient-decision content
Target the questions that precede a booking — what can go wrong, recovery timelines, treatment comparisons, price drivers and what realistic results look like — built to convert, not just rank.
Problem-led content
Comparison pages
Recovery guides
DAYS 71-90
Strengthen local authority & conversion
Improve Google Business coverage across LA neighborhoods, review velocity, local citations, internal linking, digital-PR links, call handling and landing-page conversion based on real user behavior.
Local authority
Review system
Link acquisition
WHO WE WORK WITH
A Los Angeles medspa SEO agency focused only on aesthetics & healthcare
We're a specialist medspa SEO agency not a generalist SEO agency and we take very few clients at a time, so every medspa SEO audit and competitor analysis gets personal attention.
Medspas
Aesthetics
Dermatology
Wellness & IV
Plastic Surgery
MEDSPA SEO FAQ
Medspa SEO audit questions, answered
What is a medspa SEO audit?
A medspa SEO audit is a data-backed review of how your med spa ranks on Google against the competitors in your market. Ours covers your backlinks, content, Google Business Profile, mobile experience and the local keywords that book patients — the same medspa SEO audit you see run on the Houston medspas above.
How much does medspa SEO cost in Houston?
Medspa SEO pricing depends on how competitive your treatments are and how far behind the page-1 Houston medspas you are. Our medspa SEO audit is free and shows exactly what to fix first, so you can decide whether to handle it in-house or hire a medspa marketing agency like Intellius Medical.
What does a Houston medspa SEO agency do?
A Houston medspa SEO agency builds the local treatment pages, content, backlinks and reviews that move your med spa up Google for searches like "med spa houston" and "botox houston." As a specialist medspa SEO agency not a generalist SEO agency, we focus only on medspas and healthcare.
What's included in your medspa SEO audit, competitor analysis and link audit?
Every free medspa SEO audit includes a full competitor analysis of the medspas ranking in your market, a backlink and link audit (referring domains, dofollow share and link quality), keyword-gap research for the local searches that book patients, plus Google Business Profile, on-page and technical checks — exactly like the Houston competitor analysis above.
How long does medspa SEO take to work?
Quick wins - title tags, Google Business Profile, internal links can lift rankings in 30–60 days. Out-ranking established Houston medspas on competitive terms is a 3–6 month medspa SEO effort, which is exactly why we start every engagement with this audit.
Do you offer medspa SEO outside Houston?
Yes. We're a medspa SEO agency working with med spas across Texas and the U.S. See our Dallas and Fort Worth medspa SEO audits, or request a free medspa SEO audit for your own city below.
FREE HOUSTON MEDSPA SEO AUDIT
Get your free medspa SEO audit.
We'll show you where you stand against the Houston field and the exact gaps to attack first. No pitch call, delivered within 48 hours.
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Where you rank for your real Houston money keywords
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The open treatment lanes the field is leaving
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Review and Google Business gaps vs competitors
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The first pages and fixes to build this month