We Priced 85,510 Plastic Surgery Searches in 25 Cities. Here's How Many Patients They Bring, and Who Gets Them.
These plastic surgery marketing statistics come from every "procedure + city" search for 9 surgeries in 25 US cities. We priced each one, then checked 500 Google Maps rankings and 14 winners' homepages.
This is our third plastic surgery marketing study. Our first looked at 100 practices and 56,589 Google rankings. Our second looked at 7.5 million searches. This one adds money, Google Maps and ads.
Up to 17,102 patients a month reach out
PROCEDURE | SEARCHES/MO | CONTACTS/MO | ASPS FEE | FEES AT STAKE/MO |
Tummy Tuck | 12,230 | 1,223–2,446 | $8,000 | $9.8M–$19.6M |
Rhinoplasty | 12,540 | 1,254–2,508 | $7,500 | $9.4M–$18.8M |
Breast Augmentation | 16,500 | 1,650–3,300 | $4,575 | $7.5M–$15.1M |
Mommy Makeover | 9,130 | 913–1,826 | $8,000 | $7.3M–$14.6M |
Facelift | 5,440 | 544–1,088 | $12,000 | $6.5M–$13.1M |
Breast Lift | 9,360 | 936–1,872 | $6,500 | $6.1M–$12.2M |
Liposuction | 11,000 | 1,100–2,200 | $4,300 | $4.7M–$9.5M |
BBL | 4,570 | 457–914 | $7,000 | $3.2M–$6.4M |
Eyelid Surgery | 4,740 | 474–948 | $3,000 | $1.4M–$2.8M |
All 9 | 85,510 | 8,551–17,102 | $56.0M–$112M |
Key takeaway: Breast augmentation brings the most contacts. Every one of these patients wants a local surgeon.
Those patients pay up to $112M a month
Key takeaway: Tummy tuck and rhinoplasty patients are worth the most, even with fewer searches.
Houston brings the most patients: up to 1,580 a month
Key takeaway: Houston has 2.4 times the patient contacts of New York.
"Plastic surgeon + city" is nearly 6 times harder to rank for
Key takeaway: For plastic surgery SEO, build a page for each procedure in your city before chasing "plastic surgeon + city."
79% of the money is in easy keywords
KEYWORD (DIFFICULTY 0) | SEARCHES/MO | FEES/MO AT STAKE |
Tummy Tuck Houston | 1,600 | $1.3M–$2.6M |
Mommy Makeover Houston | 1,100 | $0.9M–$1.8M |
Mommy Makeover Miami | 1,000 | $0.8M–$1.6M |
Tummy Tuck Miami | 900 | $0.7M–$1.4M |
Rhinoplasty Los Angeles | 900 | $0.7M–$1.4M |
Tummy Tuck Atlanta | 800 | $0.6M–$1.3M |
Tummy Tuck Chicago | 800 | $0.6M–$1.3M |
Rhinoplasty Chicago | 800 | $0.6M–$1.2M |
Facelift Atlanta | 500 | $0.6M–$1.2M |
Tummy Tuck Los Angeles | 700 | $0.6M–$1.1M |
Key takeaway: Facelift and mommy makeover are open in 24 of 25 cities. Breast augmentation in only 10.
In 9 keywords, a surgeon's name wins
KEYWORD | TOP PAGE'S BIGGEST SEARCH | SEARCHES/MO |
Breast Augmentation Miami | "cg cosmetics" | 1,200 |
Plastic Surgeon Philadelphia | "subbio" | 500 |
Plastic Surgeon Beverly Hills | "garth fischer" | 450 |
Plastic Surgeon Miami | "cg cosmetics" | 450 |
Plastic Surgeon Orlando | "oppenheimer plastic surgery" | 400 |
Rhinoplasty Dallas | "rod rohrich" | 350 |
Tummy Tuck Denver | "millard plastic surgery" | 300 |
Tummy Tuck Washington DC | "west end plastic surgery" | 300 |
Plastic Surgeon Washington DC | "congressional plastic surgery" | 150 |
Key takeaway: A name patients search for is the strongest asset in local search.
91% of the Maps top 5 have 4.8 stars or more
Key takeaway: A 4.9 rating gets you in the room. It doesn't set you apart.
The most-reviewed practice ranks first in only 38 of 100 searches
Key takeaway: Reviews get you close. Matching the search gets you the top spot.
225 reviews gets you into the Maps top 3
Key takeaway: About 200 reviews gets you in the race in San Francisco. Las Vegas needs 700 or more.
In 10 of 25 cities, one practice owns Maps
Key takeaway: Maps rewards one clear leader per city. Procedure searches are where to break in.
Face specialists hold 26 of 75 rhinoplasty top spots
Key takeaway: If you do noses, compete as a rhinoplasty surgeon.
3 of the 10 busiest websites miss the Maps top 5
Key takeaway: In plastic surgeon marketing, website traffic and Google Maps are two separate races. You need both.
13 of 14 Maps leaders link to before-and-after photos
Key takeaway: Photos and reviews are standard. Price is the open gap.
Beverly Hills' top Maps practice has a 134-word homepage
Key takeaway: A thin website doesn't stop you winning Maps. It stops you winning regular results.
Only 2 of 14 leaders show their review count
Key takeaway: If you have the reviews, put the number on your homepage.
The leaders ask for the contact on the first screen
Key takeaway: The leaders ask for the contact on the first screen.
Google shows a Maps box on 84% of these searches
Key takeaway: Your Google Business Profile is often the first thing these patients see.
For BBL, Google shows an AI answer in 14 of 25 cities
Key takeaway: For BBL, be the source Google's AI quotes. For rhinoplasty, patients read other patients.
A patient contact on Google Ads costs $10 to $40
Key takeaway: Every procedure pays at least 108 times its ad contact cost.
Buying every click would cost $273,791 a month
Key takeaway: In plastic surgery marketing, ads are cheap next to what one surgery pays.
Searches peak in March and September
Key takeaway: Publish by January to catch March. Publish by June to catch September.
Exact searches fell 4% to 18% in a year
Key takeaway: Patients still search. They just ask in more ways.
Plastic surgery marketing statistics for your city
How we collected these plastic surgery marketing statistics
Keywords: 250 exact "[procedure] [city]" and "plastic surgeon [city]" searches, 25 US cities. Ahrefs, October 3, 2026.
Contact rate: 10–20% of searchers reach out. Fees: low end of the ASPS 2024 surgeon fee. Mommy makeover priced as a tummy tuck. Money at stake is not revenue.
Google Maps: 100 searches, top 5 each, October 3, 2026. Homepages checked live the same day.
Earlier studies: 100 practices and 7.5 million searches.
Disclosure: Intellius Medical is a marketing agency for surgeons. We sell the work this study points to.
Want this plastic surgery marketing map for your city?
We'll show you which procedure keywords are open in your market, who holds Google Maps, and how many reviews it takes to pass them. Email daniel@intelliusmedical.com. Or see how we handle plastic surgery marketing and plastic surgery SEO for surgeons.
